Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand r...
Articles
Adapt or die
Crafting a lifestyle brand that can interact with and even shape culture, while still strengthening its core proposition, requires a level of adaptation and flexibility that can make or break a company’s success. Brit...
You say you want AI revolution
Bruno Maag says AI can be typography’s friend, if used to help make rational decisions about culturally sensitive issues Artificial intelligence (AI) is the latest te...
#TransformTuesday: 8 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
UBS unveils new gallery at Zurich headquarters
UBS is making it clear that its authority as the world’s largest wealth management firm isn’t limited to its current success in the financial sector but is rooted in over a century and a half of strong management....
Branded experiences build emotional connections
In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. At an 11 October event focusing on brand experience, brand consultancy Collider explored the ways in which exp...
Place branding around the world at City Nation Place summit
In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. On 8-9 November, the City Nation Place summit drew place brand experts from around the world to London for a t...
Shortlist unveiled for 10th annual Transform Awards Europe
Ten years ago, the Transform Awards were held in a room above a pub to determine who set the benchmark for excellence in rebranding and brand development. That year, and every year since, judges have deliberated the s...
Five minutes with Lee Fasciani
A brand’s relationship with technology is crucial for the intensely digitally focused business world of today. Keeping up with the times, incorporating the next best thing in technology and offering optimum digital ex...
Employer brand management makes businesses perform better, conference shows
“The best way to manage the employer brand is by making your company the best place to work. You can’t put barbed wire around the door,” said Andrew Page, executive chairman at Alfa Systems, at the fifth annual Employ...