• Transform magazine
  • January 24, 2019

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Music sets the stage for theatre company rebrand

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For most national arts companies, there is a logical home venue, a landmark of sorts to help attract attendees and build awareness. But, that model may preclude an audience beyond those already interested in theatre from atten...

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Uncovering the Olympic brand story at the Olympic Museum

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For two weeks every two years, millions of people around the world will be staring at a single brand. No matter the feeling it evokes, there is one thing certain of Olympic Games branding, it will be seen and experienced by mi...

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#TransformTuesday: 22 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 15 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Enough is enough for new Virgin Active positioning

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Whether it’s mince pies or latkes, turkey or nut roast, the holiday season can be full of temptations to overindulge. It also means January is the biggest month of the year for fitness and gym brands, all seeking to capitalise...

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Travel companies rarely inspire trust or loyalty, survey shows

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The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options and their m...

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Out of this world sub-brands unveiled for UK heritage brewer

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The UK’s northern hub of Manchester is home to many notable things. Rock bands. Football clubs. World-class universities. Of its many contributions to the British culture and economy is 190 year-old brewing company and pub cha...

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#TransformTuesday: 8 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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UBS unveils new gallery at Zurich headquarters

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UBS is making it clear that its authority as the world’s largest wealth management firm isn’t limited to its current success in the financial sector but is rooted in over a century and a half of strong management....

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Branded experiences build emotional connections

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In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. At an 11 October event focusing on brand experience, brand consultancy Collider explored the ways in which experience i...

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