Articles

Jeffrey Ludlow, creative director of Madird-based design studio, Point of Reference, speaks to Transform magazine about the role signage plays in brand design and how it enhances brand experience....

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Brightstar, a global company that offers protection against any technology disruption, worked with creative agency, SomeOne in London, to develop a comprehensive rebrand designed to showcase the growth of the organisa...

Dubai-based logistics provider and supply chain company, DP World, unveiled a new visual identity and brand positioning. The new identity is centred around the concep...

Norwegian ice cream Hennig-Olsen worked with global design agency, JDO, to develop a contemporary new design for its classic ice cream, Krone-is....

Floral brand, Florists’ Transworld Delivery (FTD), worked with branding agency, Base Studio New York, to launch a complete rebrand with the aim of focusing more on meaningful giving....

Robin Kadrnka, brand planner at branding agency, Together Design, writes about the importance of having a solid brand architecture and the benefits it brings to companies and employees alike....

Global brand agency, BrandOpus, designed new ‘hotdogger’ uniforms for Kraft Heinz-owned American meat and cold cut production company, Oscar Mayer....

London-based branding agency, Ragged Edge, designed a new brand identity for UK stationary brand, Papier. With the original identity designed on intuition alone, and the ambition to expand in the US, Papier needed a b...

Duncan Shaw, 
chief creative officer at brand design agency, Living Group New York, writes about the importance of human capital in business and how to achieve personalised B2H, or business to human, experience....