Grindr launched in 2009 with one job. Connect gay men. Fast. It did that. And everyone thought they knew what it was. A hook-up app. But that was never the whole truth. It was always something bigger. Its CMO, Tristan...
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House of Brand Transformation: The End of More
Too much stuff. Not enough point. Why the future will belong to those doing less. A provocative conversation featuring BigSmall, Channel 4, Unilever, DoorDash and Rob Mayhew about clarity and being a human in the age...
House of Brand Transformation: Gen Alpha Hate Ads. Love Brands.
How do you create brand love for a generation that skips, blocks, scrolls and ignores advertising? Pia de Malherbe, partner and chief brand officer at 10 Days, answers that question in Cannes with the help of Here We...
House of Brand Transformation: Kill Your Agency?!
Kill Your Agency?! is a keynote by George White and Jolyon White, co-founders of 10 Days, that your agency hopes you never see. You can watch the full session from the House of Brand Transformation below:...
Cannes conversations: How to speak to gen alpha
Pia de Malherbe, partner and chief brand officer at 10 Days, chats to Transform about gen alpha, misconceptions marketers have about this generation and who is doing a good job of connecting with them....
Cannes conversations: How Superside battles against brand inconsistencies
Richard Swain, general manager at Superside, talks to Transform about the services Superside provides, the direction brand design is headed and what the introduction of AI means for the creative industry at large....
Cannes conversations: BigSmall on brand clarity
Ben Cleaver, founder and strategy partner at BigSmall, chats to Transform about the impact of AI on creativity, how less can be more and what's next for his agency....
Cannes conversations: 10 Days on the AI revolution
George and Jolyon White, founders at ad agency 10 Days, speak to Transform editor Jack Cousins at the House of Brand Transformation in Cannes about the relationship between AI and creativity....
Riyadh Air new brand ecosystem aims to redefine global aviation
The young premium carrier needed to bring its vision for the future of aviation to the forefront of its brand with clarity. Riyadh Air teamed up with strategy and design company FutureBrand to shape a brand strategy a...
Cisk launches new session beer with unique brand design
As the Maltese brewer expanded its product portfolio, it felt the need to add a low-alcohol beer to help it stand out. Simonds Farsons Cisk teamed up with longstanding branding agency partner bluemarlin to create a br...
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