• Transform magazine
  • January 24, 2019

Top

  • Latest Posts
    • Latest Posts
    • Awards
    • Conferences
    • Features
    • News
    • Opinion
    • Visual Identity

Crafting a brewing icon

-0044_RCP_8834_lores.jpg

For the Brooklyn Brewery, great beer matched with simple, effective branding has created a brand that has stood the test of time. Myles Pinfold, founder of WPA Pinfold, asks what makes a successful, longstanding brand in the b...

Read More

Music sets the stage for theatre company rebrand

Music_NToS_01.jpg

For most national arts companies, there is a logical home venue, a landmark of sorts to help attract attendees and build awareness. But, that model may preclude an audience beyond those already interested in theatre from atten...

Read More

Uncovering the Olympic brand story at the Olympic Museum

IMG_3433.JPG

For two weeks every two years, millions of people around the world will be staring at a single brand. No matter the feeling it evokes, there is one thing certain of Olympic Games branding, it will be seen and experienced by mi...

Read More

#TransformTuesday: 22 January

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Brand experience: Oman Arab Bank

-OAB B.jpg

For one of Oman’s biggest brands, Oman Arab Bank, a better in-branch experience became the centrepiece of a brand repositioning strategy that encouraged a more personal relationship between the bank and its customers. Melina T...

Read More

#TransformTuesday: 15 January

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

On my honour

Cub Scout in new clothing.jpg

The Scouts in the UK recently unveiled a major rebrand. But its success hinged on the effective development and implementation of a brand asset management system that could facilitate use by all of the organisations thousands...

Read More

Opinion: Brand IP doesn’t look after itself

PeterMatthews_hi-res_151113.jpg

Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand reputation...

Read More

Adapt or die

main 1e.jpg

Crafting a lifestyle brand that can interact with and even shape culture, while still strengthening its core proposition, requires a level of adaptation and flexibility that can make or break a company’s success. Brittany Golo...

Read More

Opinion: How can we design experiences fit for purpose?

Harry Osborne, Creative Director, SET Live.jpg

Crafting an effective brand experience requires a careful examination of audience, creativity and the brand’s wider context. Harry Osborne discusses how brands can get the most out of the experiential...

Read More

Opinion: How branding breathed new life into a forgotten London icon

Mark Davis.jpg

How do you make a historic development that has stood unoccupied and unloved for almost two decades attractive again? Embrace the unexpected and alter perceptions, says Marks Davis, founder and creative director of branding ag...

Read More

Opinion: Inspiring long-term brand loyalty

Jamie Williams.jpeg

The supermarket is full of products that we can’t imagine life without. Marmite, Colman’s, Birds Eye fish fingers, Weetabix, Bisto – they’re all brands that have transcended their category to become national treasures....

Read More

Transform Awards Asia-Pacific 2017 shortlist revealed

Transform APAC shortlist.jpg

In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous sector...

Read More

Employer Brand Management Awards launches North America program

EBMA Awards 2017.jpg

Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, the Middle...

Read More

#TransformTuesday: 30 May

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 14 March

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 31 January

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 6 December

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

Read More

UK awards for employer branding

EBMA.gif

For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

Read More

Brand stories in Asia-Pacific

apac2.jpg

Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

Read More

Employer brand leaders

St Paul's.jpg

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their organ...

Read More

Employer branding explained

EBM conf 14.png

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation’s r...

Read More

The value of a strong brand

MENA-winners-700x467.jpg

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding. T...

Read More

The future is sustainable

sbl.jpg

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand. Sust...

Read More