• Transform magazine
  • November 19, 2017

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Packaging roundup: bread, bars and coffee beans

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This autumn has seen many food brands unveil new packaging. Here is a closer look at three recent rebrands in the food and drink sector...

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Bolivia captures sprawling diversity in revitalised place brand

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Widely considered one of the most remarkable countries in South America, Bolivia’s rich and diverse landscape is full of mystery. From the world’s largest salt flat in the Salar de Uyuni, to the remnants of the pre-Columbian...

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Insight-led brand study emphasises impact of M&A

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In the last decade, the global M&A market has had its fair share of challenges. Stymied by the aftershocks of the financial crisis, businesses have largely been on the back foot. However, in recent years, the capacity for dea...

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Brand disloyalty and career fluidity, Gen Z in focus

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Gen Z is going to take over the world. Objectively, those born roughly between 1995 and 2010 make up a 2.56bn strong population. They will one day become the movers and shakers of the world. But, according to brand consultanc...

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Prophet releases Brand Relevance Index 2017

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Global brand and marketing consultancy, Prophet, has released its Brand Relevance Index 2017, highlighting the top performing brands across numerous sectors in China, Germany, the US and UK. With a strong focus on ‘relentless...

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#TransformTuesday: 24 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Making brand architecture magic

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What began in 1993 as a game convention attendees could play in the awkward time periods between events has since become a global phenomenon with fans of all ages. Magic the Gathering is no longer a single brand but a family...

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Leisure and shopping centres escape outdated branding

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With 470m of ski slopes, 792,500 sq ft and millions of visitors per year across two locations, the two Xscape leisure centres in the UK needed a brand that could support their lofty goals....

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Five minutes with Christian Turner

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For successful brands the world over, sending strong signals is top priority. Yet as consumers change and marketing positions evolve, the need for compelling brand names has not only become harder, but increasingly valuable....

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#TransformTuesday: 17 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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@transformsays

Magic: the Gathering (@wizards_magic) is no longer a single brand, but a family of digital and physical games. Its… https://t.co/N6a5htKZN0
Creative design agency @pearlfisherlive unveils dynamic and vibrant identity for UK homelessness charity… https://t.co/zzhLKmVrSU
RT @Cafedirect: We're so pleased our #rebrand has been featured in Transform Magazine @TransformSays #rebranding https://t.co/vZLpN6QH9m