The hit BBC TV show, which has been running for over a decade, partnered with the Science Museum Group to create an immersive, non-linear experience. The exhibition at Manchester’s Science and Industry Museum was deve...
Articles
Fit for a queen: Longbottom & Co rebrands
British tomato juice company Longbottom & Co had the high-quality, all-natural ingredients in its products to boast about, but its branding failed to live up to the hype. Repositioning the company away from as if...
Angus’ A-Z of logos: The Queen
Pentagram partner and creative director Angus Hyland chats about the branding changes that occurred following the passing of Queen Elizabeth II. With the monarchy a crucial part of the UK’s identity, what impact could...
Lippincott crafts Humane World for Animals brand to battle identity confusion
Previously known as the Humane Society of the United States, the various identities of the animal protection nonprofit and its affiliates were unified as a global brand. Creative consultancy Lippincott was responsible...
Australian frozen yoghurt brand undergoes packaging redesign as it enters major retail stores
Yo-Chi was founded in the Melbourne suburb of Balaclava in 2012 with the mission of bringing delicious frozen yoghurt to a space where people of all ages feel welcome. With the company planning to expand and launch it...
Type as the communicator of change
Marie Sylvester, editorial lead at Kittl, explores how typography serves as a powerful communicator of change – forming visual stories that respond to global issues such as social unrest, climate change and AI advance...
What do you do when your brand’s in the toilet?
Andrew Milton, rbl Brand Agency’s managing director and former head of brand and marketing at Severn Trent, discusses the difficulties facing Thames Water and why brand had ought to be on its agenda....
From hazelnuts to harmony: Nutella unveils sonic brand
The iconic cocoa spread, owned by the Ferrero Group, required the help of international creative music agency MassiveMusic to design a sonic identity capable of leveraging the brand’s undeniably positive nature. The a...
Telgea brand update plays on digital innovation and simplicity
Startup telecommunications company Telgea turned to international digital marketing and innovation agency Signifly to devise a new identity that could help the company cultivate a global presence. To stand out from tr...
Simple Skincare identity refresh adds premium touch
The British skincare brand sought the help of Bath-based design agency Sunhouse to craft a new visual and packaging identity following Simple’s launch of a premium, targeted skincare range. The packaging now uses geom...