The branding world is brimming with excellent young talent. Transform's Young Contenders recognises those making an outstanding contribution to the industry. Identifying the next generation of strategic, creative and innovati...
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Budapest goes glam with Ellie Goulding
Budapest is often known as an inexpensive or student destination, but the Hungarian Tourist Board hopes to elevate its reputation through a collaboration with Ellie Goulding. In her official music video for ‘Close to Me,’ the...
#TransformTuesday: 2 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Culture, colour and archaeology in Lanzarote museum brand
Across the Mediterranean, archaeological museums share the hidden histories and treasures of the people and cultures that came before. For the Canary Islands, which lie in the Atlantic off the west coast of north Africa, that...
10th annual Transform Awards celebrates winners
The introduction of the winners book for an early Transform Awards Europe read, “We don’t need endless surveys and statistics to demonstrate the importance of a company’s identity. We’re surrounded by daily reminders of corpo...
CUNA partners with BrandCap to launch new consumer-facing campaign
Though it has been over a decade since the Great Recession, the image of banks among consumers as a necessary evil has not improved significantly. The Credit Union National Assoc...
Danish consultancy builds bridges with new brand
Denmark is a country of islands. With 443 islands, possession of Greenland and the Faroe Islands and the mainland region of Jutland, the country is connected by bridges. For one of Scandinavia’s biggest comms consultancies, t...
#TransformTuesday: 25 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Content conformity shows brands are following culture, not changing it
Photos of shoes lit by shards of light on pavement. Photos of hands holding glistening ice cream cones in sunny places. Photos of caramel-coloured whisky on moody, grainy wood tables. Remove the brand name, logo or social med...
Norwegian introduces new 'tail fin heroes' for women's month
International Women’s Month is held annually as a commemoration for all the accomplishments of women in the past and present. However, it also serves as a reminder of the progress still necessary in the fight for gender equal...
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