Kat McCord and Simon Thackway Criticize Hillary Clinton’s logo all you want, but it’s a breath of fresh air! Look back to her 2000 Senate race logo¹ (yes, we kept it), which no one wisecracked about because they were too busy fal...
Opinion
Opinion: Thackway and McCord ask, “What is the story behind Hillary Clinton’s campaign logo?”
Opinion: “How can brands protect their public reputations?” asks Neil Bayley
By Neil Bayley How can brands protect their public reputations? Neil Bayley, corporate director of London-based brand communications agency Good Relations analyses the HSBC and Tesco reputational crises These days, the public und...
Is your brand making sense?
Steve Keller, CEO, iV Audio Branding Brands are everywhere. With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, d...
Brand new thinking: Employer brand delivery
Phil Owers, managing director, Papirfly Employer brand delivery is the engine room of employer brand strategy. It’s in the delivery that all of the meetings, research, creative and design come to life. At Papirfly we are at the sha...
Changing times
Tony Lorenz, managing director, Europe, Latitude Agency Brand, reputation or trust? It’s an oft-asked question, but, says Latitude’s managing director, Europe, Tony Lorenz, it’s met with a different answer than it was in his early...
The consistent brand experience
Diccon Ward, partner and head of brand experience, EC Harris Multiple brand touch points, multiple platforms, multiple sales channels – it’s all getting rather complicated. Should companies go back to basics with a more simplistic...
Social media: A rich seam for quantifying emotions
Alastair Herbert, managing director, Linguabrand Language-based branding and research consultancy Linguabrand quantifies underlying emotions in client conversations and the verbal identity of the brands talking to them. Language is...
Opinion: Stefan Liute asks “Why shouldn’t everyone do everything in branding?”
By Stefan Liute If everybody had a say in everything around them, what would the world look like? Would we still have running water? Or broadband internet? Or straight, level roads for driving a hundred miles per hour? The same goe...
Opinion: Stephen Judge asks, “What is the importance of ethics in design?”
By Stephen Judge As designers we've all, at some point, felt a responsibility to wider society. Regardless of where we work, or our area of discipline, we take pride in our work and hope our designs are as functional as they are be...
Opinion: Martin Rowlatt asks “How can charities outsmart to avoid outspending?”
As the squeeze on third sector income continues, charities are increasingly competing against one another for the hearts, minds and pockets of the public. With limited budgets, what is needed to succeed? Martin Rowlatt, who recentl...
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