Richard Buchanan, MD and co-founder of brand consultancy, The Clearing, explores how ‘B2B’ has become three of the most reviled initials around and exposes the secrets of how to properly execute B2B branding....
Articles
Häagen-Dazs launches the Häagen-Bar to support new ‘Love the Mix’ campaign
Luxury ice cream brand Häagen-Dazs has launched a new pop-up experience, ‘Häagen-Bar,’ which combine ice-cream and cocktails. The activation is part of the brand’s new campaign “Love the Mix”, that cel...
Five minutes with Mario Natarelli
Mario Natarelli, managing partner at NYC-based branding agency MBLM, speaks to Transform magazine about how he helped launch the agency and cultivate the concept of 'brand intimacy.' He expands on MBLM’s '...
Brandon designs packaging for new PizzaExpress grocery range
Branding agency Brandon has designed the packaging for the new grocery range of British restaurant-pizzeria chain, PizzaExpress. PizzaExpress wanted to provide consum...
1HQ research explores packaging’s effect on purchase of health brands
Global brand agency 1HQ have released a global survey exploring the different aspects of health, whether people’s perception of it has changed since the beginning of Covid-19 and how packaging effects people’s purchas...
Payoneer rebrands ahead of public listing
Payoneer, a commerce technology company, rebranded to reflect its current position in the market and its vision to be the world’s go-to partner for digital commerce everywhere....
Zag designs brand identity for World Lacrosse Sixes
Independent growth consultancy Zag has partnered with World Lacrosse, the international governing body for lacrosse, to design the brand identity for World Lacrosse Sixes, a new six vs. six discipline of the game....
Tribal Worldwide creates immersive digital experience for ŠKODA’s first electric SUV
Automotive brand, ŠKODA UK worked with global brand experience agency, Tribal Worldwide, to create a digital experience to drive awareness and desire for its first electric SUV, the ENYAQ iV....
DMC Group launches new concept range for needlecraft business
DMC Group, maker of the world’s most popular embroidery thread, worked with branding agency BMB to develop the concept, branding, packaging design of a new range of ‘Mindful Making’ kits....
Capgemini Invent acquires frog and Cambridge Consultants to boost design services
Capgemini Invent, the innovation and design part of the Capgemini Group, a global global management consultancy, has announced the acquisition of frog and Cambridge Consultants....