News

With the UK black tea category suffering from long-term decline, PG Tips sought to stimulate demand with the launch of a new blend. Boundless Brand Design was brought onboard to craft an updated brand identity that al...

Charlie Blasberg, senior producer at Antfood, discusses what's holding companies back from adopting a sonic brand, his agency's project with Netflix and what the future holds for sonic branding....

Milan-based design studio Giga has reimagined the Italian edition of Architectural Digest, drawing on four principles from the country’s design history to create a distinctive editorial identity. The new system spans...

Updating its identity to fit in with modern British beer culture, heritage lager Carling sought the help of long-term collaborators BrandOpus. The global branding agency focused on the language of community, quality a...

Stephen Arnold Music has created an original musical theme and sonic branding package for Gray Media and Raycom Sports’ Atlanta Hawks broadcasts, bringing an Atlanta hip-hop influence to the coverage. Built around two...

Vincent Roffers, partner and head of strategy at Agenda, discusses his agency's philosophy, and explains how to make a complex business easier to understand without oversimplifying what makes it valuable....

When Bayer Crop Science consolidated 10 of its regional seed brands to combine and form one national seed brand under the existing Channel® seed brand, the challenge was bigger than creating a consistent name and...

Somebody in your category is beating you on specs. You can't outspend them and you can't out-feature them. Bang & Olufsen faced Apple and Bose with eroded equity and a century of heritage. Fazer's Todd...

This talk is a case study in sonic growth: how Antfood expanded Netflix’s “Tudum” into a rich, flexible sonic system that could evolve with the brand. From a full orchestral identity to the sonic personality of Netfli...

For years, brand leaders have been told that the answer to complexity is simplicity. But what if that’s the wrong goal? Vincent Roffers and Callie Sowinski of Agenda introduce the Complexity Quotient, a new framework...