BlackBerry was once the leader in smartphone technology. Its inability to adapt has left the brand on the brink of extinction. What do experts thing caused the demise of the once-loved BlackBerry?...
Articles
Singapore launches passionate place brand identity
Founded in 1819 as an outpost of the East India Trading Company, the city-state of Singapore has a varied and interesting democratic history. Owned by the British until the Second World War, when it was occupied by th...
Lonely Planet develops immersive mobile platform ‘Trips’
Widely considered an essential accompaniment to any trip, Lonely Planet’s travel guides are required reading for hopeful jetsetters the world over. Founded in 1972, the company was sold to BBC Worldwide in 2007, and o...
#TransformTuesday: 22 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
'Everything is experience' in Land Securities Group rebrand
Owning over 2,400,000 m2 of property across the UK, including central London retail space One New Change, Tottenham Court Road’s Dominion Theatre and the Easton Park estate in Great Dunmow, Essex, the corporation prev...
Creative identity and logo for UKTV Originals programming
The UK’s largest multichannel broadcaster, UKTV, consolidates its UKTV Originals programme offering with the launch of its latest brand campaign. In face of competition from other lifestyle- and entertainment-oriented...
Dating app Tinder launches updated logo
Released in September 2012, dating app Tinder allows users to select their preferred matches through a combination of pictures and a short profile on the individual’s interests. Optimised for an increasingly digital-f...
Craft, curiosity and inspiration at heart of fabric and art chain rebrand
Crafting and DIY art is clearly on the rise. The Chicago Tribune reported a 7% increase in sales of art products year-on-year in 2015 and Etsy noted a 19.4% increase in sellers in the same period. Surprisingly, the tr...
#TransformTuesday: 15 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Premier League releases official anthem in collaboration with MassiveMusic
The Premier League is widely considered the most influential football league in the world. Since its inception in 1992, it has developed at a blisteringly fast pace. Professional services firm Deloitte’s annual review...