What is it that makes one brand stand out more than another? Why do some people drink Coke over Pepsi, visit Lisbon over Barcelona, or fly British Airways rather than Virgin Atlantic? With very little setting these things apart fro...
Opinion
The year 2050 – branding’s improbable, yet not impossible future
STEFAN LIUTE, STRATEGY DIRECTOR, STORIENCE – 8 MAY 2014 In 15 years of brand consultancy, I have had enough time to hoard a large bag of frustrations and another one of satisfactions. When I look inside each, some daydreaming about...
To brand or not to brand?
SIMON SMITH – 8 MAY 2014 Challenges being faced by telecom brands in Saudi Arabia today. Guest post by Syed Abdul Karim, brand experience director, Mobily. Saudi telecoms are going to see some tough times ahead. The market has matu...
Is hidden meaning in logo design important?
SIMON SMITH – 8 MAY 2014 I’m a huge fan of the legendary Paul Rand, who designed such iconic logos as IBM, ABC and the original logo for UPS. His designs are simple and timeless, yet more importantly, distinct and instantly recogni...
The relationship machinery
SIMON SMITH – 8 MAY 2014 To paraphrase an iconic movie franchise, relationships are the final frontier. At their core, they are the way we mentally position ourselves in relation to others, both rationally and emotionally. We conne...
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