Articles

In the United States, the state of Idaho is synonymous with the potato. The ‘Grown in Idaho’ designation has achieved awareness across the country. And Idahoan Foods has used that to its advantage in the development a...

Nation Brands 2017, run by brand valuation consultancy Brand Finance, demonstrates the world’s most valuable nation brands through careful study of reputation and financial value. With evaluation methods based on the...

Yopa – short for Your Online Property Agent – is an online-first estate agent launched in 2015 to provide an alternative to traditional UK real estate agents. Aiming to ‘put the customer first,’ Yopa’s key differenti...

Once revolutionary, radio has been relegated to the back burner since the rise of digital, broadcast and social media. But, is radio ready for a resurgence? Michael Walbach examines successful brand campaigns using ra...

Last year, the UK’s Workers’ Educational Association (WEA) undertook a comprehensive brand review. With the fruits of this labour soon to be implemented, Brittany Golob, speaks with James Ward, director of marketing,...

When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

One of Walmart’s acquisitions, the UK’s Asda carries on under its own banner, 18 years after joining the Walmart family. Both brands grew from humble origins, but how have they evolved – together and apart – ove...

The Union of European Football Associations (UEFA) has come a long way since its inception in 1954. Now comprised of 55 national association members, its assortment of competitions sees revenue figures currently excee...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Ima...