Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Articles
Shortlist announced for 2021 Transform Awards Europe
There’s no doubt that 2020 has been a difficult year. Companies across Europe, large and small, have felt the impact of the Covid-19 pandemic. But, their creative and strategic excellence has shone through even the da...
#NewBrandMonday: 11 January
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Pfizer unlocks its future by reconnecting with its heritage
Pfizer has deservedly been in the news for its production of one of the Covid-19 vaccines. Now, the pandemic is offering it a turning point in its corporate story, enabling it to rebuild its heritage into its brand co...
Brand purpose for a changing society
After a year of social and political upheaval, marked by economic uncertainty, brands have to ensure their purpose is at the heart of their communications. Elettra Scrivo examines the way major international brands ar...
Transform Awards North America open for 2021 entries
For the seventh year, the Transform Awards is celebrating the best in rebranding and brand development with the launch of its 2021 call for entries in North America....
#TransformTuesday: 5 January
Here is this week's selection of rebrands from around the world, from Asian football to British media and Irish crystal. For more from #TransformTuesday, follow @Transformsays on Twitter....
Transform Awards Nordics announces call for entries
After a successful inaugural programme celebrating the best in rebranding and brand development across the Nordics region, the Transform Awards Nordics is open once again for entries in it's 2021 programme. The wi...
Major transformation for Russian banking giant, Sber
Creating a brand to rival the world’s biggest technology companies takes guts, cash and ambition. Russia’s largest banking institution, Sberbank, will demonstrate all...