News

The growing offer of gyms, referred as the ‘gym boom,' was the result of new marketing strategies and motivated rebrands from already positioned gyms, in an attempt not to lose their customers - and gain new ones....

Building and maintaining a reputation requires precision, creativity and assiduousness in corporate communications. Ensuring the corporate story is told relies on strategic development, narrative building and, above all, exce...

Google has gone through major changes in the past five years that have resulted in a variety of brand extensions and technological innovations. First, Google rebranded itself as...

A new vintage and sophisticated fashion label has opened in the UK. Hansine debuts with its summer collection, Hansine Beach, a contemporary reimagining of the holiday wardrobe....

‘Anima sana in corpore sano’ might feel like a scrambled extract from the familiar filler text of modern typeset templates. Beyond lorem ipsum, however, the adage serves as the acronym for Japanese multinational corporation,...

In 2015, the World Health Organization (WHO) report showed evidence of increasing cases of pancreatic and colorectal cancer caused by processed meats, which threatened this sector of the food industry. This forced sausage pro...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

It was estimated at this year’s International Drone Expo, held in Shanghai earlier this month, that the projected value of the global drone industry will reach $90 billion by the year 2025. Currently, there are over 20,000 dr...

‘Vodka martini, shaken not stirred’ is one of the most famous lines in the history of film, a cocktail that goes with the glamour of agent 007. However, that same cocktail would be everything but glamorous in a can. Fortunate...

In some foetuses, a genetic mutation occurs in which a piece of one chromosome is deleted. This results in a disorder known as Prader-Willi Syndrome (PWS). For UK charity that works with people affected by this disorder, the...