The Seattle-based brand is aiming to break through the ‘sea of sameness’ in the bread aisle. Essential Baking partnered with Seattle-based branding agency People People to create a premium, artisanal identity that kee...
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Tree Aid unveils ‘Resilient by Nature’ new logo and visual identity
The international development charity’s new visual identity is centred around trees and people thriving together. Tree Aid partnered with forpeople for a pro bono identity refresh, including a logo change and website...
Immothep Concept debuts brand identity inspired by ancient precision
The Paris-based high-end renovation and restoration company is built on more than 15 years of technical expertise. Immothep partnered with Palantis to establish a formal visual identity that conveys trust, quality and...
Tango rebrand embraces the vibrancy and playfulness of younger generations
The British soft drink brand is known for its bold flavour and personality. Tango partnered with London-based creative agency Bloom to create a refreshed identity that connects with gen Z and alpha....
Marsh adopts masterbrand to unite four businesses
Following the creation of a masterbrand for professional services leaders Marsh, Guy Carpenter, Mercer and Oliver Wyman, the company adopted a fresh identity to improve awareness and growth. Marsh partnered with globa...
AABC packs a punch with new visual identity following relocation
After relocating to a restored church hall in the heart of the Scottish town, Arbroath Amateur Boxing Club found an opportunity to refresh its image. AABC partnered with Brooklyn-based brand design agency Athletics to...
The brands we’ve always loved
Ahead of Valentine’s Day, Transform readers reveal the brands they have always loved, and what they find so enticing about them....
Super Generic brand melds classical and contemporary themes
The new artist-led record label drives projects for recorded music, visual art and live performance. Super Generic partnered with independent design studio Lost Property to create a grounded, yet radical identity....
Hershey project win prompts Lonsdale’s US expansion
The global brand and design consultancy, known for its work with The Heineken Group, Nestlé, L’Oréal and Renault, hopes the launch of its New York office will help the group benefit from a diversified global...
Best Audio Brands report reveals decline in long-term sonic asset investment
Launched by sound branding agency amp for a seventh consecutive year, its Best Audio Brands 2026 report compared the efficacy of over 150 global sonic brands. While spending on short-term custom music soared, there wa...
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