Articles

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Once travel royalty, now defunct, how could Monarch Airlines have turned its nosedive around with a fresh approach to brand positioning? Timothy Ruthven, head of mark...

In the Olympic Charter, the distinction for sports played during the Winter Games is that they must be “practised on snow or ice.” As the world prepares for the 2018 Winter Olympics to kick off in PyeongChang, South K...

Olympic branding is often reliant on language and typeface design to convey a message. The upcoming Winter Games in PyeongChang reflect this as the city’s Olympic logo is a stylised rendering of two Korean characters....

With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...

Crooked’s new brand is helping to innovate the alcohol sector by presenting a distinct feature of its new drinks. Global Brands has launched a new range of alcoholic...

In Europe and around the world, the festive period is about fun, family, friends and generally having a good time. For many people, it’s also about cheese. Cheeseboards abound in supermarket aisles, boxed Stilton emer...

The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week....

Tapping into a popular sector, the fashion industry is truly making greater efforts to engage consumers by focussing on brand. Rebranding logos, websites, brand personalities or identities can breathe new life into a...

Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burban...