Articles

Over the past few years, the number of tourists visiting Netherlands’ picturesque capital, Amsterdam, has dramatically increased, with the city expecting over 18m visitors this year, a number that is believed to reach...

Places might not be where they seem to be – at least not according to Google. On Google Maps, some people have begun to discover that the neighbourhoods they think they know are called something else entirely, online....

Genius Gluten Free, the bakery line that offers free-form products for people with dietary restrictions, has released two wraps in its ‘Good for the Gut’ range, which is set to roll out six products this year. The vis...

Achieving timelessness is a challenge for people and brands alike. Targeting well-informed and ethically-driven Millennials, a sense of purpose along with a unique brand experience are two key factors in determining t...

Cake is like pizza; even when it’s bad, it’s still pretty good. But when the craving strikes and consumers browse the supermarket isles overwhelmed by choice, it’s not flavour that will lure them in, it’s packaging....

The unique history of California has always inspired dreamers. There are sub-genres of literature and film dedicated to the California dream and to the dream of what California could be. In reality, the dreams that ge...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Yoga is all about detail, precision and alignment. To reflect that, Iyengar Yoga Center in Boise, Idaho, partnered with brand agency, Williams Murray Hamm, to create a new visual identity that addresses the improvemen...

Luxury brands have typically shown success, regardless of the economic climate. During the 2008 recession, luxury brands on the whole didn’t suffer as much as mid-range ones did. Now, though, they are exhibiting a new...

Being considered a ‘lifestyle brand’ is what many companies strive for. Whether in the wellbeing and personal care, travel and leisure, food and beverage or beauty and fashion sector, being incorporated into people’s...