• Transform magazine
  • May 20, 2019

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Dairylea rebrand develops company’s daring identity

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Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of name, as part...

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Adidas designs uniforms for new Premier Lacrosse League

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Adidas’ uniforms for the Premier Lacrosse League (PLL) blend old-school design with modernism, introducing radical concepts to elevate each team’s identity. Adidas has announced...

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#TransformTuesday: 14 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Paris Catacombs rebrand brings skulls and crossbones to the surface

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Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Catacombs have a...

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Tillamook launches rebrand sharp as blue cheese

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The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has announced a ne...

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Amazon surpasses Google and Netflix as the most relevant brand to Brits, report shows

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Superbrands has released its 2019 ‘Consumer Relevancy Index,’ featuring Amazon on top of the list as the most relevant brand to consumer’s daily lives. The list, crowded with online businesses, paints a grim picture for older...

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Five minutes with Rachel Wood

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Rachel Wood founded synch-licensing agency Woodwork music in 2003 and has worked with brands like Heinz, Netflix, Hennessey and Audi. She speaks with Communicate magazine about the relationship between brands and music....

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#TransformTuesday: 7 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Halifax’s rebrand builds on approachability and human contacts to refresh its identity

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The bank’s new brand strategy tries to scrap the ‘stern institution’ approach, looking to humanise its identity for younger generations. Halifax has released a renewed brand iden...

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Heineken’s new packaging carries confidence in shades of green

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In a partnership with creative studio VBAT, Heineken has launched a new range of cans bringing renewed self-confidence to the table. As part of a global rollout planned for the f...

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