• Transform magazine
  • February 21, 2019



Azerbaijani mobile operator gets fruity rebrand


Nar Mobile, Azerbaijan’s fastest growing mobile operator, has been rebranded Nar by the Landor brand consultancy. The word Nar means pomegranate in Azerbaijani and the fruit has inspired the overall identity. The new logo makes use of the Na...

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Tailoring a retail brand


White Stuff came to SomeOne with a challenge, it needed a rebrand but it wanted its logo to remain untouched. The lifestyle and fashion brand wanted to refine and expand its existing brand identity, but keep its core principles intact. SomeO...

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#TransformTuesday: 14 April


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays This rebrand of camel milk chocolates follows the Middle East tradition of reb...

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Building brands and reputations


The Transform conference, Europe, takes place on Tuesday 21 April. Ahead of the event, our moderators have shared their thoughts. Drawing on their own experiences, the articles provide valuable opinions and insights. The Transform conference...

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Big brands buy .porn domain


A new development in the quest for brand security online sees companies purchasing potentially harmful new web domain names such as .porn, .sucks and .adult. The new gTLDs will become available on June 1 and brands are already rushing to sec...

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City cycling


A new identity for Bike New York combines street culture with inclusive imagery. The non-profit is the city’s advocate for cycling as a preferred means of transportation. The brand refresh by Pentagram, a design firm, seeks to engage the loc...

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Debating brand in Dubai at Transform’s Middle East Brand Summit


An event in Dubai provides a unique opportunity for leading professionals in the branding industry to share experiences and insights with their peers. Transform magazine’s second branding awards in Dubai will be preceded by a first class con...

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#TransformTuesday: 7 April


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Future Shop employees are shocked as dozens of Canadian stores are shut down a...

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An animated ident


Creativity and finance often go hand in hand, particularly in the film industry. Both elements come together in a new identity created by Brand & Deliver. Brand & Deliver, a creative marketing agency with a history of working with te...

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Japanese brands experience growth


In the past year, global Japanese brands benefited from the economic recovery in Western countries, despite the weakening of the yen. The collective value of Japan’s top 30 Best Global Brands in 2014, as ranked by international brand consult...

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