• Transform magazine
  • April 26, 2025

Top

Articles

Brands bid customer loyalty goodbye

loyalty.jpg

International brands with net worths of billions don’t hesitate to invest in advertising campaigns with the hope of reaching a wide audience and connecting with it. The market however, is not the same as it used to be...

Read More

#TransformTuesday: 11 September

TransformTuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Spotlight on Benoy

--180326_HH_BENOY_HW_BRAND_Transform article13.jpg

Boasting an impressive portfolio of brands, architectural firm Benoy is midway through celebrating its 71st year. How has the company transformed its previously inflexbile brand architecture to one befitting its globa...

Read More

Diversity and individuality at centre of Casetify rebrand

CASETiFY - AD 1.png

Whether it is a picture of one’s beloved pet or the scenery of a user’s hometown, personalising a smartphone with meaningful images is one of the little details that bring everyday joy and motivation....

Read More

British brand introduces safari-themed coffee packaging

whittard-drawings-1.jpg

In its Christmas 2017 ‘Coffees of the World’ gift set, UK coffee and tea purveyor Whittard of Chelsea highlighted retro-inspired illustrations of animals local to the places in which its coffee derives. The square-pac...

Read More

Tradition meets forward trajectory in Carlsberg's global rebrand

Carlsberg_transforming_03.gif

When visiting the home of Danish beer Carlsberg in Copenhagen, its history, heritage and position in the world’s pantheon of lager is affirmed. The original brewery still stands near the centre of the Danish capital,...

Read More

Digital agency Freestyle rebrands to support continual growth

freestyle.png

Counting 22 years of existence, Midlands digital agency, Freestyle, has managed to grow and evolve within a demanding industry. The agency continues to grow in numbers, regarding both staff members and clients....

Read More

Daring design strategy for British brand Debenhams

Screen Shot 2018-09-05 at 2.09.10 pm.png

Change is rife on the British high street. BHS collapsed. House of Fraser went into administration. John Lewis, still alive and kicking, has rebranded. Now, Debenhams has unveiled a new look for a new era....

Read More

Purple sphere inspires safety and flexibility in insurance company rebrand

IAG_CaseStudy_Website_1920px_06.jpg

“We saw this brand review as a significant opportunity to reaffirm and align to our purpose by telling the IAG story more clearly, and to develop a simple, flexible visual identity,” says Brent Smart, CMO of Insurance...

Read More

Sustainable futures: Do the Green Thing

-Pentagram SF 3.jpg

For global brand consultancy Pentagram, sustainability has become a core practice largely due to the efforts of partner Naresh Ramchandani, whose charity Do the Green Thing campaigns for more environmentally aware bra...

Read More