• Transform magazine
  • March 19, 2018



New start for Start-Rite


Start-rite, a children’s footwear company that has been in business for the last 225 years, has partnered with Studio Sutherl& in order to launch a new logo in the context of the company’s complete renovation. Studio Sutherl&...

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Conran Design Group and UNICEF unveil new identity for Soccer Aid

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Since it began in 2006, the biennial Soccer Aid charity event has raised over £20m in aid of the United Nation’s children-focused humanitarian programme, UNICEF. Created by British celebrities, Robbie Williams and Jonathan Wi...

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Fresh tomato for Rotten Tomatoes brand

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Rotten Tomatoes has become a cult classic site for online reviews for film and TV since its birth in 1998, managing to stay in the limelight due to its topicality and comedic value. Sticking to a recipe that works, Rotten Tom...

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Employer Brand Management Awards 2018 shortlist announced


Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the p...

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Vero rockets into the world of social media


Vero has blown up this week. In a number of days, the social media platform has grown to over 3 million users. With little history, users have signed up to the dream of a ‘better Instagram’ and its brand identity has helped s...

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The evolution of Crumpler


Originated in Melbourne, Crumpler gained popularity in the mid-90s with its bags and logo being the most accurate representation of the 90s aesthetic, sporting bright colours and clever designs. In 2018, the company decided t...

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Ride hailing genie unveils Middle East rebrand


Catching a ride in the Middle East has never been easier thanks to the likes of Jeeny. The ride hailing app has recently rebranded from Easy Taxi as it expands throughout the region. Founded in 2012 in Brazil, it has since gr...

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'Good Fibrations' in yogurt packaging rebrand


Arla, the well-known dairy company that originated from Sweden in 1881, was introduced to the UK in 1990 with Lurpak butter. The company has now turned to Springetts Brand Design in order to have a range of fibre yogurts desi...

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#TransformTuesday: 6 March


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Recording Academy releases new visual identity in collaboration with Siegel+Gale

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Widely known for its annual presentation of the Grammy Awards, the Recording Academy has long been America’s premier institution for the development of music. Since 1957, its recognition of artists, recording engineers, produ...

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Rebrand of #fintech mortgage service company @Trussle, led by @Ragged_Edge, uses technology-inspired design to mode… https://t.co/7b235xutyM
Bottle water brands work towards more sustainable future: #water #bottledwater #sustainabilityhttps://t.co/8WMImDQuaJ
Alexandra Wick is group brand and marketing director at @TPICAPplc, a company shortlisted at the Transform Awards E… https://t.co/BD1JXSJLuW