Europe

Best overall visual identity

• Gold – Labormed (Grapefruit)
• Silver – Balfour Beatty WorkPlace (The Workroom)
• Bronze – Imaqliq (Heavenly Group)
• Bronze – Royal Opera House (SomeOne)

Best brand architecture solution

• Gold – Invensys (Landor Associates)
• Silver – Glasgow Life ( Tayburn)
• Bronze – Rovi (Heavenly)

Best use of copy style/tone of voice

• Gold – Balfour Beatty WorkPlace (The Workroom)
• Silver – LV= (Red Lorry Yellow Lorry)

Best external stakeholder relations during a rebrand

• Gold – Glasgow Life ( Tayburn)

Best internal communication of a rebrand

• Gold – Hermes (Radley Yeldar)
• Silver – Allianz Insurance
• Silver – BDO (Fairley & Associates, Greentarget)
• Bronze – KC

Best implementation of a rebrand

• Gold – BDO (Fairley & Associates, Greentarget)
• Silver – Rovi (Heavenly Group)
• Bronze – EEF (Rufus Leonard)

Best creative strategy

• Gold – Rovi (Heavenly Group)
• Silver – McDonald’s (Interbrand)
• Bronze – Balfour Beatty WorkPlace (The Workroom)

Best brand evolution

• Gold – BDO (Fairley & Associates, Greentarget)
• Silver – bpost (Interbrand Amsterdam)
• Bronze – Porter Novelli

Best integration of brand and business strategy

• Gold – Labormed (Grapefruit)
• Gold – McDonald’s (Interbrand)
• Silver – Zurich Financial Services (Prophet)
• Bronze – Hays (Interbrand)

Greatest likely business impact of a rebrand

• Gold – UKTV
• Silver – Rovi (Heavenly Group)
• Bronze – Lombard (Uffindell)

Best corporate rebrand following a merger or acquisition

• Gold – Blizoo (Siegal+Gale)
• Silver – Age UK
• Bronze – Randstad Education (Bonfire Creative Intelligence)

Best corporate rebrand to reflect changed mission/values/positioning

• Gold – Imaqliq (Heavenly Group)
• Silver – BDO (Fairley & Associates, Greentarget)
• Bronze – Hays (Interbrand)
• Bronze – bpost (Interbrand Amsterdam)

Best corporate rebrand for a spinoff/new company

• Silver – Exova (Appetite)

Best brand consolidation

• Gold – Rovi (Heavenly Group)

Best rebrand of a digital property

• Gold – Ocean Sky (Omobono)
• Silver – Legal & General (Fortune Cookie)
• Bronze – Age UK

Best rebrand from the public sector

• Gold – bpost (Interbrand Amsterdam)

Best rebrand from a not-for-profit organisation

• Gold – Anthony Nolan
• Silver – BRAC (CDT)
• Silver – Rugby Romania (Brandient)
• Bronze – Home Heat Helpline (300million)
• Bronze – Crimestoppers (Bell)

Best rebrand of a region

• Gold – Trentino Marketing SpA (Minale Tattersfield)
• Silver – Glasgow Life (Tayburn)
• Bronze – Invest in Cornwall (Bell)

Best rebrand by sector

• Technology Gold – Rovi (Heavenly Group)
• Telecoms Gold – COLT (Corporate Edge)
• Financial Services Gold – Allianz Insurance
• Online Retail Gold – eMAG (Brandient)
• Marketing Services Gold – Porter Novelli
• Manufacturing Gold – EEF (Rufus Leonard)
• Facilities Management Gold – Balfour Beatty WorkPlace (The Workroom)
• Professional Services Gold – PwC
• Travel Gold – P&O (Radley Yeldar)
• Luxury Goods Gold – Titoni (Branders)
• Media Gold – UKTV

Best rebrand by region

• Benelux Gold – bpost (Interbrand Amsterdam)
• CEE Gold – Blizoo (Siegal+Gale)
• Russia & Commonwealth of Independent States Gold – Imaqliq (Heavenly Group)

Best multi-country rebrand (two or more countries)

• Gold – Imaqliq (Heavenly Group)
• Silver – Ageas (Fish Can Dance)

Best Global rebrand (multi-continent)

• Gold – PwC
• Silver – Zurich Financial Services (Prophet)
• Silver – Hays (Interbrand)
• Bronze – Rovi (Heavenly Group)

Grand Prix for excellence in rebranding

• PwC
• Rovi (Heavenly Group)