Achieving timelessness is a challenge for people and brands alike. Targeting well-informed and ethically-driven Millennials, a sense of purpose along with a unique brand experience are two key factors in determining t...
Articles
Mr Kipling's cake is for life, not just for birthdays
Cake is like pizza; even when it’s bad, it’s still pretty good. But when the craving strikes and consumers browse the supermarket isles overwhelmed by choice, it’s not flavour that will lure them in, it’s packaging....
California dreamin' drives place brand transformation
The unique history of California has always inspired dreamers. There are sub-genres of literature and film dedicated to the California dream and to the dream of what California could be. In reality, the dreams that ge...
#TransformTuesday: 9 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Yoga centre rebrand aligns heritage with modern practice
Yoga is all about detail, precision and alignment. To reflect that, Iyengar Yoga Center in Boise, Idaho, partnered with brand agency, Williams Murray Hamm, to create a new visual identity that addresses the improvemen...
Luxury shows strength in Best Global Brands report
Luxury brands have typically shown success, regardless of the economic climate. During the 2008 recession, luxury brands on the whole didn’t suffer as much as mid-range ones did. Now, though, they are exhibiting a new...
Corporate leaders discuss strategies for building lifestyle brands
Being considered a ‘lifestyle brand’ is what many companies strive for. Whether in the wellbeing and personal care, travel and leisure, food and beverage or beauty and fashion sector, being incorporated into people’s...
TGI Fridays friendly brand appeals to a wider audience
The success in a marketing campaign lies in the emotions it will evoke. The emotional impression a campaign will leave is what will make potential consumers think of a certain brand when making a decision....
Five minutes with Ron Cregan
The growing number of packaging regulations in the food and drink sectors often stifle designers’ creativity. Ron Cregan, founder of Endangered Species, a membership organisation working across multiple categories und...
#TransformTuesday: 2 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....