• Transform magazine
  • March 19, 2018



The Partners rebrand Shakespeare's Globe theatre

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Situated in the borough of Southwark, on London’s bustling South Bank, the Globe Theatre was founded in 1599. Originally a space for William Shakespeare and his then-troupe of fellow actors to perform plays, the Globe Theatre...

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WPA Pinfold steers new brand identity for Arriva

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In 1997, Arriva’s emergence as a key player in the inter-urban transport environment was typified by its first business venture outside of the UK. A decade later, Arriva had secured major contracts across Europe, and in 2010,...

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Sun, snow and sliding in Olympic team branding


Unlike bobsledders who compete by sliding downhill, some brands have to face an uphill battle when it comes to brand recognition. They struggle to gain the attention of their target audiences, and once gained, to retain it....

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Crowne Plaza’s new jewelled tones may turn into green for IHG

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Continuing the three year ‘Accelerate’ branding strategy it began in 2016, Crowne Plaza (IHG) has refreshed its collateral to position itself as the cool upscale chain amongst its global peers....

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Australian cosmetics brand Jurlique launches brand campaign


The beauty industry is changing. Driven by the proud heritage of skincare brands such as the Body Shop and Neal’s Yard Remedies, as well as increased consumer awareness about the ethics behind beauty products, global brands a...

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Dipping into a new brand

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Call it a chickpea, call it a garbanzo bean, call it gram; whatever it's called, when pureed and mixed with olive oil, tahini, lemon juice and garlic salt it becomes hummus. And synonymous with hummus in many markets is Sabra...

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Epic new identity for Epic Drama channel


In a media landscape characterised by increasing choice, competition and new digital formats, the launch of a new television channel can be risky. However, if the channel’s associated brand work and visual identity resonates...

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Love is in the air for major romance publisher


Love is in the air this Valentine’s Day. Perennial publisher of romance novels, dating back to 1908, Mills & Boon has now become a major e-book player as well. The shift to digital, and the growing trend toward modern romance...

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#TransformTuesday: 13 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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Middle East Brand Summit 2018 programme announced

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Recently, branding in the Middle East has taken on a new purpose. Driven by increased investment, growing expertise and information sharing aided by globalisation, new creative ideas are shaping the Middle East brand environm...

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Rebrand of #fintech mortgage service company @Trussle, led by @Ragged_Edge, uses technology-inspired design to mode… https://t.co/7b235xutyM
Bottle water brands work towards more sustainable future: #water #bottledwater #sustainabilityhttps://t.co/8WMImDQuaJ
Alexandra Wick is group brand and marketing director at @TPICAPplc, a company shortlisted at the Transform Awards E… https://t.co/BD1JXSJLuW