• Transform magazine
  • December 17, 2017

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#TransformTuesday: 12 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Marketers have lost faith in marketing, study finds

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Derived from the Old Norse word ‘Brandr,’ meaning ‘to burn,’ the concept of branding has existed for millennia. Originally a physical mark made on property, such as cattle or timber, branding today is perhaps less physical. A...

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Delivering a fresh identity for Batch Organics

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In a food retail environment increasingly driven by organic produce, superfoods and the desire to eat well, food brands can find it difficult to stand out. Packaging design often reflects the artisanal credentials of its prod...

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Designers ask, 'WhatTheFont?'

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In 1999, British app development company Shazam was founded in London. Its software revolutionised the relationship between people and music; instead of struggling to identifying a song, Shazam allowed users to know their bac...

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New beer brand reflects vibrant Angolan culture

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Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attributable...

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#TransformTuesday: 5 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Stonehill Taylor introduces refreshed visual portfolio

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Architecture and interior design firm, Stonehill Taylor, has introduced its first brand refresh since its inception in 1986. Over the years, the firm has made significant steps in expanding its portfolio, moving into the hosp...

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Charitable organisation Crimestoppers rebranded by The Team

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Founded in 1988 as the Community Action Trust, the independent charitable organisation now known as Crimestoppers has held its current name since 1995. Encouraging members of the public to anonymously provide information whic...

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#TransformTuesday: 28 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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F1 introduces first new visual identity since 1993

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When Formula One introduced its ‘flying one’ logo, designed in 1987 by London-based agency, Carter Wong, as its official trademark at the start of the 1993 season, the sport was beginning to revolutionise. The widespread use...

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@transformsays

RT @KonicaMinoltaUS: The worldwide introduction of #WorkplaceHub was exciting, so much so that both @TransformSays and @TheDrum took notice…
How London agency @Ragged_Edge created a unique #packaging concept for subscription #wellness brand, Batch Organics… https://t.co/2x5JH11hXC
NYC-based architecture and interior design firm @StonehillTaylor has introduced its first brand refresh since 1986.… https://t.co/wOBHcznW01