Now in its seventh year, the Transform Awards Middle East and Africa continue celebrating the transformative power of branding and rebranding across the region. This...
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#TransformTuesday: 15 September
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 14 September
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
UN Global Innovation Index includes brand value for the first time
For the first time in its 13-year history, the 2020 iteration of the United Nation’s Global Innovation Index, which provides detailed metrics about the innovation performance of 131 countries all over the world, inclu...
#TransformTuesday: 8 September
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 7 September
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
#TransformTuesday: 1 September
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 31 August
Here is this week's newly launched brand! For more from #NewBrandMonday, follow @Transformsays on Twitter....
Brand management in the age of hyper personalization
As consumers increasingly engage with their brands on a personal level and brands have unprecedented access to consumer buying behaviours, brand offers have become hyper-personalised. However as Sandeep Das, senior pa...
#TransformTuesday: 25 August
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....