Two years after the BBC launched BBC Creative, the corporation’s in-house agency is hitting its stride. Starting in 2005, the BBC had been contracting out its trails,...
Articles
Opinion: The challenger mentality
Shifts in the retail landscape see former category-leading retailers stagnate in the face of vibrant, disruptive brands. How can established brands learn from this challenger mentality and deliver something new to the...
Technological innovation powers Habito rebrand
The UK property sector is innovating. As alternatives to traditional home ownership models rise and the market becomes more difficult to penetrate, a shift to digital services has led to the rise of ‘proptech’ – or pr...
#TransformTuesday: 27 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
DixonBaxi and Prophet lead visual experience for Formula E
Since its inception in 2014, the Formula E championship remains one of the most compelling sports events on the calendar. At its core, the frenetic magnetism of dazzling electrotechnology strikes at the heart of sport...
New logo and rebrand for TV series Doctor Who
Since 1963, science fiction TV programme Doctor Who’s cross-generational appeal, plethora of acting talent and family-friendly yet dramatic story lines has cemented it as a flagship programme for the BBC. And the new...
Packaging rebrand for Firefly soft drinks
Buoyed by the popularity of health-driven and money-saving initiatives such as Dry January and Go Sober for October, soft drinks marketed toward the 18+ category have enjoyed something of a renaissance in recent years...
PressReader goes design forward with rebrand
Using its in-house Creative Lab, Vancouver-based PressReader has updated its visual identity. The platform gives customers unlimited digital access to the magazines and newspapers of over 7000 publishers from over 120...
#TransformTuesday: 20 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
The Partners rebrand Shakespeare's Globe theatre
Situated in the borough of Southwark, on London’s bustling South Bank, the Globe Theatre was founded in 1599. Originally a space for William Shakespeare and his then-troupe of fellow actors to perform plays, the Globe...