Dairy products have been on the receiving end of bad press recently, with dieticians, doctors and public health campaigns warning about the concerns of dairy consumption, not only for people’s health, but also for an...
Articles
Legendary forest brought into the modern age
Home of the legend of Robin Hood, Sherwood Forest is located in Nottinghamshire, England, which spread across a 420-hectare royal forest. Following the Royal Society for the Protection of Birds' (RSPB) manage...
Profitability and popularity don’t always go in hand, according to research
Cadbury, Dove and Dyson have at least one thing in common: they are the only brands each ranking in the top 50 of three different UK brand value indexes. Global branding strategy firm Prophet, London-based market rese...
#TransformTuesday: 23 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Five minutes with Mark Davis
The co-founder and creative director of integrated branding agency me&dave, Mark Davis, discusses the use of brand language and its work with Anco&co What bri...
BrewDog employs mythical creatures for beer launch
BrewDog, the multinational brewery and pub chain based in Ellon, Scotland has brought out a new lager offering to take the place of the recently discontinued Kingpin. The new addition to the canned rage is called Lost...
The whole world in your Palm
Once the darling of the telecommunications scene, and the stock market, Palm Inc. changed the world. It introduced the first mobile, digital planner/communications device. In the pre-smartphone age, Palm Pilots were f...
Allergen free, but personality packed ice cream brand developed
Once a frozen wasteland for those with dietary requirements, London’s streets boasted innumerable gelato and ice cream shops. However, the presence of nuts, dairy, gluten, soy and eggs in most frozen treats meant many...
Québec City rebrands as key North American destination
There have been a series of Canadian city rebrands in the last several years. In 2017, the City of Vancouver attempted to rebrand to the derision and ire of many, only to abandon its plans at the outcry in early 2018....
#TransformTuesday: 16 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....