• Transform magazine
  • March 19, 2018



Aldo puts best foot forward


A once-average high-street brand has now given way to an elegant retailer that celebrates the street-style aesthetic and can compete with brands like Topshop and Zara in terms of timeliness, quality and accessibility....

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Mortgage services company rebrands as the ‘home of home ownership’


Trussle, a UK- based mortgage service company, has launched a rebrand with the promise of making the process of home ownership a simple, stress-free and gratifying experience by using technology as a means to modernise the tr...

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Water brands work towards sustainable future

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Environmental sustainability has become a raising issue in the recent years, with the bottled water industry especially becoming a topic of discussion. Plastic, the primary material used in water bottles, does not only pollut...

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Pharmaceutical brand makes first change in 40 years


Hikma Pharmaceuticals the multinational generic pharmaceutical company has revealed its rebrand and new slogan, ‘Better Health. Within Reach. Every day,’ as well as a new logo and visual identity. The rebrand, led by brand an...

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DigitasLBi rebrands to Digitas as agency unveils new mission statement

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Announcing a return to its original company name, DigitasLBi has rebranded to Digitas, in a push to further promote its positioning as a ‘connected marketing agency.’ The new direction also includes a refreshed mission statem...

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Microscopic headline for big gallery exhibition


A new exhibition held in the gallery at the Francis Crick Institute, Europe’s largest biomedical research facility housing over 1,500 scientists and support staff, is being advertised with a microscopic headline created by de...

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#TransformTuesday: 13 March


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Superbrands announce 2018 annual ranking of UK’s strongest consumer brands

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For the first time in four years, British Airways has failed to secure first place ranking as the UK’s top consumer brand, according to the annual Superbrands brand index. Topping this year’s list, LEGO’s steady climb from 25...

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Branding that tricks the eye for Leonardo DiCaprio Foundation


Apart from his award-winning movies, Leonardo DiCaprio is known for his dedication towards helping environmental causes and his ongoing, dynamic effort to raise awareness regarding those issues. As he says, “The destruction o...

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Old meets new in One Crown Place branding


Based in the heart of London’s financial district, multi-purpose development One Crown Place has partnered with branding agency me&dave in order to give the development a new identity, transforming it to a more living-friendl...

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Rebrand of #fintech mortgage service company @Trussle, led by @Ragged_Edge, uses technology-inspired design to mode… https://t.co/7b235xutyM
Bottle water brands work towards more sustainable future: #water #bottledwater #sustainabilityhttps://t.co/8WMImDQuaJ
Alexandra Wick is group brand and marketing director at @TPICAPplc, a company shortlisted at the Transform Awards E… https://t.co/BD1JXSJLuW