FIFA has announced the launch of FIFA Sound, a new entertainment strategy designed to create innovative connections to audiences worldwide through shared passions of football and music....
Articles
Five minutes with Simon Berg
Simon Berg, CEO and founder of Ceros, a technology company with a cloud-based platform that empowers brands, speaks to Transform magazine about the ins and outs of digitalisation in the creative world. He discusses th...
Transform Tuesday: 2 March
From travel and lifestyle retailers to global tech companies and beer brands, here is this week's roundup of transformations and rebrands. For more from #TransformTuesday, follow @Transformsays on Twitter....
Creating order within chaos: global technology company rebrands
Brand consultancy Uniform revealed the new brand identity for global graphics technology company Chaos, which supports the company’s ambitions across the creative sector....
Travelport launches bold visual identity
For the first time in its history, worldwide travel retail platform Travelport, launched an end-to-end rebrand. Working with London-based creative agency Studio Parallel, it created a bold and distinctive new visual...
Major retailer in Bangladesh refreshes brand identity
One of Bangladesh’s leading lifestyle retailer Aarong refreshed its brand identity, with a vision to focus and grow its brand globally. Aarong’s brand was fragmented, with several logos being used concurrently, and in...
#NewBrandMonday: 1 March
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Owl Labs rebrand celebrates revolutionary tech
Immersive technology company Owl Labs launched a new brand and website, levelling up its brand presence to meet the sleek design of its Meeting Owl Pro. The company rose to prominence in the business and education la...
Ringnes brings ‘social’ packaging to locked down drinkers in Norway
Carlsberg-owned Norwegian beer brand Ringnes worked with London-based design and creative agency, Missouri Creative, to redesign its packaging making the transition to a more ‘social’ brand while upholding its Oslovia...
New Miller Genuine Draft recaptures ‘genuineness’ with brand refresh
Molson Coors Beverage Company has unveiled a new identity for ‘90s icon Miller Genuine Draft (MGD), famous for its cold-filtered process, to reinvigorate the brand. Working with global brand agency BrandOpus, MGD rest...