Articles

Shaping a brand is like shaping a bra. It requires creativity, research, science and an understanding of the target audience. How has Wacoal shaped its brand to better represent women and, as a result, help shape its...

For Giraffe World Kitchen, a change in ownership prompted a change in brand and brand experience. How has the restaurant attracted a new audience while remaining relevant to its loyal customers? Amy Sandys investigate...

Coca-Cola’s Minute Maid leads the pack in packaged juice. But a broad brand portfolio required a new, consistent approach. Is the fresh brand and packaging as fresh as Minute Maid’s 100% juice products? JP Hunter anal...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numero...

The hospitality industry is fast evolving. Approximately 4.5m people now work within its remit, and with the British Hospitality Association recording 23.7% of its workforce EU migrants, there’s no doubt that the indu...

The BBC’s longest-running radio programme, Desert Island Discs has captured the nation’s hearts since it was first broadcast on Radio 4 in 1942. Presented by Kirsty Young since 2006, the programme’s erstwhile presente...

Founded in 1921, the International Chamber of Shipping (ICS) represents the interests of the global shipping industry and its stakeholders. It also promotes international cooperation between its affiliated organisatio...

Crafting a unique and compelling identity, which stands out among the melee of competing firms in London, can be challenging. To cut through the noise and secure recognition among a variety of architectural studios -...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...