Todd Irwin, Fazer's founder and chief strategy officer, chats to Transform about three clients and their winning work at the Transform Awards North America. He also discusses his new book, 'De-Positioning: The...
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The challenges of branding for the legal sector
Living Group's chief creative officer, Duncan Shaw, discusses his agency's work for boutique law firm Axinn, and explains why managing transformation for a law firm is a tricky task....
Sonic branding with empathy
Alexander Wodrich, managing director at why do birds, chats about his Transform Award-winning work for US insurance company Amica....
How we rebranded LS Power and what's next for Prophecy
Neil Goklani, Anne Swan and Jen LaFiura discuss their work for North American power and energy infrastructure brand LS Power at the Transform Awards....
How we repositioned Confluent Health
Rik Haslam, executive creative partner, US at BrandPie, talks at the Transform Awards North America about his agency's work with Confluent Health, a nationwide network of musculoskeletal (MSK) health companies....
How we designed the identity for KFC's new spin-off brand
Rowe's chief creative officer, Dante Romano, and creative director of environments, Ashley Randolph, discuss Saucy, a new restaurant concept created on behalf of Yum! Brands....
How we created the wayfinding for the NYU Martin Scorsese Virtual Production Center
Via Collective's founder and principal wayfinding strategist, Katie Osborn, chats at the Transform Awards North America 2025 about the challenges and goals her agency faced when designing the wayfinding and signag...
Whiskey icon Jameson rebranded to elevate portfolio
The Irish Distillers brand, which dominates the global Irish whiskey market, turned to international brand design agency JDO to unify its family of whiskeys. The revised identity aims to evolve and elevate the portfol...
CHARGE Awards marks a decade of change in the energy space
The CHARGE Energy Branding Awards marked its tenth year with a glittering celebration by the banks of the Bosphorus in Istanbul tonight (13 October), coinciding with the annual CHARGE Europe conference. The event has become a refer...
Transform Awards North America announces 2025 winners
On another enthralling night at the Edison Ballroom in Manhattan, the Transform Awards North America celebrated the continent’s very best rebranding and brand development projects. This year’s projects – from healthca...
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