Environmental sustainability has become a raising issue in the recent years, with the bottled water industry especially becoming a topic of discussion. Plastic, the primary material used in water bottles, does not onl...
Articles
Pharmaceutical brand makes first change in 40 years
Hikma Pharmaceuticals the multinational generic pharmaceutical company has revealed its rebrand and new slogan, ‘Better Health. Within Reach. Every day,’ as well as a new logo and visual identity. The rebrand, led by...
DigitasLBi rebrands to Digitas as agency unveils new mission statement
Announcing a return to its original company name, DigitasLBi has rebranded to Digitas, in a push to further promote its positioning as a ‘connected marketing agency.’ The new direction also includes a refreshed missio...
Microscopic headline for big gallery exhibition
A new exhibition held in the gallery at the Francis Crick Institute, Europe’s largest biomedical research facility housing over 1,500 scientists and support staff, is being advertised with a microscopic headline creat...
Insights: Evolution isn’t news
At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Weber Shandwick is one of those shortlisted for the awards We ar...
#TransformTuesday: 13 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
Insights: Moving markets and perceptions
At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. TP ICAP is one of those shortlisted for the awards Creating a ne...
Superbrands announce 2018 annual ranking of UK’s strongest consumer brands
For the first time in four years, British Airways has failed to secure first place ranking as the UK’s top consumer brand, according to the annual Superbrands brand index. Topping this year’s list, LEGO’s steady climb...
Branding that tricks the eye for Leonardo DiCaprio Foundation
Apart from his award-winning movies, Leonardo DiCaprio is known for his dedication towards helping environmental causes and his ongoing, dynamic effort to raise awareness regarding those issues. As he says, “The destr...
Old meets new in One Crown Place branding
Based in the heart of London’s financial district, multi-purpose development One Crown Place has partnered with branding agency me&dave in order to give the development a new identity, transforming it to a more li...