Opinion

In today’s world, in which more and more people are embracing the online and digital sphere, a growing number of brands are now effectively 'invisible,' as they sit at the intersection between hardware, softwa...

To mark this year’s Plastic Free Beauty Day, a day dedicated to challenging the use of plastic packaging in the beauty brands, Transform magazine spoke to three experts in the sustainable product a...

Gayle Carpenter, director of creative agency Sparkloop, writes about the importance of matching profit with purpose. She argues that some of the world’s most powerful and successful brands have found exactly the right...

For many brands, it's way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming agency Catchword, writes that the cost of renaming a company or product m...

Alex Clegg, co-founder of branding agency Saboteur, writes about the importance of change and evolution, particularly for branding agencies. He explores the radical changes Saboteur has implemented, taking the opportu...

Following the recent trade mark rights issue about ‘Colin the Caterpillar’ cake, Laurie Bray, senior associate and trade mark attorney at European intellectual property firm Withers & Rogers, explores another trad...

Jack Ashdown, creative director of digital agency Great State, writes about the increasingly important role of sensory technologies and the need for creative agencies and designers to embrace AR if they want to surviv...

Ahmad Al Saadi, managing director and co-founder of a creative and communications agency, Gulf Advertising in Business 'ADinB,' located in the UAE and France, writes about how design acts as a smart tool in re...

Sholto Lindsay-Smith, director of strategic brand consultancy Industry, weighs the options of whether or not brand consolidation is a good brand strategy, coming to the conclusion that it usually makes economic sense,...

Paul Docherty, design director at international branding and design agency Skyne, writes about his journey across the world discovering typography's different facets. From Paris in 1980 to London to Toronto, Bahra...