• Transform magazine
  • September 21, 2017



Premier League releases official anthem in collaboration with MassiveMusic

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The Premier League is widely considered the most influential football league in the world. Since its inception in 1992, it has developed at a blisteringly fast pace. Professional services firm Deloitte’s annual review of foot...

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Sedley Place modernises Sky brand experience

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It’s not unusual for large corporations to occupy impressive buildings, or even complexes, in the city in which they are based. Architecturally, the City of London’s Lloyds of London building is famous for its ‘inside out’ li...

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Treasury Wine Estates launches Millennial-focused brand

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Treasury Wine Estates (TWE) has launched Samuel Wynn & Co, a wine brand specifically designed to target Millennials. The generation born between 1980 and 2000 has changed the market’s dynamics, giving a great importance to ex...

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Western Union and Liverpool FC announce multi-year partnership

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In 1979, Liverpool FC became the first British professional football club to complete a shirt sponsorship deal, inviting Japanese electronics manufacturer, Hitachi, to have its logo emblazoned on the Reds’ kit for the modest...

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Five minutes with David Ciccarelli

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From humble beginnings in a studio-cum-flat to presiding over an $18 million growth investment by Morgan Stanley Expansion Capital in July 2017, the founder and CEO of voiceover marketplace Voices.com, David Ciccarelli, has m...

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Rebrand for healthcare giant Aetna


The prolonged uncertainty over the future of the Health Law in the U.S. has forced many insurers to increase prices or finding solutions like diversifying their services. That is why Aetna, known for its health insurance, sh...

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DixonBaxi creates podium-inspired identity for Eurosport’s Olympic campaign

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Throughout the history of the Olympic Games, the podium has long represented the quintessential sporting snapshot. Enshrined it its history; the powerful salutes of Tommie Smith and John Carlos in 1968, a whistling Daley Thom...

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#TransformTuesday: 8 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Classic British tea and coffee brand unveils art-focused rebrand

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Homes and offices across the UK probably have a box of Yorkshire Tea stashed in their cupboards. With a market share of 21.7%, it is a challenger brand making headway against industry stalwarts, PG Tips and Twinings. But York...

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Kan to reposition public broadcasting


Public broadcasting companies can become the flag bearers for the sharing of culture and the development of excellent entertainment. From the BBC in the UK to PBS in the US or Qatar’s recently-controversial Al Jazeera, public...

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See how @useallfive rebranded the diverse, inclusive @UCLAarts in yesterday's #TransformTuesday:… https://t.co/GlU28N1p3S
See the inspiration for @TPcharity's new identity, designed by @TheGateLondon, in yesterday's #TransformTuesday:… https://t.co/BFJb0KvkWF
See how @lanterntweets crafted an identity for Kent-based @run_rural in yesterday's #TransformTuesday:… https://t.co/eyzO9XmNUg