Articles

For much of the world’s working population, flying nationally and internationally is part of everyday life. According to the Civil Aviation Authority (CAA), in the second quarter of 2016 the UK alone saw 71 million te...

Since it was founded in 2007, Bleacher Report has become the go-to site for sports fans and writers. It curates content across sport and news in the UK and US. Its initial brand focused on the initials ‘B’ and ‘R,’ se...

With pictures of handcrafted dishes and almost art-worthy plates of food, the Galloping Gourmet’s website is a wealth of colour and taste. The new brand ensures the food and drink the caterer provides is highlighted a...

Before the digital age, job hunting meant flicking through pages at the back of the local newspaper to find employment opportunities. How employers looked after their employees was usually confined the workplace; new...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

In an age where social media output can make or break brand reputation, the ability to personalise digital output is a key brand touchpoint. Penny Wilson, chief marketing officer at Hootsuite, discusses the importance...

I have spent my life working out how to get people where they need to go. Wayfinding is the current name for it. (Although I think ‘wayshowing’ is a better description.) Signs can often be a blight; a hindrance rather...

Due to significant changes in the world of communications, brand experience has never been more important. Digital usage has matured, customer experience is acknowledged as sitting at the heart of many platforms, and...

The branding industry has long been talking about brand ‘being a two-way communication.’ This is completely true, but the essence of brand remains the same – it’s about connection. It doesn’t mean you’re higher qualit...

In today’s complex, competitive world, it’s no longer sufficient to simply market quality. Gone are the days of relying on traditional marketing tactics or merely promoting the announcement of the arrival of a new sen...