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  • March 19, 2019

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Insights: The realm of the now

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Studio Blackburn is nominated for the awards Nostalgia is deeply...

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2019 Employer Brand Management Awards winners announced

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For those in internal communications, human resources, brand management or employer brand management, the Employer Brand Management Awards is a celebration of their work. It recognises the companies who make commitments to ac...

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Cutrin returns to Nordic roots with rebrand

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Cutrin, a Nordic hair care brand, which was recently rebranded by global brand design agency JDO. Cutrin’s products celebrate Nordic women and uses the northern environment as inspirational icon for its branding....

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Tokyo Olympics branding progresses with 500 days to go

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With just under 500 days to go until the opening ceremony of the Tokyo Olympics in 2020, the brand development of the games is in full swing. The Tokyo Organising Committee has u...

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Insights: Branding in the screenless age

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. MassiveMusic is nominated for the awards The screenless age of s...

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Sustainable futures: Maersk

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Maersk Supply Services is working in partnership with the Ocean Cleanup to tackle the major problem caused by the Pacific garbage patch. Its approach to sustainability runs deep throughout the business as the company ensures...

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#TransformTuesday: 12 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Timeline: Boeing

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Armstrong, Earhart, Wright, Yeager, Gagarin; these are the names that pepper the history of human flight. For one company to make a name for itself, on an international basis, in the midst of those legends, is an achievement....

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Insights: What’s the difference between creating a brand name and naming a goldfish?

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Labbrand is nominated for the awards At first sight, naming a br...

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Five minutes with Richard Finlow

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With a longstanding brand, well-established in popular culture, Zippo Manufacturing Company, the lighters and lifestyle organisation, manages to maintain its heritage while diversifying its product portfolio and differentiati...

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Insights: Chinese brands’ naming strategies in globalisation

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Lab Brand was one of the winners It took 100,000 years for human society to deve...

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Spotlight on Coty

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Cosmetics master brand Coty recently acquired P&G’s Beauty division, prompting the need for cultural change and a brand repositioning. Melina Thalassinou reports on the resulting affirmation of diversity, beauty and transpare...

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Transform Awards Asia-Pacific 2017 shortlist revealed

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In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous secto...

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Employer Brand Management Awards launches North America program

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Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, the Middl...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 6 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

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UK awards for employer branding

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For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

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Brand stories in Asia-Pacific

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Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their orga...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand. Su...

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