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  • July 20, 2018

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Finding the digital way with Waze

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At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows municipal...

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Interbrand brings consistency and localism to IGA rebrand

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Most people have a favourite supermarket. From Target in the US to Tesco in the UK to Carrefore in France, many are household names and have become integral parts of their local economies. In fact, this local aspect is often w...

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The five most common branding mistakes made by small businesses

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Today’s competitive business market calls for businesses to try and stand out as best they can. By failing to do so, businesses are likely to give off a confused brand identity, lose sale opportunities, which in turn affects n...

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Five minutes with John Gambell

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Yale University has a sprawling, urban campus, a number of sub-brands and a strong logo. How has typography shaped its brand touchpoints and influenced its brand management strategy? Yale's university printer John Gambell disc...

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Spotlight on Inchcape Shipping Services

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Beyond simply moving goods from place to place, Inchcape Shipping Services is becoming a technology solutions provider in the shipping industry. It needed a refreshed brand in order to communicate that new purpose and help it...

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Light, medium, black

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Crafting bespoke typefaces has become more common, particularly among digital-first brands. How do type designers approach challenging briefs and what are the benefits of implementing a branded typeface? Melina Thalassinou rep...

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Brand experience: Diageo

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Diageo teamed up with a London-based studio to create a piece of film that would take over the tallest building in Mexico City, engaging its populace while seeking to heal a city damaged by a recent, massive earthquake. Britta...

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Timeline: FIFA World Cup

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During the 2018 FIFA World Cup, an examination of the tournament’s previous designs revealed distinct visual eras in its history. From early surrealist and art deco posters to late-century minimalist logos and recent conceptua...

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Insights: Why positivity wins in the long term

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Following July's Transform Conference Europe, Greenspace has examined the ways in which brands succeed through a positive, long term approach As the years rattle by and the wisdo...

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Opinion: How can companies build a more authentic employer brand with employee stories?

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PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immersion Neuroscienc...

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Opinion: What’s the difference between branded environment and brand experience?

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Crafting a corporate workspace can be as important as developing a visual brand, and should be approached earlier in the brand development or architectural process. Ian Haughton from Handsome Brands writes about the brand envi...

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Insights: The six states of rebrand

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The UK charity sector is in a continual state of flux as it seeks to reinvent itself. Before even embarking on a rebrand, however, charities need to ask themselves a few searching questions - namely, what the key reason is for...

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Transform Awards Asia-Pacific 2017 shortlist revealed

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In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous sector...

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Employer Brand Management Awards launches North America program

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Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, the Middle...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 6 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

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UK awards for employer branding

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For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

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Brand stories in Asia-Pacific

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Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their organ...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation’s r...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding. T...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand. Sust...

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