Europe
2012 Transform Awards Europe
A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS EUROPE 2012:
CONTENT
Best overall visual identity
- Gold Pearson (Interbrand)
- Silver DWF (Living Group)
- Bronze Vertere (Interstate)
- Highly commended Futurestep (Further)
- Highly commended Mission Burrito (The House)
Best use of a visual property
- Gold Pearson (Interbrand)
- Silver Rugby Football Union (Interbrand)
- Bronze Monster Slippers?Highly commended Futurestep (Further)
- Highly commended Hawksford (MerchantCantos)
- Best brand architecture solution
- Gold National Maritime Museum (SomeOne)
- Bronze British Airways Executive Club (Landor)
Best use of copy style/tone of voice
- Gold The Student Housing Company (The Beautiful Meme)
- Silver Pearson (Interbrand)
- Bronze Rugby Football Union (Interbrand)
PROCESS
Best internal communication of a rebrand
- Gold DSM
- Silver Pearson (Interbrand)
- Bronze Telefónica
Best implementation of a rebrand
- Gold Global Blue (Goosebumps Brand Consultancy)
- Silver Pearson (Interbrand)
- Bronze Rugby Football Union (Interbrand)
- Highly commended Monarch (Interbrand)
- Highly commended Direct Marketing Association (Jacob Bailey
STRATEGY
Best creative strategy
- Gold Larix (BrandTailors)
- Silver Little Chef (Venturethree)
- Silver Asics (Interbrand)
- Bronze Global Blue (Goosebumps Brand Consultancy)
Best brand evolution
- Gold Global Blue (Goosebumps Brand Consultancy)
- Silver PDX (Appetite)
- Bronze Telecity Group (Design by Structure)
- Highly commended Ocean Outdoor (Heavenly)
TYPE
Best corporate rebrand following a merger or acquisition
- Gold Archer (Brand Matters and Handsome Brands)
- Silver Merseyway Shopping Centre (Studio North)
- Bronze Puratos (Duval Guillaume Corporate)
Best corporate rebrand to reflect changed mission/values positioning
- Gold White Logistics & Storage (The Allotment)
- Silver Greene King (Brand Matters and Handsome Brands)
- Bronze Global Blue (Goosebumps Brand Consultancy)
- Highly commended Lexis, The Recommendation Agency (The Lexis Agency)
- Highly commended Bauwwerk Parkett (Scholtysik Niederberger Kraft AG)
Best corporate rebrand for a spinoff/new company
- Gold Trapoil (Appetite)
- Silver Boots Laboratories (Creative Leap)
- Bronze Ink Insurance (Switch)
- Highly commended RPC (Corporate Edge)
Best brand consolidation
- Gold Greene King (Handsome Brands and Brand Matters)
- Bronze Tiriac Holdings (Brand Tailors)
Best rebrand of a digital property
- Gold Action on Hearing Loss (Redweb)
- Silver FNZ (Tayburn)
- Bronze Instruct (Fairley & Associates, Hildebrand and Felt Branding)
- Highly commended JTI (Corporate Edge)
- Highly commended Reckitt Benckiser (The Workroom)
Best rebrand from the public sector
- Gold Stirling Castle (Corporate Edge)
Best rebrand from a NFP organisation
- Gold Guide Dogs (Interbrand)
- Silver Merlin (Spencer du Bois)
- Bronze Independent Age (Corporate Edge)
- Highly commended Instruct (Fairley & Associates, Hildebrand and Felt Branding)
SECTOR
Best rebrand from the consumer services sector
- Gold Greene King (Brand Matters and Handsome Brands)
- Gold Little Chef (venturethree)
- Bronze Travelodge (Corporate Edge)
Best rebrand from the financial services sector
- Gold Global Blue (Goosebumps Brand Consultancy)
- Silver Hawksford (MerchantCantos)
- Bronze The Share Centre (Radley Yeldar)
- Bronze FNZ (Tayburn)
Best rebrand from the professional services sector
- Gold DWF (Living Group)
- Silver Futurestep (Further)
Best rebrand from the education sector
- Gold University Campus Suffolk (Radley Yeldar)
Best rebrand from the media & telecommunications sector
- Gold Emailvision (Design by Structure)
- Silver Ocean Outdoor (Heavenly)
- Bronze Vertere (Interstate)
Best rebrand from the property sector
- Gold Merseyway Shopping Centre (Studio North)
Best rebrand from the retail sector
- Gold Argos Bush (Bonfire CI)
Best rebrand by region: Baltic region
- Gold Grupa Zywiec (Dragon Rouge)
- Silver Onet (Dragon Rouge)
Best rebrand by region: DAS
- Gold Bauwerk Parkett (Schotysik Niederberger Kraft AG)
Best rebrand by region: Eastern Europe
- Gold Tiriac Holdings (BrandTailors)
Sponsors
ALIGN YOUR BUSINESS WITH THE GLOBAL CELEBRATION OF BRAND DEVELOPMENT
We have a number of sponsorship options available. For more information please email Finley Chesson at Finley.chesson@cravenhillpublishing.com or call the office on +44 (0)20 3950 5356.
Supporting Partners
INTERESTED IN BEING A SUPPORTING PARTNER OF THE TRANSFORM AWARDS?
We'd love to hear from you! Email Finley Chesson at finley.chesson@cravenhillpublishing.com or call the office on +44 (0)20 3950 5356.