Articles

Who: Mastercard and AMP Sound Branding What: The rise of voice assistants has sparked a flood of brands recognising the need for a clearer and deeper audio brand; one...

Going inside the branding, positioning and communications tactics from the 2016 Brexit leave and remain campaigns, a new book from GraphicDesign& uses a unique design element to explore a divided Britain. ‘The Oth...

Crafting an airport experience that can both ground people in a sense of place while providing relevant information relies on semiotic-driven design to succeed. Brittany Golob investigates visual identity, architectur...

Bruno Maag discusses type as a conveyor of emotion Early humans appeared about three million years ago, evolving into homo sapiens about 300,000 years ago. Despite ou...

Head of digital writing at Reed Words, Sam Pollen speaks to Transform about the ins and outs of verbal identity, including the importance words have in creating a strong brand identity and how digital writing has work...

At the 2019 Transform Awards North America, the field was dominated by a single project that saw a legal collective transform its brand into an agenda-pushing, campaigning and eye-catching phenomenon that impressed ju...

Here's this week's selection of rebrands from around the world, from waterfowl conservancies to Mexican beers to NHS services. For more from #TransformTuesday, follow @Transformsays...

The fintech sector offers opportunities for traditional banks to embrace a creative, digital-first future, writes Julien Humbrecht. Futurebrand was one of the winners at the 2020 Transform Awards Europe...

Venture capital startup Ada Ventures is hoping to bring a fresh approach to its sector with the help of BrandOpus, which created its brand strategy and identity. The...

Here's this week's selection of rebrands from around the world, from organic chocolate to lubricant brands to hyperloop transports. For more from #TransformTuesday, follow @Transformsays...