• Transform magazine
  • October 18, 2018



Yoga centre rebrand aligns heritage with modern practice


Yoga is all about detail, precision and alignment. To reflect that, Iyengar Yoga Center in Boise, Idaho, partnered with brand agency, Williams Murray Hamm, to create a new visual identity that addresses the improvement of phys...

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Luxury shows strength in Best Global Brands report


Luxury brands have typically shown success, regardless of the economic climate. During the 2008 recession, luxury brands on the whole didn’t suffer as much as mid-range ones did. Now, though, they are exhibiting a new growth i...

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Corporate leaders discuss strategies for building lifestyle brands

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Being considered a ‘lifestyle brand’ is what many companies strive for. Whether in the wellbeing and personal care, travel and leisure, food and beverage or beauty and fashion sector, being incorporated into people’s lifestyle...

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TGI Fridays friendly brand appeals to a wider audience


The success in a marketing campaign lies in the emotions it will evoke. The emotional impression a campaign will leave is what will make potential consumers think of a certain brand when making a decision....

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Five minutes with Ron Cregan

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The growing number of packaging regulations in the food and drink sectors often stifle designers’ creativity. Ron Cregan, founder of Endangered Species, a membership organisation working across multiple categories under threat...

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#TransformTuesday: 2 October


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Place, diplomacy and perception at upcoming City Nation Place conference


Perception has always benefited – or plagued – certain countries in their dealings with other nations and their leaders, in economic growth and in terms of tourism appeal. Country brand is so important to some nations as to ef...

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Kerning the Gap puts female designers on track through mentorship


Tomorrow, a year-long mentorship program for female designers is being launched by Kerning the Gap, a network dedicated to furthering gender equality in the design industry. It is the third such program put on by the organisat...

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BBC Creative and Superunion launch new idents for BBC Two


In the first refresh of BBC Two for 20 years, BBC Creative is continuing the rollout of its new brand, alongside Superunion. The result conveys a clear attention to detail on a variety of subjects, complimenting the station’s...

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Run like a girl, score like a girl


It’s 2018 and gender stereotypes may finally be a thing of the past. Pink is not defined as a colour for girls and football is no longer a sport exclusive to boys. With that mindset...

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