Via Collective's founder and principal wayfinding strategist, Katie Osborn, chats at the Transform Awards North America 2025 about the challenges and goals her agency faced when designing the wayfinding and signag...
News
Whiskey icon Jameson rebranded to elevate portfolio
The Irish Distillers brand, which dominates the global Irish whiskey market, turned to international brand design agency JDO to unify its family of whiskeys. The revised identity aims to evolve and elevate the portfol...
CHARGE Awards marks a decade of change in the energy space
The CHARGE Energy Branding Awards marked its tenth year with a glittering celebration by the banks of the Bosphorus in Istanbul tonight (13 October), coinciding with the annual CHARGE Europe conference. The event has become a refer...
Transform Awards North America announces 2025 winners
On another enthralling night at the Edison Ballroom in Manhattan, the Transform Awards North America celebrated the continent’s very best rebranding and brand development projects. This year’s projects – from healthca...
Engine Digital builds digital-first brand experience for Beem Credit Union
Engine Digital has launched a flagship brand website for Canadian company Beem Credit Union, created from the merger of Gulf & Fraser and Interior Savings. Designed to position Beem as both member-first and digita...
Lonsdale crafts new identity for France’s Château de Fontainebleau
Branding and design agency Lonsdale has created a new visual identity for Château de Fontainebleau, one of France’s largest royal châteaux. Launched to coincide with European Heritage Days, its logo comprise...
Thirst launches Res, a protein fruit punch designed for gamers
Global beverage design agency Thirst has created Res, a first-of-its-kind protein fruit punch built to fuel the gaming community. Positioned as “energy with byte,” the brand challenges the tired tropes of energy and p...
ID ENTITY: Palmetto and Ragged Edge
US clean energy company Palmetto has unveiled a bold new identity by Ragged Edge, reframing renewable energy as an affordable way to power homes. Rooted in the idea ‘Have it all’, the brand positions clean energy as s...
Wayfinding for Birmingham’s Multistory redevelopment incorporates sustainability
Located in the heart of the UK’s second-largest city, Multistory is described as a dynamic new destination for work, retail and leisure. Design studio f.r.a. crafted the building’s wayfinding and placemaking on behalf...
Brandon Consultants partners with PizzaExpress to launch new supermarket Specials range
Brandon Consultants has created a new range architecture strategy and packaging design for PizzaExpress’ latest chilled supermarket Specials range, alongside a redesign of its 9” Classic pizzas. Inspired by the theme...
- News
