• Transform magazine
  • June 21, 2018

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Two lions, a red line and a Lausanne typeface

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Unlike Geneva, its Lac Leman counterpart to the south, or Bern, the Swiss capital to the north, Lausanne’s place brand lacked a distinctive identity. However, the city’s character and heritage are rich with classical architect...

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Badger brewer brings in new brand

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The badger has featured in stories, poems, films and fiction for centuries. Not least of which, the badger is the house symbol of Hogwarts’ Hufflepuff. It is also the mascot for the University of Wisconsin-Madison and plays he...

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#TransformTuesday: 22 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Heritage grocer combines mid-century European style with modern service

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A longtime local haunt in north London, Panzer’s Deli has unveiled a new brand that harkens back to an earlier era....

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Airbnb thinks outside the ‘Cereal’ box

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Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leading compan...

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MENA brands focus on localisation, differentiation at annual conference

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With a stronger focus on purpose, a deeper insight into experience and a keener sense of local culture, organisations in the Middle East are achieving greater things through brand strategy than ever before....

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Rihanna offers immersive experience to fans in new Sephora-powered launch

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Α strong female presence can be refreshing and empowering to women worldwide. Rihanna is a prime example of a female figure who is ready to take over the world, conquering one industry after the other....

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Join the Dots report reveals people’s need for individuality

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In a world of social media and globalisation, people strive to shape their own unique identity and stand out. International customer insights agency Join the Dots has released a new...

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#TransformTuesday: 15 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Fontsmith collaborates with artists for the launch of three new typefaces

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London-based type foundry company Fontsmith has partnered with Atlas design consultancy founder Astrid Stavro and illustrator Jimmy Turrell for the release of FS Sally Triestina and FS Erskine accordingly....

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