Articles

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

The creaminess of a premium chocolate. The hoppiness of an English ale. The complexity of a traditional method sparkling wine. Our enjoyment of food, beer and wine is a full-on sensory experience and starts long befor...

Paul McGuigan, head of brand strategy offer and managing partner at Thompson Brand Partners, a specialist digital branding agency working within the health and wellbeing space, speaks to Transform magazine about the r...

With Valentine’s Day around the corner, strong emotions are all around, and not just between people but also between brands. Despite not being humans, brands are created on and respond to everyday emotions, making it...

Hospitality and retail design agency UXUS launched ‘Luna’ a new interior design concept for McDonald’s that uses circular shapes to help bring people together and to symbolise inclusivity and unity. The new design lan...

Adam Hill, executive director at Brighton-based strategic creative agency Designate, speaks to Transform magazine about how the city inspires the company's work, how to create brand campaigns that capture the city...

In extensive research across the communication and marketing directors of more than 200 brands, brand language consultancy Schwa found that 46% of industry directors think brands have become soft in the pandemic, with...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

At this year's CES, the most influential tech event in the world, Samsung Electronics launched its new corporate brand sound, ‘The voyage.’ While Samsung had made...

Dragon Rouge and Sixième Son discuss their work for Petronas and examine value of audio branding and how it can improve an organisation's positioning Sonic b...