• Transform magazine
  • February 21, 2019

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Report shows how to regain brand strength after a downfall

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Brands struggle to maintain their brand strength and relevance over a long period of time, report shows. But there seems to be a solution to the issue. Growth is vital for any busine...

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HSBC announces new sound identity

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Musician Jean-Michel Jarre is the composer of the new HSBC’s sound identity, marking the next phase of the company’s global brand refresh. ‘Together we thrive’ becomes more than HSBC...

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Italian hand gestures inspire new coffee shop in London

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Williams Murray Hamm designs new visual identity for a coffee shop based in London, building on the importance of hand gestures in Italian communication. Based near London Fields in...

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Shortlist announced for 2019 Employer Brand Management Awards

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Successful companies are those that focus their efforts and energy on a strong employer brand. Strategies that are creative, targeted and authentic to the organisation will reap the benefits of a hardworking, effective workfor...

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Future CX event explores future of engagement

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2019 will be a year of new customer experience trends. An event hosted by digital engagement platform Orlo explores the future of brand communication. Speakers from top brands includ...

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Milkman model used by P&G to promote environmental sustainability

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With consumers piling the pressure on companies to be more mindful of environmental issues and reduce plastic waste, major brands have partnered with new platform Loop to introduce reusable packaging....

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Macmillan unveils major new brand strategy and campaign

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Macmillan’s brand mission has for many years been to connect the charity’s services with the people who need them. It is estimated that by 2030, around 4 million people in the UK are expected to be living with cancer, many of...

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#TransformTuesday: 29 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Lightwave launches new series of ‘Smart’ animations

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The ‘Smarts’ are the stars of Lightwave’s new online campaign, blending simplicity of style with the company’s hi-tech devices and applications. Stop-motion and family life come toge...

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Fun-filled design meets FMCG strategy in Livia's rebrand

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Today, Livia's announced a major rebrand and repositioning. In an exclusive with Transform magazine, Family (and friends)'s Derek Johnston talks about the retail packaging strategy and design used in the Livia's rebrand...

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