• Transform magazine
  • May 20, 2019

Top

  • Latest Posts
    • Latest Posts
    • Awards
    • Conferences
    • Features
    • News
    • Opinion
    • Visual Identity

Dairylea rebrand develops company’s daring identity

56021008_1l_Dairylea_Cheese_20s_with _intro_sfx_v4_00410.jpeg

Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of name, as part...

Read More

Adidas designs uniforms for new Premier Lacrosse League

2019-PLL-Uniforms.jpg

Adidas’ uniforms for the Premier Lacrosse League (PLL) blend old-school design with modernism, introducing radical concepts to elevate each team’s identity. Adidas has announced...

Read More

#TransformTuesday: 14 May

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Paris Catacombs rebrand brings skulls and crossbones to the surface

catacombes_de_paris_guidelines.jpg

Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Catacombs have a...

Read More

Insights: Permanency through change

PHOTO.jpg

The Transform Awards MENA celebrated the best in rebranding and brand development across the region. Tonic International was an award winner this year The way we perceive brands...

Read More

Insights: How these advertising mistakes can kill your brand

Magda Adamska (1).jpg

The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. BrandStruck sponsored the awards It is still surprising to see h...

Read More

Brand in action: Fat Llama

Koto_FatLlama_CS_Desktop_13_Q60.jpg

Leading llama Who: Fat Llama and Koto DesignWhat: Digital borrowing marketplace Fat Llama is kind of like a llama. It’s a bit unusual, it’s whimsical and it’s hardworking. But it...

Read More

Insights: Effective experiential, beware of the PR stunt

AndySexton-2LK.jpg

The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. 2LK is nominated for the awards We’ve all been to awards ceremon...

Read More

Insights: A hundred years from now

headshot.jpg

The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. JoosNabhan is nominated for the awards Brands can live hundreds...

Read More

Talent show

one1.jpg

In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business objectives....

Read More

Peer perspectives: Royal Botanic Garden

-DSC07956_02_working.jpg

Sydney’s historic Royal Botanic Garden worked with agency Hulsbosch to unveil a punchy campaign to help build brand awareness for the site. New York-based consultancy C&G Partners’ Jonathan Alger shares his thoughts on the ca...

Read More

Sustainable futures: Maersk

maersk.png

Maersk Supply Services is working in partnership with the Ocean Cleanup to tackle the major problem caused by the Pacific garbage patch. Its approach to sustainability runs deep throughout the business as the company ensures...

Read More

Transform Awards Asia-Pacific 2017 shortlist revealed

Transform APAC shortlist.jpg

In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous secto...

Read More

Employer Brand Management Awards launches North America program

EBMA Awards 2017.jpg

Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, the Middl...

Read More

#TransformTuesday: 30 May

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 14 March

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 31 January

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 6 December

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

Read More

UK awards for employer branding

EBMA.gif

For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

Read More

Brand stories in Asia-Pacific

apac2.jpg

Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

Read More

Employer brand leaders

St Paul's.jpg

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their orga...

Read More

Employer branding explained

EBM conf 14.png

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation...

Read More

The value of a strong brand

MENA-winners-700x467.jpg

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

Read More

The future is sustainable

sbl.jpg

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand. Su...

Read More