• Transform magazine
  • February 21, 2019

Top

News

‘Doodles’ campaign offers a sweet twist on serious message

detail_carousel_828x1000-2a-826x1000-center-top.jpg

Extracurricular activities can represent a sizable chunk of the average family budget. Parents rightly want to ensure that their children are getting as many benefits as possible from the after-school activities they take part...

Read More

#TransformTuesday: 5 February

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Zara logo redesign sparks debate among brand experts and consumers

Screenshot 2019-02-01 at 2.48.15 pm.png

A new season, a new collection and a new logo for Zara. Last week many noticed the removal of the sans serif font, that Zara has toted since 2010, and in its place a new overlapping font was revealed....

Read More

A lack of qualified candidates, reveals findings from brand marketing survey

crowd-1699137_640.jpg

The marketing sector is one of constant change and development. Marketers must not only sell innovation, they must drive it. In an increasingly deadline driven culture, and with the competition mounting at breakneck speed, it’...

Read More

Belgian alt radio station Studio Brussel relaunches as multimedia platform

StuBru posters.jpg

As consumer engagement with brands has increased, so have consumer expectations. Brands are now expected to represent more than just a simple product or service, and are now often aligned with a specific identity or lifestyle....

Read More

Transform Awards North America announces call for entries for 2019 program

tna.jpg

Developing a brand for a local Seattle business or a regional Canadian governmental body or a global, New York-headquartered company requires similar strategic processes and creative questions. The resulting visual identities...

Read More

Perfection Fresh ‘seals’ the past up in new rebrand

perfection_fresh_faux_stamps_02.jpg

Sometimes brands need to leave something behind to refresh their identity. This is what family-owned produce farmer Perfection Fresh is trying to achieve, with a new logo that feels like a new start....

Read More

Australian Space Agency’s new logo draws on Australian skies to build brand identity

australian_space_agency_logo.png

The new Australian Space Agency logo shows how great concepts can lead to good quality logos and strengthen a brand’s identity. The Australian Space Agency wants us to know that it c...

Read More

Brands search for sustainable packaging solutions

cans-1679022_1920.jpg

Pro Carton put together a list of the most ‘environmentally-friendly’ brands of 2018, showing different solutions for sustainable packaging. Brands and businesses are moving towards...

Read More

Historic-modern typography reinvigorates Museum of Iceland's brand

Grapevine_205x135_3000.jpg

With a renewed vigour befitted the Viking raiders of yore, Viking culture, history and heritage has bled back into popular culture recently. That has been coupled by increased tourism to Scandinavian countries, prompting Icela...

Read More