Held 24-26 April at the iconic Old Truman Brewery in east London’s equally iconic Brick Lane, the 56th annual Design and Art Direction (D&AD) festival and awards provided a platform for the world’s design and adve...
Articles
King & Partners transforms Aventura Mall
Aventura Mall is the largest conventional shopping mall in Florida, located, as the name suggests, in Aventura, a northern suburb of Miami. Due to its imminent expansion, a super-regional shopping mall in Aventura, Fl...
Spotlight on Formula One
Formula One debuted a new brand to represent the fast-paced sport on a global scale. The move may help the sport change its reputation, but trademark uncertainty still reigns on the racetrack. Taylor Rice reports...
#TransformTuesday: 24 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Asics’ digital campaign inspires customers to be active
Footwear company Asics has launched a new, digital campaign based on storytelling across Europe, the Middle East and Africa (EMEA.) The campaign, ‘I move me,’ aims to motivate people to get active and move, following...
Success stories and successful storytelling at Employer Brand Management Awards 2018
Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. F...
Pfizer breaks the stereotypes with Viagra Connect launch
Just in the UK, more than 4.3 million men suffer from erectile problems. The stigma around this health issue however, prevents many of them from seeking help. A new l...
Branding announcements from around the world
Recent announcements highlight collaborative working, innovative campaigns and business growth. This is a brief snapshot of the main news. Art&Graft creates new J...
Crafting a unique identity for Rioja wine
Many wines may have a sense of identity, but now, a Spanish regional specialty has told the world that it knows who it is. With a new marketing slogan, ‘saber quién eres,’ – or ‘know who you are’ – the Rioja regu...
Peer perspectives: Beijing 2022
Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach,...