Opinion

Christian Halsted, strategy director and founding partner at Everland, discusses how naming is a good place to derive relevance for food brands that aim to save our ecosystem....

Dennis de Rond, founder of Skyne, an international strategic branding and design firm, offers insights into the critical role regional nuances play, particularly within the GCC, when creating brands. Skyne, with consi...

Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the great convergence of brands saying similar things, and offers advice on how this problem can be avoided....

Alex Blyth, managing partner at Red Setter, talks about his experience at this year’s Web Summit in Lisbon, and the importance of pioneering brand designers attending the annual event....

Misty Davis, chief marketing officer at Circana, offers insights on how to rebrand when two iconic companies merge. In today’s market, mergers and acquisitions are a...

Thierry Brunfaut is the creative director and founding partner at global brand design agency Base Design. He describes his experience of attending the Dysarium Design Conference in Lviv, Ukraine, and reflects on what...

Mikey Hart, creative director at Hulsbosch, argues it is time to make the FMCG sector more fun and engaging, and explains how this might be achieved. For brands in th...

Katie Osborn the principal and owner of Via Collective Incorporated. She discusses here how brands can leverage design principles of customer experience, universal design and inclusive design to create a successful wa...

Brian Elkins, executive director of strategy at Monigle, discusses the idea of humanising brands and how doing this can help aid a brand’s connection with its audiences....

Steve Pearce, managing director at LOVE, explains the importance of brand experiences and how they may be leveraged to convey trust. How often are brands given the ch...