Transform Awards ANZ 2024 open for entries

Back for a fifth year, the Transform Awards ANZ remains the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design. The awards, which recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation, is now officially open for entries.

Entrants will hope to impress judges as much as last year’s showstoppers, ReachOut Australia and Yonder Creative, whose highly impressive project scooped up the sought-after ‘Grand prix’ award as well as a plethora of Golds.

This year’s judges will once again be comprised of a panel of experts in the branding, marketing and corporate communications field, and will create a shortlist recognising those agencies and businesses that excel for their creative or strategic approach to their branding work.

An exciting development to this year’s ANZ awards sees the introduction of the ‘Automotive’ category under the strategy section.  

The entry deadline for this year’s awards is 12 July 2024. Transform magazine subscribers can submit their work by 31 May 2024 to receive $250 AUD off the total entry cost. Meanwhile, non-subscribers can enter by 31 May 2024 to receive $175 AUD off the total entry cost. Contact Gemma Cadden to register your interest and for more information.

To help craft your winning submissions, download the entry and information guide or contact Gemma for guidance.

The full list of categories are as follows, and their definitions can be found on the dedicated categories page:

Category

CONTENT

Best use of a visual property

Best brand architecture solution

Best use of copy style or tone of voice

Best brand experience

Best use of packaging

Best wayfinding or signage

Best use of audio branding

Best use of typography

Best place or nation brand

Best expression of a brand on social media channels

PROCESS

Best internal communications during a brand development project

Best implementation of a brand development project

Best localisation of an international brand

STRATEGY

Best creative strategy

Best brand evolution (business)

Best brand evolution (consumer)

Best brand evolution (corporate)

Best strategic or creative development of a new brand

Best development of a new brand within an existing brand portfolio

Best naming strategy (new name)

Best naming strategy (rename)

Best naming strategy (naming system)

TYPE

Best corporate rebrand following a merger or acquisition

Best brand development project to reflect a change of mission, values or positioning

Best brand consolidation

Best rebrand of a digital property

SECTOR

• Automotive
• Charity, NGO or NFP
• Education
• Energy and utilities
• Engineering and manufacturing
• Farming and agricultural
• Financial services
• FMCG
• Food and beverage
• Healthcare and pharmaceutical
• Industrial and basic materials
• Lifestyle and wellbeing
• Mining and extractives
• Professional services (advisors and consultants)
• Professional services (legal and accountancy)
• Property, construction and facilities management
• Public
• Retail
• Sports and leisure
• Technology, media and telecommunications
• Transport and logistics
• Travel and tourism

SPECIAL RECOGNITION

Brand strategist of the year

Creative director of the year

Young contender of the year