• Transform magazine
  • August 18, 2017



Dating app Tinder launches updated logo

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Released in September 2012, dating app Tinder allows users to select their preferred matches through a combination of pictures and a short profile on the individual’s interests. Optimised for an increasingly digital-first wor...

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Craft, curiosity and inspiration at heart of fabric and art chain rebrand

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Crafting and DIY art is clearly on the rise. The Chicago Tribune reported a 7% increase in sales of art products year-on-year in 2015 and Etsy noted a 19.4% increase in sellers in the same period. Surprisingly, the trend has...

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#TransformTuesday: 15 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Premier League releases official anthem in collaboration with MassiveMusic

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The Premier League is widely considered the most influential football league in the world. Since its inception in 1992, it has developed at a blisteringly fast pace. Professional services firm Deloitte’s annual review of foot...

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Sedley Place modernises Sky brand experience

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It’s not unusual for large corporations to occupy impressive buildings, or even complexes, in the city in which they are based. Architecturally, the City of London’s Lloyds of London building is famous for its ‘inside out’ li...

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Treasury Wine Estates launches Millennial-focused brand

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Treasury Wine Estates (TWE) launched Samuel Wynn & Co, a wine brand specifically designed to target Millennials. The generation born between 1980 and 2000 has changed the market’s dynamics, giving a great importance to experi...

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Western Union and Liverpool FC announce multi-year partnership

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In 1979, Liverpool FC became the first British professional football club to complete a shirt sponsorship deal, inviting Japanese electronics manufacturer, Hitachi, to have its logo emblazoned on the Reds’ kit for the modest...

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Five minutes with David Ciccarelli

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From humble beginnings in a studio-cum-flat to presiding over an $18 million growth investment by Morgan Stanley Expansion Capital in July 2017, the founder and CEO of voiceover marketplace Voices.com, David Ciccarelli, has m...

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Rebrand for healthcare giant Aetna


The prolonged uncertainty over the future of the Health Law in the U.S. has forced many insurers to increase prices or finding solutions like diversifying their services. That is why Aetna, known for its health insurance, sh...

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DixonBaxi creates podium-inspired identity for Eurosport’s Olympic campaign

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Throughout the history of the Olympic Games, the podium has long represented the quintessential sporting snapshot. Enshrined it its history; the powerful salutes of Tommie Smith and John Carlos in 1968, a whistling Daley Thom...

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Artisanal sausage producers @eatpowters rebrands #packaging to emphasise quality offering: https://t.co/CxXdHjFNW1 https://t.co/dds8hKGm2d
Brand profile: How has UK cancer #charity @macmillancancer led the way in repositioning its #brand?… https://t.co/NeW1rDtGnX
Craft, curiosity and inspiration at heart of US fabric and #art chain store @JoAnn_Stores #rebrand:… https://t.co/BV6zGV6KB3