• Transform magazine
  • January 18, 2018



Global cheese brand Castello launches new packaging

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In Europe and around the world, the festive period is about fun, family, friends and generally having a good time. For many people, it’s also about cheese. Cheeseboards abound in supermarket aisles, boxed Stilton emerges from...

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Brand ambassadors key to employer brand success


The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week....

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Menswear brand brings LA style to UK


Tapping into a popular sector, the fashion industry is truly making greater efforts to engage consumers by focussing on brand. Rebranding logos, websites, brand personalities or identities can breathe new life into a business...

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New name takes off for Hollywood Burbank Airport


Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burbank has an...

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#TransformTuesday: best of 2017

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Every week, Transform examines recent rebrands and updated visual identities. This week, we’re looking back at the most popular #TransformTuesday columns from 2017, featuring rebrand stories from around the world. For more fr...

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#TransformTuesday: 12 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Marketers have lost faith in marketing, study finds

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Derived from the Old Norse word ‘Brandr,’ meaning ‘to burn,’ the concept of branding has existed for millennia. Originally a physical mark made on property, such as cattle or timber, branding today is perhaps less physical. A...

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Delivering a fresh identity for Batch Organics

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In a food retail environment increasingly driven by organic produce, superfoods and the desire to eat well, food brands can find it difficult to stand out. Packaging design often reflects the artisanal credentials of its prod...

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Designers ask, 'WhatTheFont?'


In 1999, British app development company Shazam was founded in London. Its software revolutionised the relationship between people and music; instead of struggling to identifying a song, Shazam allowed users to know their bac...

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New beer brand reflects vibrant Angolan culture


Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attributable...

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In three weeks, the #WinterOlympics2018 begin. However, due to recent doping scandals, Russia's #PyeongChang deleg… https://t.co/NAv2CGe0mp
Transform magazine has announced the shortlist for its ninth annual Transform Awards Europe, celebrating the best b… https://t.co/p7cubEj8H5
RT @BSD: Our partner @HopeNotHate combats extremism, and looks good while doing it! Excited our work was shortlisted for a Transform Award…