Creating a place where English language students could not only learn, but broaden their educational experiences allowed Stafford House International to take a new strategic approach to its branded environment. Amy Sa...
Articles
Spotlight on RHI Magnesita
One company’s longstanding relationship with fire has enabled it to rekindle its focus on progress, innovation and scientific research. Brittany Golob reports on RHI Magnesita’s new brand...
Opinion: What’s the difference between branded environment and brand experience?
Crafting a corporate workspace can be as important as developing a visual brand, and should be approached earlier in the brand development or architectural process. Ian Haughton from Handsome Brands writes about the b...
Craft and strategy of brand development at Transform Conference Europe
At the Transform Conference Europe, speakers explored sensory branding, brand experience, creative innovation, language and typeface design and much more Transform Co...
Insights: The six states of rebrand
The UK charity sector is in a continual state of flux as it seeks to reinvent itself. Before even embarking on a rebrand, however, charities need to ask themselves a few searching questions - namely, what the key reas...
Fuller’s show support to London’s Pride through ‘Pride Loves Pride’ campaign
Pride in London is an event that provides a platform for LGBT+ community to express and celebrate itself. Despite being a big party, Pride aims to raise awareness regarding various issues and injustices at the expense...
#TransformTuesday: 3 July
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
Sweden named most reputable country by Reputation Institute
Widely regarded as an idyllic region of social provision, economic balance and environmental sustainability, the countries of Scandinavia are hard to beat in terms of citizen happiness. Now Sweden, a country recognise...
How language can change brand experience
Last week, new language and behaviour consultancy Schwa held a breakfast in Central London, offering a platform for discussing brand experience. The event featured ta...
College Confidential caters to 21st century students
For students, making a decision about the future of their education can be a daunting task. Choosing the correct school can change a student’s life, however the choice is often overwhelming....