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For six years, the Transform Awards Middle East and North Africa has celebrated rebranding and brand development across the region. Previous winners have exemplified best in class work in the field of brand strategy a...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Formula One had reached a crossroads in 2017. It was effectively run by its founder, Bernie Ecclestone, but had broadcasting partnerships and exposure in 200 countries. This approach was likened to a being a ’70-year...

A company will often engage in a full-scale rebrand when it wants to reposition its audiences’ perceptions. For example, American Airlines rebranded in 2013 as it was emerging from bankruptcy and Frontier Airlines reb...

‘Carlsberg, probably the best beer in the world' is an ambitious statement to make, and an even harder one to execute. Therefore, Carlsberg UK realised that it could no longer vouch for this famous promise and cam...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

A child’s imagination shouldn’t be underestimated. As is proven in Disney’s newest collaboration with children’s invention experts Little Inventors for its ‘Dream big’, princesses campaign. This initiative is created...

While UK-based place branding professionals have been trying to plan in an uncertain Brexit world, any place can change in an instant. It’s in holding the value of places on the one hand and the changeability of the w...

Starting a business is often a difficult, risky undertaking which becomes even more challenging if the product or service the business offers is not marketed well. According to a survey of over 2,000 UK adults conduct...

Cancer is a word that carries with it the connotations of pain, suffering, loss and fear. Millions of people have succumbed to its deadly effects, and millions more are without a loved one because of it. Thus, medical...