The impact of branding on the consumer is apparent – billboards and signage, construction placards, retail experiences, new product packaging, fresh restaurant interiors, updated digital experience – but the impact of...
Articles
Peter Dinklage teams up with Estrella for sun and brand strategy
Beginning on a bicycle on an Amsterdam canal before travelling to a Dodge Charger in gritty downtown LA and then on to a boat by the sparkling city of Barcelona, a short film released by Estrella Damm seeks to capture...
Kermit the Frog leaps into the world of typeface design
The muppets are an integral part of most people’s childhoods. Whether they were born in the 1960s or 2000s, the figures of Kermit the Frog, Miss Piggy, Gonzo and Statler and Waldorf, offer a nostalgic trip down memory...
New England museum unveils bright, modern brand
North America was discovered because of seafaring vikings, and later, seafaring Italians. Its relationship with the sea by no means ended in 1492. Throughout its days as a British colony, an independent nation and a w...
Insights: The promise of an end to compromise
At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. FutureBrand is one of this year's winners Health and wellness ha...
#TransformTuesday: 1 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Brand profile: Inmarsat Aviation
With challenges related to awareness, market share, internal structure and business model, Inmarsat Aviation had to adopt a startup mentality and bold strategy in order to achieve success. Brittany Golob reports...
Wolff Olins brands Parisian gallery, Lafayette Anticipations
Built around the epitaph of being ‘A unique encounter of creativity and commerce, accessible to all,’ the Paris, France-based Galeries Lafayette is a department store unique among its counterparts....
DewGibbons + Partners introduces Da Vinci-inspired rebrand
After 21 years of operation, any company would be in need of a change. In an ever-evolving world, change is not a sign of weakness, but a sign of progress; vital for any organisation that wants to improve and survive...
British-African TV channel Yanga! launches on Sky
Britain is one of the most multicultural and diverse countries in the world. As a result, the need for representation is fundamental for every business industry across the nation. The entertainment sector is no except...