• Transform magazine
  • December 09, 2018

Top

News

British shirtmaker reexamines brand, design and international strategy

pink2.jpg

India’s prominence in manufacturing has had an unintended, yet powerful, impact on one of Britain’s premium shirtmakers. The Pink brand, which has operations worldwide and a headquarters in London, manufactures its signature p...

Read More

Putting Tasmania's West Coast on the map

tas1.jpg

Australia’s southernmost state is best known for its wildlife, largely due to the popular Looney Toon named after the eponymous Tasmanian devil. Beyond wildlife, the current population of 520,000 plus residents call a land ful...

Read More

Five minutes with Patrick Waugh

patrick-waugh-2a1b0046[1].jpg

Digital publisher Buro Global has revealed a new brand identity for Buro24/7, its luxury lifestyle brand, targeting the sought-after Millennial group. The new identity is a cleaner, more minimalist and sophisticated update of...

Read More

Winners of Transform Awards Asia-Pacific celebrated in Hong Kong

Screen Shot 2018-05-11 at 10.54.47.png

At this year’s Transform Awards Asia-Pacific, the majority of projects considered by the judges have taken into account all the various touchpoints, platforms and media that contribute to a better communication of a brand’s po...

Read More

Rugby rebrands help sport reach new audiences

rugby.png

In 2014, the IRB – the world’s governing body for rugby – renamed to World Rugby and unveiled a stylish rebrand that combined a ‘W’ with a rugby ball shape. Four years later, changes to rugby's branding on the regional and glo...

Read More

#TransformTuesday: 20 November

TransformTuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Read More

Clear communications on flavoured water brand packaging

TrueWater_Lime_Landscape.jpg

The focus on flavoured and sparkling waters is not disappearing anytime soon. With LaCroix taking off in the US and flavoured waters on the rise in many countries, drinks producers are finding it an opportune time to introduce...

Read More

Magazine that helps the homeless rebrands to address ‘big issues’

thebigissue.jpg

Weekly entertainment and current affairs magazine, the Big Issue, offers the opportunity for the UK’s homeless to earn a living through independent salesmanship. Vendors purchase magazines from the publisher and then sell the...

Read More

Keep it simple, brands

uniqlo.jpg

Simple brands simply succeed. Brand consultancy Siegel+Gale has known this since its inception. It also puts simplicity to the test every year in its ‘World’s Simplest Brands’ research....

Read More

Five minutes with Alex Moulton

Alex Moulton.jpeg

Trollbäck+Company is a design studio dedicated to building strategic identities, sustainable brands and moving experiences. Chief creative officer Alex Moulton talks about the studio’s work and the challenges in today’s brandi...

Read More