The success in a marketing campaign lies in the emotions it will evoke. The emotional impression a campaign will leave is what will make potential consumers think of a certain brand when making a decision....
Articles
Five minutes with Ron Cregan
The growing number of packaging regulations in the food and drink sectors often stifle designers’ creativity. Ron Cregan, founder of Endangered Species, a membership organisation working across multiple categories und...
#TransformTuesday: 2 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Place, diplomacy and perception at upcoming City Nation Place conference
Perception has always benefited – or plagued – certain countries in their dealings with other nations and their leaders, in economic growth and in terms of tourism appeal. Country brand is so important to some nations...
Kerning the Gap puts female designers on track through mentorship
Tomorrow, a year-long mentorship program for female designers is being launched by Kerning the Gap, a network dedicated to furthering gender equality in the design industry. It is the third such program put on by the...
BBC Creative and Superunion launch new idents for BBC Two
In the first refresh of BBC Two for 20 years, BBC Creative is continuing the rollout of its new brand, alongside Superunion. The result conveys a clear attention to detail on a variety of subjects, complimenting the s...
Run like a girl, score like a girl
It’s 2018 and gender stereotypes may finally be a thing of the past. Pink is not defined as a colour for girls and football is no longer a sport exclusive to boys. Wi...
Radio 1 rebrands to reconcile heritage with a modern audience
BBC Radio 1 is getting older while its audience stays the same age: enter Mother Design for a branding facelift....
Ice cold warmth for Norwegian telco brand
Norway is bisected by the Arctic Circle, meaning that for nearly half the year, across nearly half the country, there is a lot of ice. One of its biggest telecoms companies, ice.net similarly covers about 80% of the N...
Weight Watchers loses the weight to become WW
Often, brands that begin as pioneers in their industries, that become the trendsetters and leading voices, fizzle out over time. If they fail to reinvent themselves or fail to adapt to new customer needs or simply, fa...