Honig, a Kraft Heinz owned ‘ready to cook’ meal ingredients brand, worked with UK-based creative agency PB Creative to refresh its perception in the category and align more closely with the latest consumer trends. Wit...
Articles
Smith &+ Village designs new identity for Harrods' own brand confectionary
UK-based creative agency Smith &+ Village designed a refreshed visual identity for Harrods’ own brand confectionary in the luxury store’s newly opened Chocolate Hall, the last of Harrods’ famed food halls to be re...
Luminous launches sector-focused B2B Brightest Brands webinar
Branding agency Luminous has launched the details of its sector-focused B2B Brightest Brands webinar, which will be held on 24 June and will explore the professional services sector in the context of its B2B Brightest...
BrandOpus leans into Utterly Butterly’s heritage for brand refresh
Global branding agency Brand Opus worked with Saputo Dairy UK to deliver a brand refresh of its signature spread brand, Utterly Butterly. In a move to enhance its position with the competitive dairy spread category, t...
Shortlist announced for 2021 Transform Awards Nordics
Transform magazine is proud to announce the shortlist for the Transform Awards Nordics 2021, the only awards programme celebrating the transformative power of rebranding and brand development in the Nordics region....
Pearlfisher designs 100% recyclable whale tail packaging for new family wellness brand
International branding agency Pearlfisher designed a playful, 'whale-inspired' identity and packaging for new family wellness brand, Love Ocean....
Deliveroo launches pronouns rider bags for World Pride Month
To celebrate Pride Month, food-delivery company Deliveroo has brought back its 'Deloveroo' initiative with a strengthened focus on inclusivity and representation. With this comes new bags featuring pronouns an...
MassiveMusic London applies science to develop Colgate's smile-inducing new sonic brand identity
American oral hygiene giant, Colgate, launched a new sonic brand identity, a suite of sonic assets and compositions, produced by international music agency MassiveMusic London, in collaboration with MassiveMusic New...
Landor & Fitch develops new brand identity for global travel management company
Global branding agency Landor & Fitch has developed a new brand identity for global travel management company, FCM, which aims to celebrate the company's 'vibrant and unconventional spirit.'...
Brand purpose – does your business have a ‘why?’
Gayle Carpenter, director of creative agency Sparkloop, writes about the importance of matching profit with purpose. She argues that some of the world’s most powerful and successful brands have found exactly the right...