• Transform magazine
  • May 27, 2018



Russian Opera and Ballet Theatre achieves global recognition with rebrand


The Yekaterinburg Opera and Ballet Theatre has a 106-year history as it is one of the oldest opera theatres in Russia. Located in Yekaterinburg and housed in an elaborate theatre of baroque aesthetic, the theatre hosts both o...

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Soho restaurant Kricket releases cookbook with Indian-inspired design


Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Brixton lo...

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Two lions, a red line and a Lausanne typeface


Unlike Geneva, its Lac Leman counterpart to the south, or Bern, the Swiss capital to the north, Lausanne’s place brand lacked a distinctive identity. However, the city’s character and heritage are rich with classical architec...

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Badger brewer brings in new brand


The badger has featured in stories, poems, films and fiction for centuries. Not least of which, the badger is the house symbol of Hogwarts’ Hufflepuff. It is also the mascot for the University of Wisconsin-Madison and plays h...

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Adidas drops corporate profile for approachable identity


Adidas has many faces. With multiple different lines, such as Adidas Sport and Adidas Original, and the acquisition of Reebok in 2005, the company employs 56,888 people from over 100 countries and produces more than 900m prod...

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#TransformTuesday: 22 May


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Heritage grocer combines mid-century European style with modern service


A longtime local haunt in north London, Panzer’s Deli has unveiled a new brand that harkens back to an earlier era....

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Airbnb thinks outside the ‘Cereal’ box


Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leading compa...

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MENA brands focus on localisation, differentiation at annual conference


With a stronger focus on purpose, a deeper insight into experience and a keener sense of local culture, organisations in the Middle East are achieving greater things through brand strategy than ever before....

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Rihanna offers immersive experience to fans in new Sephora-powered launch


Α strong female presence can be refreshing and empowering to women worldwide. Rihanna is a prime example of a female figure who is ready to take over the world, conquering one industry after the other....

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Deli and grocery store @Panzersdeli partners with London-based brand agency @heredesign to put a modern face forwar… https://t.co/BGOwsTBBjz
With digital advancements determining the future of wayfinding apps, Bruno Maag,chairman of @DaltonMaag, explores t… https://t.co/mFcKexXVfI
240 year-old brewery Hall & Woodhouse teams up with London-based food and drink branding specialist @BrandOpus to d… https://t.co/7qhXyvdzCW