• Transform magazine
  • March 23, 2017

Top

  • Latest Posts
    • Latest Posts
    • Awards
    • Conferences
    • Features
    • News
    • Opinion
    • Visual Identity

Benefits of British design

Screen Shot 2017-03-22 at 4.54.12 PM.png

Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satchel Compa...

Read More

#TransformTuesday: 21 March

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Round and round to the rhythm

Pulsin brownie Multipack closeup.jpg

Once, 'meat and two veg' was the main component of each meal. Now chia seeds and raw cacao is as likely to be in a kitchen cupboard as baked beans and custard. Many recipe books are the bastions of ‘raw’ products and non-synt...

Read More

Wondrous winter

Winter Games.JPG

Located in the heart of the Gangwon Province, backdropped by the snow-tipped pines of the Taebaek Mountains, the county of Pyeongchang is one of South Korea’s most diverse semirural landscapes. As the vast collection of alpin...

Read More

Opinion: Can older brands fight the flab?

SteveOwenCropped.jpg

For those brands pushing middle age, bloated visual identities are getting in the way of success. How can older brands learn from new upstarts in terms of brand simplicity? Steve Owen writes...

Read More

#TransformTuesday: 14 March

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Opinion: The benefits of brand architecture

cox.jpg

How can brands best manage their brand architectures to ensure commercial gain and as stronger brand? Anthony Cox discusses the value of a clear brand architecture As brands seek...

Read More

Open the pod bay doors, Hal

wow2AA.jpg

Artificial intelligence seems like something out of fiction. Yet its practical applications today make it an increasingly essential brand touchpoint. Brittany Golob examines branded chatbots...

Read More

Sustainable futures: Seeing 20/20

Piggies.jpg

The sustainability of the planet will impact the long term sustainability of every brand, place and organisation. For that reason, many brands have developed 2020 sustainability strategies, which they will try to complete in...

Read More

Brand profile: intu

IMG_6920.PNG

Shopping centre brand intu has put digital experience at the heart of its adaptation strategy. Brittany Golob explores the changing nature of physical shopping centres and the Christmas installation setting the tone for intu'...

Read More

Brand in Action: Fatima bint Mubarak Ladies Open

Kristinsdottir lets fly on the first tee.jpg

What: Hosted by the veritable matriarch of the United Arab Emirates, Fatima bint Mubarak, the Ladies Open tournament in the UAE has become a world class golf event. This November, the best female golfers in the world took to the Saadiyat B...

Read More

Opinion: Why do emotion-driven brands succeed?

STEVE_BECKWORTH_COLT copy.jpeg

Brand managers are no strangers to the value of tapping into their target audiences’ emotions. It’s a well known industry fact that Coca-Cola sells happiness and Apple, in its own words, focuses on delight, surprise, love and...

Read More

#TransformTuesday: 31 January

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Opinion: Employer brand, beyond recruitment

GEMMA_synergy.jpg

From this month's Employer Brand Management conference, Gemma McGrattan discusses the extension of employer brand management According to LinkedIn, organisations focusing on empl...

Read More

#TransformTuesday: 6 December

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

Read More

#TransformTuesday: 23 August

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

UK awards for employer branding

EBMA.gif

For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

Read More

Brand stories in Asia-Pacific

apac2.jpg

Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

Read More

Employer brand leaders

St Paul's.jpg

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their orga...

Read More

Asia-Pacific: The shortlist

APAC.jpg

The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development. The awards – which recognise strategy and in...

Read More

North America's best brand development work

Transform image (EU).jpg

The shortlist for Transform Awards North America reveals that the region has much to show in the way of innovative brand development. North America will be Transform Awards’ larg...

Read More

Employer branding explained

EBM conf 14.png

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation...

Read More

The value of a strong brand

MENA-winners-700x467.jpg

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

Read More

Free tickets to video branding event

new-video-frontiers-700x87.jpg

Transform magazine has been given 10 free tickets for readers who would like to attend this week’s New Video Frontiers event in London. New Video Frontiers is one of Europe’s leading video and TV advertising events, and will be held at the...

Read More