With the retirement housing sector the preserve of stale branding and lacklustre design, developers fail to capture the attention of a lucrative demographic. Mark Davis examines how retirement housing can address its...
Opinion
Opinion: It’s time the charity sector stopped living up to its reputation
With trust in organisations continuing to decrease, charities have a unique opportunity to rebuild their reputations. How can they improve their brands through good communications?...
Opinion: What is impact branding?
Impact branding – a concept and approach developed by Capital Communications that applies the priorities and metrics of impact investing to branding and corporate or organisational identity – addresses worldwide probl...
Opinion: Can brands disrupt disruption?
From this year’s Transform Awards North America, Matt Walsh from Salt Branding discusses the impact disruption has on brands and customer behaviour Few words in busin...
Opinion: How to relaunch an icon
In a tougher beer market, how can one global, heritage brand fight the trend against all that is new and local? By repositioning itself to emphasise its freshness, originality and character. Martin Flavin discusses th...
Opinion: Should brands be rethinking radio?
Once revolutionary, radio has been relegated to the back burner since the rise of digital, broadcast and social media. But, is radio ready for a resurgence? Michael Walbach examines successful brand campaigns using ra...
Opinion: Why did edtech enrol at the school of branding?
Once upon a time, schools didn’t do digital. When IT first entered the UK curriculum, students would cluster around a single, boxy, black and white monitor. But times...
Opinion: How can we redress the balance in membership organisation branding?
"By handing over their heart and their passion, trade bodies and membership associations are also handing over their voice and their soul," says Max du Bois. How can they avoid these pitfalls?...
Can Uber reinvent and reignite its brand?
Startup founders and their companies don’t always stay a package deal. But when brand trust is diminishing, and the founder’s fingers are prised from the steering wheel, how can it recover? Without the visionary behin...
Opinion: How can a brand inspire staff after acquisition?
How does a business inspire and support its staff to champion a ‘one company’ ethos following a series of significant acquisitions? Nick Walker discusses the approach taken by global payments company Paysafe...
- Opinion
