News

High industry growth sparked a comprehensive rebrand for Brazilian smoking accessories company Papelito. FutureBrand São Paulo was called on to connect with a new cultural context, which was achieved by designing...

Ahead of the 2026 season, the Liga Profesional de Fútbol underwent an internal rebrand to highlight Argentina’s passionate football culture. The new logo incorporates Argentina’s national colours and a modernised...

Aiming to create an identity that captures the legacy of iconic architect and designer Frank Lloyd Wright, New York-based Order rebranded the Frank Lloyd Wright Building Conservancy. Its updated logo highlights the im...

UK-based creative agency Love reimagined the identity of Mexican lager Sol in a major rebrand. Aiming to reengage gen Z with the brand, Love created a new identity that realigns Sol’s sunny outlook with the optimism o...

The spirit of French orange liqueur brand Grand Marnier was reawakened by Butterfly Cannon. Inspired by the founder’s rebellious blend of fine cognac and bitter orange, the British creative studio balanced 200 years o...

Danish brewing company Tuborg underwent a second brand refresh in the space of just over three years. Bold and dynamic, the latest update by Design Bridge and Partners aims to amplify Tuborg’s energy and modernity whi...

We asked brand design leaders worldwide for their biggest predictions for 2026. Many foresee a backlash against AI-generated output, while others predict a year of maximalist design and the rise of sonic branding. Her...

Following the overwhelming success of the ‘Best Wayfinding or Signage’ category at the Transform Awards Europe, Transform is delighted to announce the inception of the European Wayfinding Awards. The programme will re...

Join Marks for an engaging panel discussion uncovering how Perino transformed its market presence - and started an inspiring journey from a single packaging brief to a full-scale strategic agency partnership with Cost...

What connects the Mac startup chime, AC/DC, and Darth Vader? Each shows how a single moment in audio can hardwire emotion and memory into culture. The founders of Smith & Western, Dan Higson and Nick West will bre...