After merging its three separate rowing clubs into one, Cambridge University worked with design agency Offthetopofmyhead to create a single, consistent Cambridge University Boat Club brand...
Articles
PR firm launches new brand proposition
PR agency Fever Unlimited unveiled a new proposition and identity reflecting the evolved way people interact with brands. The new proposition, ‘Inspiring Action in a...
Leading lights
The northern lights provided the inspiration for its visual brand, but data centre provider DigiPlex has been leading the way in sustainability throughout its history. Brittany Golob reports on the company’s brand and...
Transform Tuesday: 16 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
The new normal - Unilever drops term and adopts new positive beauty vision
Brand-owner giant Unilever announced it will remove the word ‘normal’ from all its beauty and personal care brands’ packaging, as part of the launch of its new ‘Positive Beauty’ vision and strategy....
Postcard from Singapore
Mohammad Fauzi, group creative director of brand agency Sedgwick Richardson, speaks to Transform magazine about the branding landscape in Singapore, from how differs from that of other countries in Asia where Sedgwick...
Princeton University’s Design Nation Conference rebrand celebrates inclusivity
Design agency Conran Design Group partnered with Princeton University’s student-run business organisation Business Today to create a bold new identity for their annual inclusive and diverse Design Nation Conference....
Epicor rebrand: a seamless solution for a complex business
U.S.-based software company Epicor worked with creative agency Together Design to refine its brand position and refresh its visual identity. The rebrand signals a new chapter for the company and makes a statement abou...
Apprenticeship startup launches new brand inspired by ‘endless possibilities’
Multiverse, a startup tech company focused on education and training through an apprenticeship model, launched a new visual and verbal identity. Inspired by the ‘Multiverse Theory,’ from which the organization takes i...
Five minutes with Ryan Tym
Ryan Tym, director at design agency Lantern, speaks to Transform magazine about how placemaking changed during the pandemic and what it can be expected to look like in the future, and the types of sustainable and expe...