Transform Awards North America 2017 shortlist announced
As brand projects become more collaborative and encompassing, the criteria for what makes a successful brand is constantly being challenged. Brands and agencies reach new standards of creativity and innovation. In North America, the growing diversity within branding shows no sign of faltering. The Transform Awards North America has honored the myriad of brand development projects in North America for the past three years, and this year’s shortlist, above all, exemplifies a superior caliber of work.
This year’s shortlist features a host of established names, many often synonymous with longstanding branding strategies that have pioneered brand work globally. Haagen-Dazs and Nestle’s Purina for example, showcased noteworthy efforts in categories such as ‘Best use of packaging’ and ‘Best brand experience.’
Categories such as ‘Best use of typography,’ sought to bring branding aesthetics to the forefront of the landscape, with shortlisted work from Cadillac, Dell and Ford among others. The awards’ sector categories recognizes the best in sector for those in the education, financial services and engineering and manufacturing industries, among others. Projects such as Zenni Optical sought to reinvent the eyewear category by delivering an augmented choice to its audience at lower costs. With branding that aimed to bring out a relatable, bright and unique aspects to eyewear, Zenni Optical was named in many shortlisted categories, including ‘Best use of copy style/tone of voice,’ and ‘Best implementation of a brand development project.’
The standard of the awards increases each year and the judging process remains inclusive, open, and rigorous. Wendy Opsahl, VP of communications at Atlas Research and awards judge, says, “I had such a great time reviewing the submissions and I’m blown away by the creativity and conscious approach to branding. After finishing the scoring, I would welcome the opportunity to judge future awards programs.”
Both the Transform conference and awards programme is scheduled for 2 November 2017. To book your places at both, click here.
This year’s Transform Awards North America shortlist is as follows:
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CONTENT Best use of a visual property Constellation Brands, Beer Division and Interbrand LCH and 8 Point Studio Saint James and Creative Capital
Best brand architecture solution Adient and FutureBrand Dell and Brand Union nThrive and Brandigo
Best use of copy style/tone of voice City of Mississauga Corvias and FutureBrand Zenni and Salt Branding
Best brand experience Adient Environmental and FutureBrand Ford and FITCH Humber College and Entro Mizuho Americas and Siegel+Gale Purina and CBA Design
Best use of packaging Haagen Dazs and CBA Design John B. Sanfilippo & Son, Inc and Damen Jackson LVMH and Interbrand Purina and CBA Design Reckitt Benckiser and 121
Best wayfinding or signage Ottawa 2017 JUNO Host Committee and McMillan
Best use of audio branding OnMobile and Brand Union
Best use of typography Cadillac Sans and FutureBrand Dell and Brand Union Ottawa 2017 JUNO Host Committee and McMillan Vium and Branditecture
PROCESS Best internal communications during a brand development project Adient and FutureBrand National Council of Teachers of English and Brains on Fire
Best implementation of a brand development project Adient and FutureBrand General Mills-Chex and CBX Zenni and Salt Branding
Best implementation of a brand development project across multiple markets Adient and FutureBrand
Best localization of an international brand Saint James and Creative Capital Volevatch and Creative Capital
STRATEGY Best creative strategy Adient and FutureBrand Cowen and Thackway McCord Genesys and Landor OnMobile and Brand Union Saint James and Creative Capital Volevatch and Creative Capital Zenni and Salt Branding
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Best brand evolution A+E Networks and DixonBaxi Driscoll's and Pearlfisher Infinity QS and Refactored Nielsen Octagon and FutureBrand Saint James and Creative Capital
Best strategic/creative development of a new brand Adient and FutureBrand Cowen and Thackway McCord EyeJust and Brand Union Vium and Branditecture Zenni and Salt Branding
Best development of a new brand within an existing brand portfolio Alouette and CBA Design GivGo and Living Group
Best naming strategy BOOK by Cadillac Adient and FutureBrand GivGo and Living Group OnMobile and Brand Union
TYPE Best corporate rebrand following a merger or an acquisition Dell and Brand Union
Best brand development project to reflect changed mission/values/positioning LCH and 8 Point Studio Nielsen Tyson Foods and Brand Union Zenni and Salt Branding
Best rebrand of a digital property InfinityQS and Refactored Zenni and Salt Branding
SECTOR Best visual identity in the charity/NGO/non-profit sector British Benevolent Society and CBA Design
Best visual identity in the education sector Kentucky College of Art and Design and Bullhorn Creative
Best visual identity in the engineering and manufacturing sector Adient and Futurebrand Volevatch and Creative Capital
Best visual identity in the financial services sector Cowen and Thackway McCord LCH and 8 Point Studio Sentry and FutureBrand
Best visual identity in the FMCG sector General Mills-Chex and CBX
Best visual identity in the food and beverage sector Niemann Foods and Shook Kelley Tyson Foods and Brand Union
Best visual identity in the professional services sector JoTo PR Octagon and FutureBrand
Best visual identity in the retail sector Electro and Interbrand Saint James and Creative Capital Zenni and Salt Branding
Best visual identity in the technology, media and telecommunications sector Genesys and Landor GivGo and Living Group McAfee and Solid Branding Nielsen OnMobile and Brand Union
Best overall visual identity All design-based rebrand projects are eligible to win. The winner will be announced on the night.
Grand Prix All projects entered into the Transform Awards North America 2017 are eligible to win. The winner will be announced on the night. |
