Articles

Crunchy Critters has called in Sherlock Studio to help Britons get the bug for eating worms with the aid of a brand and packaging overhaul. The UK’s longest establish...

London’s Museum of the Home – formerly known as the Geffrye Museum of the Home – has undergone a brand overhaul as it prepares to reopen in summer 2020 under its new identity....

Tasha Lenton is client director at media agency UM. She talks about brand authenticity and picking a purpose How can a brand earn authenticity over time? The word ‘ea...

US colour company Pantone has chosen 19-4052 Classic Blue for its colour of the year 2020 as a response to the fast pace of tech-driven modern living. Leatrice Eisema...

With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power o...

From corporate finance to Italian liqueurs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

Eco-friendly cleaning brand method is to launch a limited-edition collection of products featuring bespoke works of art on the packaging. The Art Collection, aimed at...

Chinese messaging and social media app WeChat is the world’s fastest growing brand according to the latest report by independent brand valuation consultancy Brand Finance....

Steve Aldridge is the chief creative officer of Wunderman Thomson UK. He discusses creativity and brand innovation How can brands keep being relevant? What is the key...

Elmwood Leeds has refreshed and repositioned Carlsberg’s apple cider brand Somersby to make it an occasion-based drink. Launched in 2008, Carlsberg wanted to build on...