• Transform magazine
  • August 15, 2018

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Burberry launches polarising new logo and monogram

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In a clear indication of one brand’s desire to transition into the digital age, British luxury fashion house, Burberry has revealed the new design for its monogram, via Instagram. The rebrand was led by Riccardo Tisci, who was...

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#TransformTuesday: 7 August

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Every week, Transform examines recent rebrands and updated visual identities. For more from #TransformTuesday, follow @Transformsays...

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Rolling Stone magazine rolls out refreshing rebrand

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The cult classic American monthly magazine that focuses on pop culture has been a staple in the world’s culture since 1967, when, established by Jann Wenner and based in San Francisco, it became well known for its musical cove...

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ClassPass takes a step forward with redesign

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With trends such as pilates and cycling rising in popularity, businesses continue to capitalise on the fitness sector by introducing classes such as Soul Cycle and Pure Barre, fitness health clubs and trendy boutique studios....

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Five minutes with Chris Christodoulou

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With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based creative pr...

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Have a trademark failure, have a KitKat

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The chocolate with the iconic shape and even more iconic tagline, KitKat, can no longer be protected from imitators after losing an 11-year legal battle. The European Court of Justic...

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#TransformTuesday: 31 July

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Every week, Transform examines recent rebrands and updated visual identities. This week, it's a packaging design special. For more from #TransformTuesday, follow @Transformsays...

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Disconnect between external and local identity for French place brand

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As the capital of the quiet and rural Nièvre Department in central France, Ville de Nevers is a town characterised by its mediaeval and Renaissance heritage. Acclaimed for its art, architecture and rich history, Nevers, often...

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Implementation, by any other name

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For brand agencies, implementation can be a real sticking point when working on a rebrand. A recent Transform breakfast, held in association with wayfinding and signage specialist Endpoint, discussed the challenges related to...

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Refreshed brand links Tribe and college more closely

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The second-oldest university in the United States, the College of William & Mary, has a strong academic reputation, it is based in an iconic, colonial town and it has famously educated three early American presidents. Its athl...

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