Articles

With a long history and the need to differentiate itself, the Imperial College Business School set out a new brand strategy that positions it as a modern, elite institution for entrepreneurial thinking. Amy Sandys rep...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Irritating and obtrusive, estate agent fees are nonetheless considered by those in the rental and purchasing sectors as an unavoidable aspect of the house move process. However, the recent emergence of a property sect...

A popular destination for tourism, Costa Rica transformed its economy through a comprehensive country brand strategy that set interrelated goals for foreign investment, sustainability and tourism. Amy Sandys reports...

Founded in 1995 as AuctionWeb, multinational e-commerce corporation, eBay, has long been a key player in online B2C and C2C sales – largely defining the most integrated and secure space for the latter. Comfortable ami...

The Transform Awards’ ongoing recognition of excellence in rebranding honours the very best brand projects from around the globe. Its North America programme, established in 2015, celebrates the vast expanse of brandi...

From science to natural history to plants and brands, museums remain a source of curiosity across all age groups. So far, 2017 has seen real variation in the strategies that museums, new and old, are adopting to attra...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

This autumn has seen many food brands unveil new packaging. Here is a closer look at three recent rebrands in the food and drink sector...

Bruno Maag discusses the development of the BBC’s new organisation- wide typeface, BBC Reith Public sector institutions are under constant scrutiny whenever they spen...