Europe

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS EUROPE 2013:

 

CONTENT

Best visual identity

Best brand architecture solution

PROCESS

Best internal communication of a rebrand

• Gold – Legal & General (Smith & Milton)

Best implementation of a rebrand across multiple market

• Gold – Infront Sports and Media (Designwerk)
• Silver – HSBC (GLIMMA)

Best implementation of a rebrand

• Gold – B&CE, The People’s Pension (Living Group)
• Silver – Max Fordham (David Carroll & Co)
• Bronze – Kaiser Partner (Goosebumps Brand Consultancy)
• Highly commended – FastJet (SomeOne)
• Highly commended – SWS UK (Native Studio

STRATEGY

Best brand guidelines

• Gold – Telenor Group (Pajama)
• Silver – HSBC (GLIMMA)

Best creative strategy

• Gold – Max Fordham (David Carroll & Co)
• Silver – Destination Shrewsbury (& SMITH and We All Need Words)
• Silver – Worldmark (Goosebumps Brand Consultancy)
• Bronze – HomeProtect (The Allotment Brand Design)
• Highly commended – Corney and Barrow (venturethree)

Best brand evolution

• Gold – The Donkey Sanctuary (The Allotment Brand Design)
• Silver – Business Disability Forum (Fairley & Associates and Studio Blackburn)
• Bronze – Kaiser Partner (Goosebumps Brand Consultancy)
• Highly commended – Max Fordham (David Carroll & Co)
• Highly commended – Tata Consultancy Services

TYPE

Best corporate rebrand following a merger or acquisition

• Gold – Bank of Scotland (Rufus Leonard)
• Silver – FastJet (SomeOne)

Best corporate rebrand to reflect changed mission/values/positioning

• Gold – Worldmark (Goosebumps Brand Consultancy)
• Silver – Ranir (Appetite Consultancy)
• Bronze – Vlerick Business School (Landor Associates)
• Bronze – Ymens (Brandtailors)
• Highly commended – America’s Cup Event Authority (Designwerk)

Best brand consolidation

• Gold – Shanks Group (PIN Creative)
• Silver – SWS UK (Native Studios)
• Bronze – Agricola (Brandtailors)

Best rebrand of a digital property

• Gold – Thunderhead.com (Handsome and The Feral Creative)
• Silver – Koozai (Koozai)
• Bronze – McCarthy & Stone (Redweb)

SECTOR

Best rebrand from a charity/NGO/non-profit

• Gold – The Donkey Sanctuary (The Allotment Brand Design)
• Silver – B&CE, The People’s Pension (Living Group)
• Silver – Cancer Research UK (Interbrand)
• Bronze – Alder Hey Children’s Charity (USP Creative)
• Bronze – Business Disability Forum (Fairley & Associates and Studio Blackburn)

Best rebrand from the financial services sector

• Gold – B&CE, The People’s Pension (Living Group)
• Silver – HomeProtect (The Allotment Brand Design)
• Bronze – Bellpenny (The Beautiful Meme)
• Highly commended – Kaiser Partner (Goosebumps Brand Consultancy)
• Highly commended – Smith & Williamson (Bell)

Best rebrand from the industrial and basic materials sector

• Gold – Shanks Group (PIN Creative)
• Silver – Beldam Crossley (Clock Creative)
• Bronze – INEOS (Corporate Edge)
• Highly commended – SWS UK (Native Studios)

Best rebrand from the professional services sector

• Gold – Benchmark (Attract) 
• Silver – Max Fordham (David Carroll & Co)
• Bronze – Cornerstone Barristers (Thinkfarm)
• Highly commended – Investance Group (VGROUP)
• Highly commended – Thunderhead.com (Handsome and The Feral Creative)

Best rebrand from the property sector

• Gold – London & Quadrant (Bell)
• Silver – Almaren (me&dave)
• Bronze – GL Hearn (JohnstonWorks)

Best rebrand from the public sector

• Gold – The National Skills Academy for Social Care (Goosebumps Brand Consultancy)
• Silver – Destination Shrewsbury (& SMITH and We All Need Words)

Best rebrand from the technology, media & telecommunications sector

• Gold – Lotus (Mytton Williams)
• Silver – Tata Consultancy Services
• Bronze – Ymens (Brandtailors)
• Highly commended – Unitymedia (venturethree)

Best rebrand from the tourism & leisure sector

• Gold – Weingut Erich Meier (Scholtysik Niederberger Kraft AG)
• Silver – Destination Shrewsbury (& SMITH and We All Need Words)
• Bronze – Brio Leisure (Studio North)

Best rebrand from the utilities sector

• Gold – EDF Energy (Corporate Edge)

Region Best rebrand from Eastern Europe

• Silver – Grupa Topex (Dragon Rouge)
• Bronze – Agricola (Brandtailors)
• Highly commended – Petrocart (NON)
• Highly commended – Ymens (Brandtailors)

Best rebrand from Western Europe

• Gold – Vlerick Business School (Landor Associates)
• Silver – Unitymedia (venturethree)

Best rebrand from Russia

• Gold – Coral Travel (Carnegie Orr)
• Silver – Vipservice (Solovieva Team)
• Bronze – Biletix (Solovieva Team)

Best rebrand from the UK

• Gold – Heathrow Express
• Bronze – Wyke Farms
• Highly commended – Caffrey’s (Landor Associates)

Grand Prix

• Cancer Research UK (Interbrand)