Following a trend that has been flourishing in the gin industry, where companies reinvent their visual identities in order to stay current and relevant, the rum industry may be taking a step in the same direction....
Articles
IT organisation puts purpose at the heart of its brand
At the heart of every successful organisation, the key ingredient that keeps everyone focused and unified is purpose. Recently, this realisation has led companies to take determined steps towards building brand identi...
Rebrand captures the spirit of Palmers 44 Dry Gin
Gin has had a resurgence in popularity lately, meaning competition has increased, making it harder to stand out. For companies to stay relevant, it is necessary to reinvent themselves and rely on their brand’s herita...
Place branding: Estonia
Shrugging off the legacy of the Soviet Union, Estonia is leading the way among Baltic states toward crafting a new identity for itself. Amy Sandys reports on its approach to nation branding...
Coca-Cola launches dairy alternative drink and packaging
The ability to adapt is vital for a company’s survival, regardless of the field of business. Following the recently applied sugar tax and the expected subsequent drop in the consumption of soft drinks in the EU, Coca-...
Insights: Sound, a brand experience superglue
At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Massive music is one of this year's sponsors There is something ex...
#TransformTuesday: 29 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Russian Opera and Ballet Theatre achieves global recognition with rebrand
The Ekaterinburg Opera and Ballet Theatre has a 106-year history as it is one of the oldest opera theatres in Russia. Located in Ekaterinburg and housed in an elaborate theatre of baroque aesthetic, the theatre hosts...
Soho restaurant Kricket releases cookbook with Indian-inspired design
Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Br...
Two lions, a red line and a Lausanne typeface
Unlike Geneva, its Lac Leman counterpart to the south, or Bern, the Swiss capital to the north, Lausanne’s place brand lacked a distinctive identity. However, the city’s character and heritage are rich with classical...