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  • July 08, 2015

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#TransformTuesday: 7 July

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The rebrand of...

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Putting the V in Voluntary

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The UK not-for-profit sector’s governing body, the National Council of Voluntary Organisations (NCVO), is repositioning itself as an icon for the voluntary sector with a brand that measures up to those of the big charities....

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Mexico: Emerging from a shadow

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The large nation just south of the U.S. border gets a lot of bad press. Mexico is often seen in the news featuring in tales of drug wars, murders and illegal immigration. Thousands of people have been killed in drug-related i...

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Australia: Iconic land down under

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The nation ‘down under’ has one of the world’s most recognisable nation brands. Australia has used its many unique assets to develop a strong, positive image full of bold cultural references. Australia performs consistently w...

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Opinion: How can brand build reputation in the financial sector?

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Though the recession is waning, tough times are still in store for financial services brands. With the pressures of the global economy affecting business in Russia, VTB Capital has had to focus on a strategic communications p...

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Brand in action: Transport for London

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Paint the town red What: The city’s growing cycle scheme began life in Barclays blue and saw their prominence grow alongside the partnership. Yet, in February 2015, Santander was...

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Bruised but not broken

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For brands with sustainability and CSR sins in their pasts, the future may require penance. How can companies transform their bruised reputations to become ethical saints? David Benady investigates....

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Opinion: How can a brand stand out and build a set of brand crown jewels?

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The word ‘iconic’ is often bandied around with reference to pack design – and it is frequently overused. Genuine icon status, such as is attributable to the Coca-Colas, McDonalds, Nikes and Marlboros of the marketing world is...

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Opinion: When is a brand strategy not a brand strategy?

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There’s a pattern to many branding projects. From global powerhouses to plucky start-ups, there’s a bell curve that most experienced brand agencies will recognise all too well; from optimism and confidence to inevitable rebra...

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Dreams come true

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In designing a new flagship, Hamleys brought imagination to life across nine different experience- led worlds of play. How did organisational and experiential strategy impact the brand? Brittany Golob reports....

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Opinion: How can brands survive in the age of the driverless car?

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With driverless cars now being trialled from Milton Keynes to California, the automotive industry is set to face its biggest revolution in the past 100 years. At last month’s CES...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

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Rewind: Concorde

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Plagued by pricing concerns and crashes, the Concorde was retired in 2003. Could a new brand positioning or brand strategy have saved the super-fast jet? Sarah Macaulay, marketin...

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Design shines at Dubai Lynx

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DUBAI, United Arab Emirates – The shortlist for the design categories in this year’s Dubai Lynx awards has been announced, with a greater representation from brand agencies than in previous years. Design is one of eight categories at the L...

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Heritage brand launches romantic awards

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In order to stay current and relevant, brands need to demonstrate creativity and innovative thinking. Heritage book publishers, Mills & Boon, have this year launched a new awards that celebrates all that is romantic. Mills & Boon w...

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The best in corporate brand communications: Transform Awards Europe

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The Transform Awards Europe announces 2015 shortlist and conference programme When benchmarking brand communications, rebranding and brand development, standards take into accoun...

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Free tickets to video branding event

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Transform magazine has been given 10 free tickets for readers who would like to attend this week’s New Video Frontiers event in London. New Video Frontiers is one of Europe’s leading video and TV advertising events, and will be held at the...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand. Su...

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