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  • April 21, 2019

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Survey by Studio Graphene reveals good marketing is a challenge for startups

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Starting a business is often a difficult, risky undertaking which becomes even more challenging if the product or service the business offers is not marketed well. According to a survey of over 2,000 UK adults conducted by St...

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Cancer Research UK launches new 'Pledge' campaign

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Cancer is a word that carries with it the connotations of pain, suffering, loss and fear. Millions of people have succumbed to its deadly effects, and millions more are without a loved one because of it. Thus, medical institu...

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Dove promotes girls’ confidence in new campaign with Kelly Rowland

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Today, it takes nothing more than a scroll through social media, to shake young girls’ self-esteem. Universal Music’s creative division Globe worked with Dove, and American singer songwriter Kelly Rowland in a new campaign vi...

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Nike stays fresh with customisable experience

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After launching Nike ID, an initiative, which made it possible to customise your own Nike shoes, in 2000, the concept had become out-dated and needed a fresh view. The new site allows more possibilities and freedom of design...

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Insights: How these advertising mistakes can kill your brand

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. BrandStruck sponsored the awards It is still surprising to see h...

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Brand in action: Fat Llama

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Leading llama Who: Fat Llama and Koto DesignWhat: Digital borrowing marketplace Fat Llama is kind of like a llama. It’s a bit unusual, it’s whimsical and it’s hardworking. But it...

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Insights: Effective experiential, beware of the PR stunt

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. 2LK is nominated for the awards We’ve all been to awards ceremon...

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Insights: A hundred years from now

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. JoosNabhan is nominated for the awards Brands can live hundreds...

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Talent show

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In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business objectives....

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Peer perspectives: Royal Botanic Garden

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Sydney’s historic Royal Botanic Garden worked with agency Hulsbosch to unveil a punchy campaign to help build brand awareness for the site. New York-based consultancy C&G Partners’ Jonathan Alger shares his thoughts on the ca...

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Insights: Fortune favours the brave

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Living Group is nominated for the awards We appear to be living...

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Sustainable futures: Maersk

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Maersk Supply Services is working in partnership with the Ocean Cleanup to tackle the major problem caused by the Pacific garbage patch. Its approach to sustainability runs deep throughout the business as the company ensures...

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Transform Awards Asia-Pacific 2017 shortlist revealed

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In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous secto...

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Employer Brand Management Awards launches North America program

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Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, the Middl...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 6 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

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UK awards for employer branding

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For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

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Brand stories in Asia-Pacific

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Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their orga...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand. Su...

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