The project saw the British organic dairy company team up with B&B Studio to devise a new strategy aimed at reimagining its visual identity and brand architecture. The updates by the London-based brand design agen...
Articles
Danish agency Simply designs beautiful packaging for milk company
Despite Them 1888 also being Danish, the dairy company is targeting the Chinese market with its organic milk. Based on insights that Chinese parents consider a child’s height to be a metric of success, the packaging i...
Oxford United rebrand aims to resonate beyond the pitch
The English football club, based in the historic city of Oxford, currently plays in the EFL Championship, the country’s second-highest football division. It turned to creative agency LoveGunn to craft a new brand iden...
Meent rebrand underlines HR agency’s commitment to entertainment industry
Formerly known as SportCarrière, the talent recruitment and HR agency faced a crossroads after two decades of predominately serving the sports industry in France. It turned to Paris-based brand consultancy JoosNabhan...
Step into the future: The Future of Work Experience Lounge at EXE 2025
Isobel Elton, co-founder of Future of the Office, discusses the exciting inclusion of the Future of Work Experience Lounge at Employee Xperience Expo 2025, which will be hosted on 25 February, and explains why this is...
US snack brand Back to Nature undergoes colourful, modern retro redesign
The rebrand was undertaken by UK-based creative agency Love, which sought to merge Back to Nature’s ‘laid-back West Coast roots’ with a more contemporary feel. In a bid to drive greater consumer awareness, the updated...
Vietnamese sneaker brand redesign champions nation’s cultural heritage
Biti’s Hunter, a footwear brand founded in Vietnam over 40 years ago, has successfully staged a comeback over the past few years. Its rebrand was undertaken by Ho Chi Minh City-based M — N Associates, which aims to ho...
Parkinson’s UK rebranded to better reflect community needs
The charity exists to support the 150,000 people in the UK affected by the neurological condition. Its project with London-based creative and brand agency Red Stone led to a new brand proposition: ‘Pushing for better....
Revised Walmart brand embraces evolution and legacy
With its origins dating back to 1951, Walmart has since become a multinational retailer operating in 24 countries. A brand update was required to reflect the company’s evolution, with the last changes having been made...
Transform proud to announce Asia Awards 2025 is open for entries
With over a decade of celebrating the transformative power of brand strategy, creativity and design in Asia under its belt, the Transform Awards has officially launched its 2025 programme....