Since 1963, science fiction TV programme Doctor Who’s cross-generational appeal, plethora of acting talent and family-friendly yet dramatic story lines has cemented it as a flagship programme for the BBC. And the new...
Articles
Packaging rebrand for Firefly soft drinks
Buoyed by the popularity of health-driven and money-saving initiatives such as Dry January and Go Sober for October, soft drinks marketed toward the 18+ category have enjoyed something of a renaissance in recent years...
PressReader goes design forward with rebrand
Using its in-house Creative Lab, Vancouver-based PressReader has updated its visual identity. The platform gives customers unlimited digital access to the magazines and newspapers of over 7000 publishers from over 120...
#TransformTuesday: 20 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
The Partners rebrand Shakespeare's Globe theatre
Situated in the borough of Southwark, on London’s bustling South Bank, the Globe Theatre was founded in 1599. Originally a space for William Shakespeare and his then-troupe of fellow actors to perform plays, the Globe...
WPA Pinfold steers new brand identity for Arriva
In 1997, Arriva’s emergence as a key player in the inter-urban transport environment was typified by its first business venture outside of the UK. A decade later, Arriva had secured major contracts across Europe, and...
Sun, snow and sliding in Olympic team branding
Unlike bobsledders who compete by sliding downhill, some brands have to face an uphill battle when it comes to brand recognition. They struggle to gain the attention of their target audiences, and once gained, to reta...
Crowne Plaza’s new jewelled tones may turn into green for IHG
Continuing the three year ‘Accelerate’ branding strategy it began in 2016, Crowne Plaza (IHG) has refreshed its collateral to position itself as the cool upscale chain amongst its global peers....
Australian cosmetics brand Jurlique launches brand campaign
The beauty industry is changing. Driven by the proud heritage of skincare brands such as the Body Shop and Neal’s Yard Remedies, as well as increased consumer awareness about the ethics behind beauty products, global...
Dipping into a new brand
Call it a chickpea, call it a garbanzo bean, call it gram; whatever it's called, when pureed and mixed with olive oil, tahini, lemon juice and garlic salt it becomes hummus. And synonymous with hummus in many mark...