• Transform magazine
  • June 21, 2018

Top

  • Latest Posts
    • Latest Posts
    • Awards
    • Conferences
    • Features
    • News
    • Opinion
    • Visual Identity

Dispatches from Cannes Lions, part two

IMG_1233.JPG

Olympic athletes are inspiring. They offer the world their drive, their success, their failure and most of all, their stories, in every Olympiad. At Cannes Lions today, they offered creative professionals their opinions on wor...

Read More

#TransformTuesday: 19 June

#TT - 5 June.png

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

Read More

Dispatches from Cannes Lions, part one

johnsons.jpg

The Cannes Lions festival is well under way in the south of France. With attendees spanning the globe and covering all aspects of corporate creativity – from advertising to branding to PR to digital – the week is sure to be bu...

Read More

#TransformTuesday: 12 June

#TT - 5 June.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Sustainable futures: Henkel

-160928_hen_nhm_0296_1_v1.jpg

A longstanding European, family owned business, and now a multinational FMCG company, Henkel has a tradition of environmentally friendly practice. Hassan Butt explores Henkel’s 2030 goals and sustainability communications stra...

Read More

Untangling brand guidelines and the value of implementation

rope-3428020_1280.jpg

In a roundtable discussion held with 12 creative directors, MDs and founders of brand agencies, Transform magazine and brand implementation experts from Endpoint discussed the challenges facing brand design, implementation and...

Read More

Timeline: Caterpillar

-1910.jpg

From the early days of heavy duty vehicles to becoming one of the world’s most trusted construction brands, Caterpillar has built its brand from dirt and metal, innovation and the colour yellow. How has its brand evolved along...

Read More

Opinion: The art of FMCG brand architecture

Richard Taylor - Brandon Consultants (Large) (1).jpg

Just like its more widely understood sibling – physical architecture – brand architecture is all about making things work. It’s about helping our brains to rapidly decode brands and products. And it’s about using design to ens...

Read More

Place branding: Estonia

-boulders_5_v2.jpg

Shrugging off the legacy of the Soviet Union, Estonia is leading the way among Baltic states toward crafting a new identity for itself. Amy Sandys reports on its approach to nation branding...

Read More

Insights: Sound, a brand experience superglue

Roscoe Williams.png

At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Massive music is one of this year's sponsors There is something exciting going on in t...

Read More

Insights: Creating legacy matters

Lene Nielson.png

At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Greenspace is one of this year's winners Short-term thinking has two major evolutionar...

Read More

Insights: New thinking on the future of workspaces

Author Sean Davey.jpg

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Pollitt & Partners is one of this year's winners If we were once defined by our work...

Read More

Transform Awards Asia-Pacific 2017 shortlist revealed

Transform APAC shortlist.jpg

In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous sector...

Read More

Employer Brand Management Awards launches North America program

EBMA Awards 2017.jpg

Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, the Middle...

Read More

#TransformTuesday: 30 May

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 14 March

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 31 January

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 6 December

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

Read More

UK awards for employer branding

EBMA.gif

For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

Read More

Brand stories in Asia-Pacific

apac2.jpg

Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

Read More

Employer brand leaders

St Paul's.jpg

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their organ...

Read More

Employer branding explained

EBM conf 14.png

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation’s r...

Read More

The value of a strong brand

MENA-winners-700x467.jpg

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding. T...

Read More

Free tickets to video branding event

new-video-frontiers-700x87.jpg

Transform magazine has been given 10 free tickets for readers who would like to attend this week’s New Video Frontiers event in London. New Video Frontiers is one of Europe’s leading video and TV advertising events, and will be held at the S...

Read More