Articles

Using percussion to communicate Axel Springer’s brand positioning of freedom, integrity and open-mindedness, why do birds built an audio brand full of rhythm. Its implementation across the publisher’s digital touchpoi...

Here's this week's selection of rebrands from LA football teams to Canadian children's clothes. For more from #TransformTuesday, follow @Transformsays...

Eerily prescient before a time of increased demand, PB Creative had a branding solution for antibacterial hand gel. The agency took home an award in 2019 at the Transform Awards Europe...

Alongside a drive toward a plastic-free brand, a new product lineup for 2020 and a consistent focus on its tone of voice and social media, Jimmy’s Iced Coffee has launched a new brand and packaging design. Co-founder...

Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world....

Founder partner of Boardroom Consulting Claire Rigby talks to Transform magazine about consumer trust in brands, the need to endorse sustainability and how brands can become more relatable with digitalisation....

The impact of Hurricane Dorian has affected the Bahamas in terms of destruction of life and property. How it will impact the nation’s tourism brand remains to be seen. Brittany Golob reports on the Bahamas’ investment...

Here's this week's selection of rebrands from around the world, from winemakers to luxury spas to drugstore chains. For more from #TransformTuesday, follow @Transformsays...

In Britain, pubs and restaurants have been urged to close, with similar measures coming into place the world over. This will undoubtedly impact year-on-year on-trade alcohol sales. But, with a roaring supermarket trad...

The package holiday travel market features tough competition, but with a rise in holidaymakers choosing the package option, providers in this space have had to reexamine their brand positioning. Jeremy Owen discusses...