Gaby Granier, senior strategist at Boundless Brand Design, describes how she is able to craft high quality design for luxury brands. Luxury defines what is desirable,...
Why we can't ignore the emergence of ‘music strategy’
Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, discusses sonic branding’s “rather underappreciated cousin,” music strategy, and how utilising it can increase brand r...
Unlocking success: The role of brand strategy and purpose in rebranding a national energy company
Matteo Di Iorio, associate partner, creative and brand at Interstate Creative Partners, discusses his agency’s project with Bahrain’s state-owned energy company, Bapco Energies....
Transform Awards proud to announce Europe 2024 winners
Now 15 years on from when it first began, the Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. The continent’s very best...
The price we will pay for the brands we love
Richard Hurst, strategic and creative director at WPA Pinfold, discusses the difficult economic landscape in the UK and why, in these tricky times, it is crucial for brands to demonstrate authenticity and for their st...
Does the world need another logo?
With Pentagram soon releasing a new book on its logo designs over the years, its partner and creative director, Angus Hyland, explains why brands need distinctive identities to differentiate themselves from their comp...
Surya Foods launches new Greek food range, Trophi
Surya Foods worked with SoreThumbStudio to craft the brand identity and packaging for its new range of food inspired by traditional Greek mezze dishes. The brand launch was one of the company’s first in three years....
Vitalin’s brand redesign embraces the British countryside
Cranswick Pet Products’ dog food brand, Vitalin, partnered with London-based creative agency B&B studio to broaden consumer appeal while staying true to its ties with the British countryside....
Nature, beauty and history for everyone: The story of the National Trust brand
From the seed idea of preserving British historic places and green spaces, the National Trust is now Europe’s largest conservation charity. Jack Cousins details the fascinating history, present and potential future of...
The power of placemaking in building city brands
Public spaces connect neighbours, promote exercise, spark business investment and attract visitors. They can also improve mental health, air quality, safety and sustainability. Lisa Battles explores how placemaking in...
Universal Favourite launches puzzles to embrace piece and relaxation
Design studio Universal Favourite has released its new, limited-edition puzzle series, ‘Piece of Mind’. The three puzzles draw inspiration from ‘JOMO’, or the joy of missing out....
Conran Design Group rebrands to become Havas’ brand and design network
Conran Design Group has unveiled a distinctive new offer, brand identity and proposition: design to inspire progress. This proposition influences every element of the...
Five minutes with Emma Lewis
Transform speaks to Siegel+Gale’s associate strategy director, Emma Lewis, about the branding agency’s work with global marine geoscience and technology business Shearwater GeoServices....
Healthy competition: The rebranding of PetLab Co.
Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...
Five minutes with Tom Bellamy
Tom Bellamy, executive creative director at SocialChain, talks about the power of embracing a creator-led approach to engaging audiences across digital platforms and how, as an agency, they were able to bring the game...
2022 Transform Awards Nordics shortlist announced
For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...
Transform Awards Asia 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....
Employer Brand Management Awards 2021 shortlist announced
The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...
Winners celebrated at 2021 Transform Awards Europe
The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...
Transform magazine reveals the next generation of brand design and strategy professionals
For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...
Insight TV rebrands to expand global footprint
High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....
New White Sox logo goes the distance
NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...
#TransformTuesday: 27 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 30 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 14 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 31 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Employer brand leaders
The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...
Employer branding explained
Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...
The value of a strong brand
Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...
The future is sustainable
Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...