Pentagram partner and creative director Angus Hyland describes the origins of the Tesla logo and how, to many people, the brand has recently collapsed in popularity....
Articles
SomeOne adds modern humour in Portsmouth Historic Dockyard campaign
With over 500 years of maritime history, the Portsmouth Historic Dockyard, which is nestled within the city’s HM Naval Base, hosts one of the world’s most important naval collections. Needing its main attractions to b...
French homeless charity rebrand distances itself from founder
The Fondation Abbé Pierre, a French charity that campaigns in favour of affordable housing, required a new identity following accusations of abuse made by multiple girls and women against its deceased founder. In...
Brand Lounge creates new category in La Vallée des Couleurs rebrand
One of Mauritius’ most popular attractions, La Vallée des Couleurs required a new identity that could aptly position the company for the future while still honouring its homeland. In reimagining the company as ‘Valle...
New aviation brand Acron challenges industry norms
Formerly a part of US tech firm L3Harris, the professional pilot training company needed an identity that could speak to both B2B and B2C consumers. London-based design agency BrandMe sought to create a brand that als...
Reels in Motion rebrand reflects company’s growth over two decades
British video production company Reels in Motion required a new identity that also underlines the business’ commitment to delivering enhanced client services, so turned to Thrive Creative. The branding agency evolved...
As long as branding is a silo, it won’t fulfil its promise
GW+Co’s CEO, Gilmar Wendt, makes the case for including strategy and culture from the beginning of rebranding projects, and explains the risk of not adopting this approach....
Finland’s top football league reveals scarf-inspired rebrand ahead of new season
The Veikkausliiga - made up of Finland’s 12 best football teams - has unveiled its new brand that highlights the pride of supporting your local club. It turned to international brand consultancy Bond, which altered th...
Angus’ A-Z of logos: Solidarność
Pentagram partner and creative director Angus Hyland discusses the logo design for Solidarność and the resounding impact the trade union had on life in Poland. There...
Beyond logos: Building brands that breathe
Gabriel Collins, head of innovation at Boundless Brand Design, discusses how the relationship between brands and consumers has changed over time, and why his agency’s ‘Living Brand’ ethos helps to unlock the bigger pi...