With a rise in shoppers trading up from mainstream coffee at home, Swedish coffee brand Gevalia felt the need to create a more premium expression. To do so it worked with international branding agency BrandOpus to dev...
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Tickety Boo Creative gives Superdrug own-brand deodorants bright makeover
Creative agency Tickety Boo Creative has redesigned Superdrug’s own brand male and female deodorant packaging to give greater shelf standout. Tickety Boo aimed to her...
Otherway creates innovative-looking identity for instant noodle brand
Chef Car Clarke, founder of Chick’n and Chick N’Sours, launched a new brand of healthy instant noodles, Future Noodles, which aim to find the right balance between the enjoyment and taste of noodles with the science o...
Transform Tuesday: 20 April
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Fearn & Rosie puts spotlight on spreads with new look
Fearne & Rosie, a British brand making a range of reduced sugar jams and tasty honey spreads, reveals a new look for its range of reduced sugar jams and spreads for children. The new design, created by Bun Studio,...
Heathrow Express TV rebrands to reflect service’s role as ‘gateway’
Global entertainment and aviation media specialist Spafax has produced a new creative strategy, visual identity and branded content for Heathrow Express TV, which entertains passengers travelling onboard from London H...
AGDA NSW announces first live event of the year: The Conscious Creator
The Australia Graphic Design Association has announced its first live event of the year. The event, titled the Conscious Creator, will take place on April 22, Earth Day, and will address one of the most pressing issue...
Magnum rebrands to position as ‘liberated force of pleasure’
World-renown ice-cream brand Magnum worked with design studio Sunhouse to refresh its visual identity, evolving the idea of pleasure as as a liberation to be enjoyed by all....
Heartcore rebrands to achieve full online experience
Heartcore, a chain of London-based boutique studios of dynamic pilates, worked with creative agency Yonder Consulting to take its fitness classes online, without losing the ‘Heartcore feeling’ that loyal customers hav...
E-commerce marketplace reveals new brand identity to reflect rapid grow
On the heels of its five-year anniversary, StockX, an e-commerce marketplace for authentic products of current culture revealed a refreshed brand design that is reflective of the company’s growth over the last year an...
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