• Transform magazine
  • September 21, 2017



Brand differentiation in the fitness sector


The growing offer of gyms, referred as the ‘gym boom,' was the result of new marketing strategies and motivated rebrands from already positioned gyms, in an attempt not to lose their customers - and gain new ones....

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Telling the corporate story at the inaugural Corporate Content Awards


Building and maintaining a reputation requires precision, creativity and assiduousness in corporate communications. Ensuring the corporate story is told relies on strategic development, narrative building and, above all, exce...

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Google breaks ground with ground-breaking geothermal tech brand


Google has gone through major changes in the past five years that have resulted in a variety of brand extensions and technological innovations. First, Google rebranded itself as...

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A modern-bohemian brand for fashion-forward women


A new vintage and sophisticated fashion label has opened in the UK. Hansine debuts with its summer collection, Hansine Beach, a contemporary reimagining of the holiday wardrobe....

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Asics welcomes new global brand portfolio

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‘Anima sana in corpore sano’ might feel like a scrambled extract from the familiar filler text of modern typeset templates. Beyond lorem ipsum, however, the adage serves as the acronym for Japanese multinational corporation,...

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Transcending tradition in sausage production


In 2015, the World Health Organization (WHO) report showed evidence of increasing cases of pancreatic and colorectal cancer caused by processed meats, which threatened this sector of the food industry. This forced sausage pro...

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#TransformTuesday: 1 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Drone experts take flight with refreshed identity

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It was estimated at this year’s International Drone Expo, held in Shanghai earlier this month, that the projected value of the global drone industry will reach $90 billion by the year 2025. Currently, there are over 20,000 dr...

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Shaken not stirred


‘Vodka martini, shaken not stirred’ is one of the most famous lines in the history of film, a cocktail that goes with the glamour of agent 007. However, that same cocktail would be everything but glamorous in a can. Fortunate...

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Designing a deletion for charity rebrand

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In some foetuses, a genetic mutation occurs in which a piece of one chromosome is deleted. This results in a disorder known as Prader-Willi Syndrome (PWS). For UK charity that works with people affected by this disorder, the...

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See how @useallfive rebranded the diverse, inclusive @UCLAarts in yesterday's #TransformTuesday:… https://t.co/GlU28N1p3S
See the inspiration for @TPcharity's new identity, designed by @TheGateLondon, in yesterday's #TransformTuesday:… https://t.co/BFJb0KvkWF
See how @lanterntweets crafted an identity for Kent-based @run_rural in yesterday's #TransformTuesday:… https://t.co/eyzO9XmNUg