• Transform magazine
  • October 18, 2018



Periods, repackaged

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From surfer slang to Alicia Silverstone in Clueless to cartoon character Betty Boop, the name ‘Betty’ has become associated with femininity. Now in the UK, it’s becoming associated with feminine hygiene....

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Marriage of motion and music at Royal Opera House


The Royal Opera House is a London institution. So much so, that it is synonymous with the plaza in which it resides, Covent Garden. But, it is also synonymous with world-class dance and theatre....

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Australian internet company gets a makeover


From being one of Melbourne University’s most profitable projects with the rights to manage .au domains, to becoming a global domains and hosting provider and market leader in the industry, Australian internet company Arq Grou...

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Whirli works to transform playtime

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At the early stages of its conception, toy subscription brand Whirli’s founder went to Ragged Edge with an innovative brief: to change the perception of playtime. From this, sprang the idea of a shareable toy box, taking into...

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#TransformTuesday: 18 September


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Name, place and identity in local theatre branding


It’s a tale of two theatres. It’s the Kiln versus the Tricycle. It’s old versus new. It’s history versus future. It’s broadcast versus dialogue. And it’s not how the story of a rebrand is supposed to be told....

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Five minutes with Jonathan Kenyon

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The fusion of artists and brands with the purpose of delivering a brand message is a fascinating concept. However, it doesn’t always work the way brands would hope to. Starting off as a street artist himself, Jonathan Kenyon,...

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Uber's brand is always on the move


In 2016, former Uber CEO Travis Kalanick took inspiration – or so the rumour goes – from hotel bathroom tiles and worked with in-house designers on a rebrand of the popular ride hailing app. The brand had two main iterations,...

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Kodak fashion partnership creates a new kind of moment


If it wasn’t painfully obvious from the shell tracksuits, choker necklaces and chunky sneakers, the ‘90s are in fashion right now. As a result, not only are ‘90s fashions popular, but brands that had a heyday of sorts – like T...

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Apple, Lego and PlayStation top ‘most relevant brands’ ranking

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To determine the most relevant brands to people’s lives, Prophet conducted a survey where 11,500 UK consumers were asked about more than 240 brands across 27 industries. The relevance of each brand was estimated based on four...

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