• Transform magazine
  • February 21, 2019



Report shows how to regain brand strength after a downfall


Brands struggle to maintain their brand strength and relevance over a long period of time, report shows. But there seems to be a solution to the issue. Growth is vital for any busine...

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HSBC announces new sound identity


Musician Jean-Michel Jarre is the composer of the new HSBC’s sound identity, marking the next phase of the company’s global brand refresh. ‘Together we thrive’ becomes more than HSBC...

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Italian hand gestures inspire new coffee shop in London


Williams Murray Hamm designs new visual identity for a coffee shop based in London, building on the importance of hand gestures in Italian communication. Based near London Fields in...

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Shortlist announced for 2019 Employer Brand Management Awards


Successful companies are those that focus their efforts and energy on a strong employer brand. Strategies that are creative, targeted and authentic to the organisation will reap the benefits of a hardworking, effective workfor...

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Future CX event explores future of engagement


2019 will be a year of new customer experience trends. An event hosted by digital engagement platform Orlo explores the future of brand communication. Speakers from top brands includ...

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Milkman model used by P&G to promote environmental sustainability


With consumers piling the pressure on companies to be more mindful of environmental issues and reduce plastic waste, major brands have partnered with new platform Loop to introduce reusable packaging....

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Macmillan unveils major new brand strategy and campaign


Macmillan’s brand mission has for many years been to connect the charity’s services with the people who need them. It is estimated that by 2030, around 4 million people in the UK are expected to be living with cancer, many of...

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#TransformTuesday: 29 January


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Lightwave launches new series of ‘Smart’ animations

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The ‘Smarts’ are the stars of Lightwave’s new online campaign, blending simplicity of style with the company’s hi-tech devices and applications. Stop-motion and family life come toge...

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Fun-filled design meets FMCG strategy in Livia's rebrand


Today, Livia's announced a major rebrand and repositioning. In an exclusive with Transform magazine, Family (and friends)'s Derek Johnston talks about the retail packaging strategy and design used in the Livia's rebrand...

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