• Transform magazine
  • June 30, 2015

Top

  • Latest Posts
    • Latest Posts
    • Awards
    • Conferences
    • Features
    • News
    • Opinion
    • Visual Identity

#TransformTuesday: 30 June

AtPU2B8J3XfHFXCWrMlXBpVUoh1bcmPAZLWKY_c8IcU.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Contract has cr...

Read More

Literal brand DNA appears across London

RapidProtoModel.png

What does sculpture, science and genetic material have in common? Cancer Research UK’s (CRUK) upcoming launch of the Francis Crick Institute will include an art trail across London featuring custom-made sculptures of DNA....

Read More

Opinion: How can brand build reputation in the financial sector?

olga.jpg

Though the recession is waning, tough times are still in store for financial services brands. With the pressures of the global economy affecting business in Russia, VTB Capital has had to focus on a strategic communications p...

Read More

Design Lions

Life-Paint-700x394.jpg

Though the design category at Cannes Lions recognises one aspect of branding, it fails to look into the brand strategy behind the design and thus fails to recognise the core creativity of the projects it judges....

Read More

Avoiding clichés in gender-specific alcohol packaging

LBD-700x777.jpg

Brands are targeting a new generation of women who reject the flowery, pink-hued packaging designs of the past. Vodka brand LBD – launched in the UK this spring by Brown-Forman – is aimed at 19-24 year-old women who are after...

Read More

Brand in action: Transport for London

4T0A1729-700x467.jpg

Paint the town red What: The city’s growing cycle scheme began life in Barclays blue and saw their prominence grow alongside the partnership. Yet, in February 2015, Santander was...

Read More

Bruised but not broken

cover.jpg

For brands with sustainability and CSR sins in their pasts, the future may require penance. How can companies transform their bruised reputations to become ethical saints? David Benady investigates....

Read More

Opinion: How can a brand stand out and build a set of brand crown jewels?

tony-nunnan.jpg

The word ‘iconic’ is often bandied around with reference to pack design – and it is frequently overused. Genuine icon status, such as is attributable to the Coca-Colas, McDonalds, Nikes and Marlboros of the marketing world is...

Read More

Opinion: When is a brand strategy not a brand strategy?

mark_cullen.jpg

There’s a pattern to many branding projects. From global powerhouses to plucky start-ups, there’s a bell curve that most experienced brand agencies will recognise all too well; from optimism and confidence to inevitable rebra...

Read More

Dreams come true

FITCH_HAMLEYS_WORLD_06-700x467.jpg

In designing a new flagship, Hamleys brought imagination to life across nine different experience- led worlds of play. How did organisational and experiential strategy impact the brand? Brittany Golob reports....

Read More

Opinion: How can brands survive in the age of the driverless car?

Dylan-Stuart.jpg

With driverless cars now being trialled from Milton Keynes to California, the automotive industry is set to face its biggest revolution in the past 100 years. At last month’s CES...

Read More

The value of a strong brand

MENA-winners-700x467.jpg

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

Read More

Rewind: Concorde

Concorde.jpg

Plagued by pricing concerns and crashes, the Concorde was retired in 2003. Could a new brand positioning or brand strategy have saved the super-fast jet? Sarah Macaulay, marketin...

Read More

Design shines at Dubai Lynx

Dubai-Trans-700x525.jpeg

DUBAI, United Arab Emirates – The shortlist for the design categories in this year’s Dubai Lynx awards has been announced, with a greater representation from brand agencies than in previous years. Design is one of eight categories at the L...

Read More

Heritage brand launches romantic awards

TheRomantics_Logo-700x359.jpg

In order to stay current and relevant, brands need to demonstrate creativity and innovative thinking. Heritage book publishers, Mills & Boon, have this year launched a new awards that celebrates all that is romantic. Mills & Boon w...

Read More

The best in corporate brand communications: Transform Awards Europe

trans-awards_euro_long-700x256.jpg

The Transform Awards Europe announces 2015 shortlist and conference programme When benchmarking brand communications, rebranding and brand development, standards take into accoun...

Read More

Free tickets to video branding event

new-video-frontiers-700x87.jpg

Transform magazine has been given 10 free tickets for readers who would like to attend this week’s New Video Frontiers event in London. New Video Frontiers is one of Europe’s leading video and TV advertising events, and will be held at the...

Read More

The future is sustainable

sbl.jpg

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand. Su...

Read More