• Transform magazine
  • July 17, 2026

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Cayman Jack reimagined around a more meaningful vision of escape

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Mark Anthony Brands has refreshed the identity, packaging and visual world of Cayman Jack, reframing the ready-to-drink brand around the idea that escape is a state of mind rather than a destination. Central to the re...

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European Wayfinding Awards 2026 shortlist revealed

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For the first time, Transform is proud to announce the shortlist for the inaugural European Wayfinding Awards. The awards programme recognises outstanding work from agencies, studios and in-house teams who create intu...

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Boutique property developer reimagined by Frost Collective

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Daniel Brownlee, a former Knight Frank partner, turned to Frost Collective to craft a brand identity for Brodee, his boutique development and investment business based in England and Spain. In trying to reposition the...

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House of Brand Transformation: Built by women. Built different.

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Women are driving some of the world’s most influential brands, organisations and cultural movements. But the way we lead — how we build trust, forge relationships, nurture talent and pursue excellence — often looks ve...

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Cannes conversations: How Ladyship do things differently

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Ladyship's CEO and chief strategy officer, Rana Brightman, and chief creative officer, Jemma Campbell, join Transform for a chat about their agency, and the importance of craftsmanship and leadership....

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House of Brand Transformation: Grindr and BigSmall's poolside chat

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Grindr launched in 2009 with one job. Connect gay men. Fast. It did that. And everyone thought they knew what it was. A hook-up app. But that was never the whole truth. It was always something bigger. Its CMO, Tristan...

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House of Brand Transformation: The End of More

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Too much stuff. Not enough point. Why the future will belong to those doing less. A provocative conversation featuring BigSmall, Channel 4, Unilever, DoorDash and Rob Mayhew about clarity and being a human in the age...

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House of Brand Transformation: Gen Alpha Hate Ads. Love Brands.

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How do you create brand love for a generation that skips, blocks, scrolls and ignores advertising? Pia de Malherbe, partner and chief brand officer at 10 Days, answers that question in Cannes with the help of Here We...

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House of Brand Transformation: Kill Your Agency?!

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Kill Your Agency?! is a keynote by George White and Jolyon White, co-founders of 10 Days, that your agency hopes you never see. You can watch the full session from the House of Brand Transformation below:...

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Cannes conversations: How to speak to gen alpha

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Pia de Malherbe, partner and chief brand officer at 10 Days, chats to Transform about gen alpha, misconceptions marketers have about this generation and who is doing a good job of connecting with them....

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