• Transform magazine
  • May 23, 2017

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Häagen-Dazs unveils refreshed visual identity

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The year is 1961 and New York’s South Bronx is a poster for working-class poverty. Burned-out buildings trace a skyline interrupted by sneaker-ridden telephone lines. Below, children caper in the spritz of fire hydrants until...

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Natural charm and culture in Cyprus Airways rebrand

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For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local tourism...

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#TransformTuesday: 23 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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The Art Society rebrands with timeless aesthetic

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According to the Creative Industries website, in 2015 the UK’s cultural organisations contributed £27bn to the economy and created 642,000 sector jobs. This follows a general trend of growth in the arts and heritage sector –...

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Firing on all cylinders

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In 1996, one of the National Basketball Association’s (NBA) most celebrated teams, the Detroit Pistons, based in Detroit, Michigan, made the decision to completely overhaul its longstanding brand identity. In the process, the...

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New brand position for Madame Tussauds

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For tourists and residents alike, London is a hotbed of attractions. Its multiple museums, galleries and spectacles make a weekend of entertainment easy; good public transport links ease the burden of navigating between desti...

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Transform Awards MENA 2017 winners announced

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Taking place in the commercial heartland of the Persian Gulf, the Transform Awards MENA, held last night in Dubai’s prestigious Waldorf Astoria, Palm Jumeirah, recognised the best in branding across the diverse and budding re...

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Nouvelle brand direction pour Côtes du Rhône

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For many wine brands, their associated advertising and campaigns centre heavily on the product’s provenance and eminence. And with good reason – wine often, particularly in the UK, accompanies sophisticated meals or is enjoye...

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#TransformTuesday: 16 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Guinness is good for you

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With 17 years of experience running TripAdvisor’s top-10 ranked Guinness Storehouse in Dublin, and 83 years of storytelling through advertisements, Guinness has just opened its first travel retail experience. The new Guinnes...

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