• Transform magazine
  • January 23, 2017

Top

  • Latest Posts
    • Latest Posts
    • Awards
    • Conferences
    • Features
    • News
    • Opinion
    • Visual Identity

Eastbound for employer brand

EBMA pic2.jpg

The employer brand, in all its detail, harbours several intersections, from HR and recruitment to the growing developments of wider brand strategy. Yet as the sum of its parts illustrates the propensity for capriciousness, a...

Read More

For the internet, by the internet

Mozilla.jpg

Visual branding for companies that exist solely online typically refers to what that company provides or sells (Airbnb’s house locator icon) or to an animal or other visual representative (SuveyMonkey’s ape outline). Occasion...

Read More

Measuring Chinese brand prosperity

Lenovo.jpg

In 2016, China’s economy grew by 6.7% and is largely hailed as a success. This is despite BBC reports which suggest the slowest gross domestic product (GDP) growth rate since 1990. Nevertheless, this figure is in line with Be...

Read More

Catering to the cosmopolitan

Pizza Express.jpg

What is today recognised as pizza is widely regarded to have emerged during the 17th and 18th centuries, in the southern Italian city of Naples. Sold in the street by vendors, this early version of pizza was considered a pres...

Read More

Opinion: Employer brand, beyond recruitment

GEMMA_synergy.jpg

From this month's Employer Brand Management conference, Gemma McGrattan discusses the extension of employer brand management According to LinkedIn, organisations focusing on empl...

Read More

#TransformTuesday: 6 December

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

Read More

Opinion: You don’t have a Glassdoor problem, you have a problem

glassdoor.jpg

Ahead of this week's Employer Brand Management conference, Kirsten Davidson discusses Glassdoor as a reflection of the employer brand. The conference will be held on 6 December in London...

Read More

Opinion: How can video content help solve the UK productivity crisis?

Screen shot 2016-12-02 at 12.25.53 PM.png

Ahead of next week's Employer Brand Management conference, Jeremy Stinton talks about the relationship between video and productivity. The conference will be held on 6 December in London....

Read More

Opinion: The new employer brand generation

Screen shot 2016-12-01 at 1.49.02 PM.png

Ahead of next week's Employer Brand Management conference, Callum Gill discusses employer branding for the next generation. The conference will be held on 6 December in London. I...

Read More

Brand in action: Mastercard

Mastercard_Pentagram_Press-18a.jpg

Playing your cards right Who: Mastercard What: It’s iconic. It’s priceless. It’s Mastercard, only it’s no longer just a card. One of the world’s biggest and most well-known payme...

Read More

Place branding: Lagos, Nigeria

nigeria-lagos-island-Marina-photo-Paddylo.jpg

The Nigerian boomtown of Lagos located on the Gulf of Guinea is fast becoming the economic and cultural hub of west Africa. Has the city’s massive growth hindered its ability to develop a consistent, cohesive nation brand? Am...

Read More

Brand experience: Airbus Group

4a-Airbus_Experience_Center-Fleet_Wall.jpg

Airbus Group’s Experience Center is the highlight of its new Washington, D.C. office. The technology-driven space focuses on the key characteristic defining the brand – its connection to the sky. Brittany Golob examines the e...

Read More

Peer perspectives: Ahold Delhaize

ahold_delhaize_illustrations.jpg

In July 2016, the $29bn merger of Ahold and Delhaize was signalled by the introduction of a new visual and corporate identity by FutureBrand. David Martin, Food retail and grocery sector brand expert and co-founder of M World...

Read More

#TransformTuesday: 23 August

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

UK awards for employer branding

EBMA.gif

For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

Read More

Brand stories in Asia-Pacific

apac2.jpg

Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

Read More

Employer brand leaders

St Paul's.jpg

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their orga...

Read More

Asia-Pacific: The shortlist

APAC.jpg

The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development. The awards – which recognise strategy and in...

Read More

#TransformTuesday: 15 September

Transform Tuesday logo.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Employer branding explained

EBM conf 14.png

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation...

Read More

#TransformTuesday: 18 August

Transform Tuesday logo.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

The value of a strong brand

MENA-winners-700x467.jpg

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

Read More

Free tickets to video branding event

new-video-frontiers-700x87.jpg

Transform magazine has been given 10 free tickets for readers who would like to attend this week’s New Video Frontiers event in London. New Video Frontiers is one of Europe’s leading video and TV advertising events, and will be held at the...

Read More