Plant-based milk brand MoFree adopts carefree identity

Crafted by brand design and innovation agency JDO’s Shanghai office, MoFree hopes to stand out with its bold, in-your-face attitude. Inspired by the brand name – directly translating as ‘Flying Cats’ – the charming MoFree cat mascot underlines the brand’s carefree personality. Further details to the new brand include the use of bold letterforms and intricate textures.