Coca-Cola’s glass bottle shape is a design icon. It is one of the few packaging shapes that is immediately and easily recognisable around the world, even when it doesn’t bear the Coca-Cola logo. Its place in design hi...
Articles
Opinion: How branding breathed new life into a forgotten London icon
How do you make a historic development that has stood unoccupied and unloved for almost two decades attractive again? Embrace the unexpected and alter perceptions, says Marks Davis, founder and creative director of br...
New brand strategy, architecture and visual identity for natural sports nutrition brand Tribe
Despite sport nutrition brand Tribe being founded just three years ago, its rapid evolution made a rebrand necessary to better reflect its core values and better serve the brand’s community. For that reason, Tribe tur...
#TransformTuesday: 4 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Transform Awards MENA to celebrate best in brand, enter now
In May 2018, the coveted ‘Grand prix’ award for excellence in rebranding and brand development went to property developer Meraas for its work with Wolff Olins. Not only was the branding visually exciting and unique in...
Five minutes with Gale Foster
The Southbank Centre is an acclaimed, multi-venue arts centre in London, with a festivals programme that spreads across the year, a diverse audience and an inclusive brand philosophy. Gale Foster, head of design and b...
Brand in action: City of Lausanne
Who: City of Lausanne and Base DesignWhat: The Swiss city of Lausanne sits about 40 minutes from Geneva, on the shores of Lac Léman. Its contribution to science, design and culture date back to its founding as the Roman city of Lou...
Excellence in branding exemplified on Transform Awards North America shortlist
From the brash, bold and in your face new digital brand for a New York-based law firm to a sweeping, elegant and artistic new visual identity for a Cincinnati ballet company, the Transform Awards North America is repr...
#TransformTuesday: 28 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Opinion: Inspiring long-term brand loyalty
The supermarket is full of products that we can’t imagine life without. Marmite, Colman’s, Birds Eye fish fingers, Weetabix, Bisto – they’re all brands that have transcended their category to become national treasures...