News

Entry-level work in branding is being quietly redesigned, and nobody agrees on what should replace it. This panel brings together Claire Blyth, Emma Barratt, Daisy Crowder, Shola Ladeji and Claire Robertshaw as they d...

AI has become a new intermediary between brands and the people they're trying to reach, one that doesn't respond to emotion, storytelling, or heritage. The brands winning in this new world aren't the most...

In this keynote, Sonic Lens' Marco Vitali argues that the best branding is built the same way the best music is: as art, not output — and that the discipline behind a record that lasts is the same discipline behin...

Set to roll out across more than 200 markets, the brand update sees the soft drinks giant refocus its brand identity around its iconic core assets. The new global brand identity was developed by JKR, while The Superul...

Many innovation-driven companies – from deep tech startups to established industrial and organisations – are transforming their technologies, markets and business models, while keeping a brand that belongs to another...

Legacy brands bring scale, heritage and structure but staying culturally relevant requires constant reinvention, especially across global markets. In this panel, marketing leaders from Dick's Sporting Goods, Sodex...

Mark Anthony Brands has refreshed the identity, packaging and visual world of Cayman Jack, reframing the ready-to-drink brand around the idea that escape is a state of mind rather than a destination. Central to the re...

For the first time, Transform is proud to announce the shortlist for the inaugural European Wayfinding Awards. The awards programme recognises outstanding work from agencies, studios and in-house teams who create intu...

Daniel Brownlee, a former Knight Frank partner, turned to Frost Collective to craft a brand identity for Brodee, his boutique development and investment business based in England and Spain. In trying to reposition the...

Women are driving some of the world’s most influential brands, organisations and cultural movements. But the way we lead — how we build trust, forge relationships, nurture talent and pursue excellence — often looks ve...