MEA

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS MENA 2016:

 

The Winners

CONTENT

Best use of a visual property

Gold - Abu Dhabi Sports Council and CBA Memac

Silver - Bank Muscat and OHI Leo Burnett

Bronze - Alef Group and Brand Union

Bronze - Borouge and MBLM

Highly commended- Seha and G Creative

Highly commended- Vodafone and Brand Union

 

Best brand architecture solution

Gold – AHC: Al Habtoor City and Ruya International

Bronze - Bank Muscat and TBWA\ZEENAH

Bronze - VOX Cinemas and Bellwether

 

Best use of copy style/tone of voice

Gold - General Motors Corporationand Grow

Silver – Jawwy from STC

Bronze – Jumeirah Restaurants and JansenHarris

 

Best brand experience

Gold - Jawwy from STC and Frog

Silver - Brown-Forman and JansenHarris

Bronze - Borouge and MBLM

Highly commended - Commercial Bank of Dubai and Industry

Highly commended - Dettol and G Creative

 

Best use of packaging

Gold - Brown-Forman and JansenHarris

Silver - MBRCGI and Bellwether (Mohammed bin Rashid Centre for Government Innovation)

Bronze - ADCB and StartJG

Bronze - du and Bellwether

Highly commended - Vodafone and Brand Union

 

Best audio branding

Gold - Al Aan and Turquoise Branding

 

Best use of typography

Gold - GFH and Unisono

Silver - Edara and Bellwether

Silver - Makarem and Landor

Bronze - AWASR and Bellwether

Highly commended - Ajman Tourism Development Department and MBLM

 

Best place or nation brand

Gold - Kenya Ministry of Tourism and G Creative

Silver - Moroccan National Tourism Office and Spring

Bronze - Ajman Tourism Development Department and MBLM

Highly commended - Alef Group and Brand Union

Highly commended - GFH and Unisono

Highly commended - King Abdullah Economic City and Turquoise Branding

 

PROCESS

Best external stakeholder relations during a brand development project

Gold - MBRCGI (Mohammed bin Rashid Centre for Government Innovation) and Bellwether

 

Best internal communication during a brand development project

Gold - Boubyan Bank and MBLM

Bronze - DP World and Brand Union

 

Best implementation of a brand development project

Gold - VOX Cinemas and Bellwether

Silver - AZM University and Tagbrands

Bronze - AIBA International Boxing Associationand Grow

Bronze - Kaya and Bellwether

Highly commended - DP World and Brand Union

Highly commended - Grayling and G Creative

 

STRATEGY

Best creative strategy

Gold - Moroccan National Tourism Office and Spring

Silver - Kaya and Bellwether

Silver - VOX Cinemas and Bellwether

Bronze - GSA and Bladonmore

Bronze - King Abdullah Economic City and Turquoise Branding

Highly commended - Arkad and Unisono

 

Best brand evolution

Gold - Kaya and Bellwether

Silver - Al Aan and Turquoise Branding

Silver - DP World and Brand Union

Silver - Makarem and Landor

Bronze - GSA and Bladonmore

Bronze - VOX Cinemas and Bellwether

 

Best strategic/creative development of a new brand

Gold - Jawwy from STC and Lippincott

Silver - AZM University and Tagbrands

Silver - Edara and Bellwether

Silver - nawah and Brand Lounge

Bronze - Abu Dhabi Sports Council and CBA Memac

Bronze - Sharjah Book Authority and Brand Union

 

Best naming strategy

Gold - Jawwy from STC and Lippincott

Silver - Arkad and Unisono

Bronze - AWASR and Bellwether

Highly commended - Edara and Bellwether

Highly commended - MAF Finance and Unisono

 

TYPE

Best brand development to reflect changed mission/values/positioning

Gold - Union Bank and Landor

Silver - Bahrain Finance Company and From6 Communications

Silver - Gürallar and Landor

Bronze - ALO and Bellwether

Bronze - Commercial Bank of Dubai and Industry

Bronze - Gulf Finance and StartJG

Bronze - VOX Cinemas and Bellwether

Highly commended - Abu Dhabi Sports Council and CBA Memac

Highly commended - Bank Al Bilad and Brand Union

 

Best brand consolidation

Gold - Bank Muscat and TBWA\ZEENAH

Bronze - VOX Cinemas and Bellwether

 

Best rebrand of a digital property

Gold - Red Bull Malja and Unisono

Silver – VOX Cinemas and Bellwether

Bronze - Commercial Bank of Dubai and Industry

Bronze - MAF Finance and Unisono

Highly commended - Entrepreneurs’ Organisation (Bahrain Chapter) and Unisono

Highly commended - QADIC and Industry

 

 

SECTOR

Best visual identity from the education sector

Gold - Layton Preparatory School and Ellae Creative Design Agency

Silver - King Abdullah Economic City and Turquoise Branding

Bronze - AZM University and Tagbrands

Bronze - Jebel Ali School and Bellwether

Highly commended - Sharjah Book Authority and Brand Union

 

Best visual identity from the energy & extractives sector

Gold - The Bahrain Petroleum Company (Bapco) and Siegel+Gale

Silver – NPCC: National Petroleum Construction Company and Ruya International

 

Best visual identity from the financial services sector

Gold - Union Bank and Landor

Silver - Bank ABC and Brand Union

Silver - MAF Finance and Unisono

Bronze - ADCB and StartJG

Bronze - Commercial Bank of Dubai and Industry

Bronze - Gulf Finance and StartJG

 

Best visual identity from the healthcare & pharmaceuticals sector

Gold - Kaya and Bellwether

Silver - HealthBay and Omnia

 

Best visual identity from the industrial & basic materials sector

Gold - DuBox and Latitude

Silver - Arkad and Unisono

Bronze - CBG and Omnia 

 

Best visual identity from the professional services sector

Gold - Qudrat and Unisono

Silver - Edara and Bellwether

Bronze - JLA Architecture and Omnia

 

Best visual identity from the property sector

Gold - Texture and Ruya International

Silver - GFH and Unisono

Bronze – AHC: Al Habtoor City and Ruya International

Highly commended - Alef Group and Brand Union

Highly commended - King Abdullah Economic City and Turquoise Branding

 

Best visual identity from the public sector

Gold - Abu Dhabi Sports Council and CBA Memac

 

Best visual identity from the retail sector

Gold - Yamanote Atelier and Ruya International

Silver - PRECISE Group and MBLM

Silver - Provedore and Ruya International

 

Best visual identity from the technology, media & telecommunications sector

Gold - Jawwy from STC and Lippincott

Silver - Al Aan and Turquoise Branding

Silver - Cognit and Omnia

Bronze - Alo and Bellwether

Highly commended - AWASR and Bellwether

 

Best visual identity from the travel & leisure sector

Gold - VOX Cinemas and Bellwether

Silver - Moroccan National Tourism Office and Spring

Bronze - Makarem and Landor

Highly commended - dans and StartJG

Highly commended - King Abdullah Economic City and Turquoise Branding

Highly commended - Shurooq (Al Noor Island) and Omnia

 

Best overall visual identity

DuBox and Latitude

 

Grand Prix

Jawwy from STC and Lippincott