Articles

As brand and experience converge, what customers expect from brands is changing too. How can brands go beyond digital to add value and create a holistic experience? Gareth Rutter, creative director at Household Design...

Rum’s image as the alcohol of choice for pirates and troublemakers has prevented it from becoming a prestigious spirit, with premium rum only representing 15% of the total rum range....

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Endpoint is one of this year's winners How many department store...

Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain....

“The feedback that we’ve had on our [corporate rebranding] has surpassed our expectation. It has made a huge difference to how our business is perceived,” UK cider maker Westons’ head of UK sales, Geoff Bradman says o...

Universities are businesses, just like any other corporate organisation, and attracting students is a demanding task considering the wide options students are presented with. As with all consumers, students don’t want...

With the help of a single campaign a complete facelift of South African is attempted in an effort to leave its notoriety behind and enter a new era full of potential....

The United States Tennis Association has launched a new logo for the U.S. Open tournament. One of the most important and old tennis championships in the world, the logo was designed by New York-based independent graph...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a comp...