To mark Queen Margrethe II’s golden jubilee, the Royal House of Denmark and Wonderful Copenhagen commissioned Kontrapunkt to design a new logo that reflects and celebrates the monarch’s eclectic life. Elettra Scrivo r...
Features
Times new Roman
When Brand Lounge wanted to update its own visual identity, the Dubai-based agency had to reckon with the age-old question, quis custodiet ipsos custodes. Jack Cousins discovers who brands branding agencies...
Making it on the metaverse
What do brands need to about the metaverse’s current and future role in communications, customer connections, marketing and brand awareness? David Craik investigates...
The experience of a lifetime
Technological advances have opened up a new world for brands and their audiences where the constraints of reality are softened. Does this mean physical brand experiences are gone for good? Jack Cousins reports...
Post-COP26 sustainable brand strategy
It’s now or never to act on climate change. In the wake of COP26, sustainability has soared to the top of the agenda for executives who are rushing to align their mission and purpose with tackling the world’s greatest...
Fighting back with brand relevance
Amid societal, environmental and political change, brands are finding ways to connect with their audiences and remain relevant and authentic to young, demanding audiences. Brittany Golob reports...
Turning cold into gold
Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco on the eve of the Transform Awards MEA. The UAE-based consultancy had high hopes...
M&M’S rebrands its characters in global commitment to greater inclusivity
Mars Incorporated-owned candy brand, M&M’S, has announced a new global commitment to greater inclusivity, aiming to build a world where everyone feels they belong....
The culture of now: Shaping Dubai Culture’s purpose
The Dubai Arts and Culture Authority was founded to promote and shape Dubai’s culture. Although established back in 2008, its brand awareness, recognition and perceived impact were still low. Working with Bellwether,...
A year in review: Transform's most read stories of 2021
A round-up of Transform's top stories and features in 2021. From McDonald's global packaging redesign and Mr Potato Head's gender neutral relaunch, to a 2019 throwback looking at the most used colour in Fo...
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